Superstitious beliefs play a crucial role in Thai consumers and business decisions

[webfact]

Superstitious beliefs play a crucial role in Thai consumers and business decisions

 

 

Thais don’t only rely on charts and grafts when it comes to financial decisions, but also lucky charm or superstitious objects to encourage them to take risks.

 

Of course, superstitious beliefs exist in every part of the world. However, Thais have a tendency to demonstrate superstitious practices than others, according to the findings of a research by Dr. Theeranuch Pusaksrikit, a lecturer of Chulalongkorn Business School, Chulalongkorn University.

 

According to her research paper on superstitious beliefs in risk-taking behaviors of Thai consumers, Dr. Theeranuch found that superstitious beliefs play an important role in Thai consumers and business decisions.

 

“Some feel more confident to take business risks after they experienced a superstitious incident,” she told ThaiPBS. The findings came from her study jointly researched with Sydney Chinchanachokchai and Siwarit Pongsakornrungsilp.

 

The team of researchers observed how individuals would react when they were given what was described as magic pen. The study shows that passive superstitious individuals feel more urge to take risks after they received a magic pen.

 

Full story: https://www.thaipbsworld.com/superstitious-beliefs-play-a-crucial-role-in-thai-consumers-and-business-decisions/

 

-- © Copyright Thai PBS 2019-09-30

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[faraday]

Would have liked to see a link to Dr. Pusaksrikit's research paper, anyone know where I might find it?

 

 

[PatOngo]

10 minutes ago, faraday said:

Would have liked to see a link to Dr. Pusaksrikit's research paper, anyone know where I might find it?

 

 

You could try researching "Luck-ee Magic Pens!"

[Cadbury]

1 hour ago, webfact said:

Superstitious beliefs play a crucial role in Thai consumers and business decisions

Government policy decisions are probably based on the same beliefs. We know for sure that frog worship can play an important role.

[LennyW]

Unfortunately this is very true, radical thinking and common sense are completely lacking!! 

[klauskunkel]

A magic pen..., just imagine if it had been a Magic Marker. 

[mok199]

The perfect life crutch, never any need to take responsibility , one can always blame the game...

[YetAnother]

2 hours ago, webfact said:

Dr. Theeranuch found that superstitious beliefs play an important role in Thai consumers and business decisions.

cementing thailand's permanent membership in the third world

[RichardColeman]

2 hours ago, webfact said:

The team of researchers observed how individuals would react when they were given what was described as magic pen.

In a country that has an MP with a so called 'magic stone' worth billions they will believe in anything to keep them up with the hi-so

[mikebell]

2 hours ago, webfact said:

Thais don’t only rely on charts and grafts

I suspect it's the latter that keeps these businesses going.

[ChrisY1]

Black magic alive and well...but maybe keeps the poor hopeful I guess...they have nothing else to believe in.

[Chang_paarp]

2 hours ago, webfact said:

Thais don’t only rely on charts and grafts when it comes to financial decisions, but also lucky charm or superstitious objects to encourage them to take risks.

 

They needed research to discover this?

 

Anyone who has spent time in Thailand will know this. It pervades every level of society from the very top to the bottom. The local tea reader is an honoured member of the community.

[yellowboat]

This is why smart people are not welcomed here. 

[sandbox]

"Would have liked to see a link to Dr. Pusaksrikit's research paper, anyone know where I might find it?"

 

I think the post refers to this paper - the abstract fits even although the paper was first published a couple of years ago.

 

https://journals.sagepub.com/doi/abs/10.1177/1524500416672439

 

 

[topt]

1 hour ago, mikebell said:

I suspect it's the latter that keeps these businesses going.

Yes I also think a translator is having a laugh  

[madmitch]

2 hours ago, faraday said:

Would have liked to see a link to Dr. Pusaksrikit's research paper, anyone know where I might find it?

 

 

Probably on the back of a fag packet. Not exactly cutting edge research, is it?

[Nyezhov]

2 hours ago, LennyW said:

Unfortunately this is very true, radical thinking and common sense are completely lacking!! 

You mean rational.

 

A good deal of decision making everywhere in the world is based on "superstition", the Thai form is far less subtle, not having yet morphed into an amusing yet comforting Enlightment background socio-cultural element we have in the West

 

Of course, the risk taking aspects of superstitious behavior caanot be deemphasized. The Sankyat on the headliner of my taxi yesterday morning may or may not have protected me as my jolly driver (Ehh? America? I lob America! Hip Hop! *turns radio station to some throbbing Young Thug or Kanye or something) played Death Race 2019 down Rama IV (where you go? Lopbooree? Taxi, me 1000B! *punches it and scatters pedestrians in his wake* No traffic! Lopboooreeee) as I made it to Hua Lamphong in record time, fast enough for my usual slumside Cheese Omelet and an early train.

 

On the other hand, there surely is risk taking behavior involved in Western Superstition..look at that Norris Trophy Defenseman puts his pads on left to right while humming Geddy Lees Working Man, then goes out and hurles himself face first into a 100mph speeding hunk of frozen rubber. Ritual. Protect.

 

That being said, I wont walk under a ladder to pick up a gold piece.

 

I just like it when the girls go into Thermae and give a Wai to the House Spirit before..ahem...going to work. 

[Peterw42]

I had a trip out the other day with my wife, we had to visit 3-4 different banks. I didnt ask what for just presumed it was something to do with the 27 business ventures she has going.

Turned out we were changing all the PIN numbers on her cards to lucky numbers. 

Also, wife is selling her house, so another outing to visit agent, ampher, land office etc "AND" a visit to a specific temple in Bangkok (from Pattaya) to pray for the sale of the aforementioned house.

 

Superstitious, never.

 

[bluesofa]

2 hours ago, Cadbury said:

Government policy decisions are probably based on the same beliefs. We know for sure that frog worship can play an important role.

Only if it's cooked and ends up as Toad In The Hole.

[Momofarang]

Most Thai people don't understand what the zeroes on the right side of numbers mean.

[tifino]

10 minutes ago, Momofarang said:

Most Thai people don't understand what the zeroes on the right side of numbers mean.

ooooooooooooo

 

[neeray]

2 hours ago, klauskunkel said:

A magic pen..., just imagine if it had been a Magic Marker. 

Yes, a Magic Marker that can alter the direction of an approaching storm.

[Assurancetourix]

3 hours ago, Cadbury said:

We know for sure that frog ....

 

At home we eat frogs; 

And after all this we will want to make us believe that Thai people are Buddhists ...
What a good joke

and sad joke, by the way 

 

https://forum.thaivisa.com/topic/1126037-14-vocational-students-die-in-road-carnage-in-samut-prakan/?utm_source=newsletter-20190930-0631&utm_medium=email&utm_campaign=news

 

[hotchilli]

4 hours ago, webfact said:

Thais don’t only rely on charts and grafts when it comes to financial decisions, but also lucky charm or superstitious objects to encourage them to take risks.

I think you meant "graphs" but then again this is Thailand and I could be totally wrong, grafts are more common than graphs !

[tominbkk]

2 hours ago, sandbox said:

"Would have liked to see a link to Dr. Pusaksrikit's research paper, anyone know where I might find it?"

 

I think the post refers to this paper - the abstract fits even although the paper was first published a couple of years ago.

 

https://journals.sagepub.com/doi/abs/10.1177/1524500416672439

 

 

Here's the article:  https://booksc.xyz/book/62393895/23e734

[Reigntax]

7 hours ago, Cadbury said:

Government policy decisions are probably based on the same beliefs. We know for sure that frog worship can play an important role.

Is that a toad and frog mating ritual.....Or just military foreplay?

[soalbundy]

I have a lucky condom and two children

[trucking]

43 minutes ago, Reigntax said:

Is that a toad and frog mating ritual.....Or just military foreplay?

 

Well, he surrounds himself with toadies but sometimes forgets their names so a pat on the back has to do.

[chilli42]

The link to this article said “News”?????

[jerojero]

Oh, yes. Lots of grafts in use. Few graphs though.