Mahidol University has announced findings on the new domestic travel trends in the “Neo Tourism” era in Thailand, Chonburi a top destination

[webfact]

Pattaya Thailand - 26 July 2019. Beautiful landscape and cityscape of pattaya city in Thailand

 

By Adam Judd

 

Bangkok, 6th October 2021- College of Management, Mahidol University (CMMU) has reported on the Post-COVID-19 tourism business guidance.

 

Its “NEO TOURISM: the Traveler’s Insight” research has found that Thai tourism will never be the same. 2022 will be the year of a tremendous change in the tourism industry where resilience is needed to catch up with the so-called “Next Normal” trend.  Results found that the group that is ready to travel right after vaccination is the young neo travelers and family neo travelers. The most popular type of tourism is nature tourism. The top three provinces that young neo travelers want to explore are Chiang Mai, Phuket, and Chonburi respectively while Chiang Mai, Prachuap Khiri Khan, and Chonburi are the top three destinations for families.

 

 In terms of budget, young neo travelers plan to travel from 3-4 days with the maximum budget of 5,000 baht while families plan their travels at a lower budget of 3,000-5,000 baht per family. The results also found that the types of business that will benefit most from the reopening of the country’s tourism are restaurants, cafes, and COVID-19 related travel insurance.

 

However, there are three key trends for the tourism industry during this “NEO TOURISM” era. First, customers will focus on nature tourism. Second, hygiene is the top priority for the customers. Finally, service conditions have to be flexible.

 

Assistant Professor Dr. Boonying Kongarchapatara, Head of Marketing Program, College of Management Mahidol University (CMMU), said that CMMU has conducted a large-scale survey on different groups of travelers and has analyzed the findings of its “NEO TOURISM: the Traveler’s Insight” research to enable tourism business to gain resilience for the NEXT NORMAL trend or the post-COVID-19 era and to adapt to the changing customer’s behavior.

 

The research was conducted with 1,098 participants which were divided into 2 groups namely young neo travelers and family neo travelers. Young neo travelers are those at 18-35 years of age with no children. This is the first group that the entrepreneurs have to take into consideration and adapt their services to match with the behavior of this group of customers. Family neo travelers are those at 27-45 years of age with children. This group consists of at least 2 generations of family members, is the majority of current Thai society, and has higher spending per trip than other groups. New information for travel business is found as follows:

 

Factors enabling travelers to resume their trips are 1) less than 500 persons per day infection rate. Both groups agree on this factor at 48%. 2) over 70% of the vaccinated population across the country and 3) their reception of mRNA vaccines which they are confident in. Having a look at the statistics on travel needs, it is found that 45.8% of young neo travelers and 52.2% of family neo travelers are still worried and would wait for the COVID-19 situation to ease up. 43.8% of young neo travelers and 28.3% of family neo travelers want to travel as soon as possible while 10.4% of young neo travelers and 19.6% of family neo travelers are indifferent to traveling.

 

Full story: https://thepattayanews.com/2021/10/07/mahidol-university-has-announced-findings-on-the-new-domestic-travel-trends-in-the-neo-tourism-era-in-thailand-chonburi-a-top-destination/

 

-- © Copyright The Pattaya News 2021-10-07

 

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[Cherrytreeview]

Nature, hygiene and service conditions.

I miss Nana Plaza.

[hotchilli]

4 hours ago, webfact said:

Its “NEO TOURISM: the Traveler’s Insight” research has found that Thai tourism will never be the same. 2022 will be the year of a tremendous change in the tourism industry where resilience is needed to catch up with the so-called “Next Normal” trend.  Results found that the group that is ready to travel right after vaccination is the young neo travelers and family neo travelers. The most popular type of tourism is nature tourism. The top three provinces that young neo travelers want to explore are Chiang Mai, Phuket, and Chonburi respectively while Chiang Mai, Prachuap Khiri Khan, and Chonburi are the top three destinations for families.

Garbage in garbage out.

[bradiston]

4 hours ago, Cherrytreeview said:

Nature, hygiene and service conditions.

I miss Nana Plaza.

And Walking St. What absolute cobblers. And the rest of Chonburi.

[poskat]

"young neo travelers plan to travel from 3-4 days with the maximum budget of 5,000 baht"

 

so neo traveller is the new term for tourists that used to be called backpackers?

 

a rose by any other name would still stink of patchouli oil...

[WhiteBuffaloATM]

“Chomburi”……..Say Its Name !…….. PATTAYA !

[KhunLA]

1 hour ago, WhiteBuffaloATM said:

“Chomburi”……..Say Its Name !…….. PATTAYA !

If actually reading the 'original' sourced info, I don't think Patts fits what the NEO Tourist is looking for.  Especially since the groups sited, along with 'nature / sustainable tourism' as part of their criteria.  Young families with or without kids, Patts isn't the draw, unless a pit stop to go to Ko Larn or other points beyond.

 

"The research was conducted with 1,098 participants which were divided into 2 groups namely young neo travelers and family neo travelers. Young neo travelers are those at 18-35 years of age with no children. This is the first group that the entrepreneurs have to take into consideration and adapt their services to match with the behavior of this group of customers. Family neo travelers are those at 27-45 years of age with children. This group consists of at least 2 generations of family members, is the majority of current Thai society, and has higher spending per trip than other groups. New information for travel business is found as follows"

 

Had to Google 'neo tourism':

 

Edited October 7, 2021 by KhunLA

[Jingthing]

1 hour ago, WhiteBuffaloATM said:

“Chomburi”……..Say Its Name !…….. PATTAYA !

I sometimes tell people I live in Banglamung. Better the devil you don't know.

[overt2016]

Complete overuse of the words "beautiful landscape and cityscape"

[MrJ2U]

"Neo Tourism"

 

Give me a break.

 

This government is so out of touch.

[DoctorB]

In 1973 I attended a 3 week management seminar to examine the prospects for our industry (telecommunications) up to the millennium. A very long and detailed report resulted based on the very best analysis and when the year 2000 arrived it was 90% garbage. In general all such long term forecasting, which is largely based on extrapolating from existing trends, is worthless. There are always totally unforeseen developments. In 1973 we didn't foresee the Internet, the home computer, the mobile phone, the privatisation of state industries and all the related consequences. If this university had been asked to forecast the future of tourism in 2018 would they have foreseen Covid? Whatever the 'Neo Tourism' era looks like I doubt it will have any resemblance to what is prophesied here. The expression " gilding wild guesses with refined analysis" come to mind.

[Stargeezr]

In Thailand, just how many of the mid level to poor people can afford their children to

spent 5000 baht for a 3 or 5 day trip, more than about once per year if they are lucky?

  Not all people in Thailand is rich, but this news article may have forgot about that FACT.

   Geezer

[nobodysfriend]

Yes , tourism in Thailand will ( hopefully ) never be the same anymore ...

But it still is a beautiful country that can offer a lot of attractions ... just have to focus on the right ones ...

But to bring in families with kids who spend a lot of money in a short time and than go back , will not be easy anymore .