Mercedes-Benz and Team X Thailand hit the brakes on traditional car show setups with new “Pop-up Motor Show” in A19 parking lots

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BY KIM SHAW

Mercedes-Benz with the help of Team X Thailand is shaking things up at the Bangkok International Motor Show this year with a rather unconventional approach to displaying their latest models. This year, the luxury car brand is bypassing the traditional show booth and parking their latest models in A19 parking lots.

 

In a creative solution to promote their new motor show location, Mercedes-Benz has transformed several A19 parking lots of well-known shopping malls into “Pop-up Motor Shows” showcasing the latest models of their cars. The mini showrooms are designed to create a memorable experience for event goers and to set the brand apart from other automakers that heavily rely on outdoor media.

 

“We wanted to break away from the typical car show experience,” said Rook Floro, Creative Director of Team X Thailand “People often stop to look at desired cars in parking lots, so we thought, why not turn those parking lots into mini-showrooms?”

 

Full story: https://campaignbriefasia.com/2023/03/15/mercedes-benz-and-team-x-thailand-hit-the-brakes-on-traditional-car-show-setups-with-new-pop-up-motor-show-in-a19-parking-lots/

 

-- © Copyright Campaign Brief Asia-03-15

 

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[OneMoreFarang]

Where are the pretties?

 

 

[JoePai]

1 hour ago, OneMoreFarang said:

Where are the pretties?

 

 

Only 2 - a black one and a white one  

[quake]

5 hours ago, JoePai said:

 a black one and a white one  

and one with a bit of xxxx on.

Hairs of Her Dickie-Di-Doe

Hang down to her knees.