Could this be the most important Ford in decades?

[Social Media]

Ford’s new era has begun: the Explorer is a European-focused, European-designed and European-built electric SUV channelling the Blue Oval’s American spirit and conceived to do battle in one of the market’s fiercest emerging segments.

Due to start rolling down the production line at Ford’s revamped Cologne factory (where it currently builds the Ford Fiesta) from mid-2023, the squat new crossover measures 4460mm long. This pitches it roughly between the highly competitive small and midsized SUV markets and means it will compete with everything from the Jeep Avenger and Mini Aceman to the Hyundai Ioniq 5 and Skoda Enyaq iV.