Home Sweet Home horror game draws global attention to Thailand culture

A remarkable partnership in Thailand is harnessing the power of online gaming to stimulate global interest in the country’s rich cultural heritage and potentially boost tourism. The launch of this pioneering project that matches the Tourism Authority of Thailand (TAT) up with the popular horror game Home Sweet Home was announced yesterday in Bangkok.

The TAT has united forces with Yggdrazil Group, the team behind the popular series, and Ogilvy (Thailand) to unveil the much-anticipated online battle game, Home Sweet Home: Online. This innovative initiative is particularly aimed at enticing the vibrant Gen Z, Gen Alpha, and Native Digitals across the world.

TAT’s Deputy Governor for Digital Research and Development Nithee Seeprae explained that the Home Sweet Home series has already won the hearts of the gaming community with its thrilling storylines resonant with Thai beliefs, mysteries, and folklore.

“We recognise the appeal of the horror-adventure Home Sweet Home game series among global tech-savvy people, gamers, and the superstitious in its storytelling that leverages Thai mythology, beliefs, and deep culture. By supporting the launch of the latest edition, we aim to inspire players to turn their in-game experience into an actual cultural and spiritual trip to Thailand.”

The games are not just about entertainment but also educate players about Thai culture on a deeper level. It’s an intricate weave of fear and discovery. As players manoeuvre around ghosts and evil spirits and decipher cryptic puzzles, they also gain a progressive understanding of Thai superstitions.

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Caption: Home Sweet Home: Online partners with the TAT to bring attention to Thailand's cultural heritage. (via Home Sweet Home : Game Facebook)

Full Story: https://thethaiger.com/hot-news/technology/thailand-uses-home-sweet-home-horror-game-to-draw-global-attention-to-cultural-heritage

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