Thai government urged to regulate booming influencer industry

[snoop1130]

 

With the explosive growth of social media and e-commerce, the role of influencers has never been more prominent. Recognising the immense economic potential, the National Economic and Social Development Council (NESDC) calls for the Thai government to implement regulations and provide support for this burgeoning career path.

 

In 2023, the ASEAN region boasted approximately 13.5 million influencers, according to Nielsen. Globally, influencer-driven advertising and other channels generated around US$19 billion (approximately 693.31 billion baht) in revenue. Projections suggest that by 2030, influencers could contribute a staggering US$140 billion to the global economy.

 

Thailand is at the forefront of this trend, with about 2 million influencers, second only to Indonesia in the ASEAN region. NESDC Secretary-General Danucha Pichayanan highlighted the rapid growth of this sector yesterday.

 

“The number of influencers in Thailand is growing as the occupation offers lucrative revenues and benefits. Consumers increasingly turn to social media for information from key opinion leaders.

“The government needs to issue regulatory and supporting laws for influencers, similar to other countries that take this issue seriously.”

 

The NESDC has proposed a registration system for Thai influencers and supportive policies that include skills training and career assistance. Regulations would also provide a safety net in the event of a crisis affecting influencers’ incomes or employment.

 

“Most importantly, these laws will help prevent influencers from spreading fake or unverified news that could cause public confusion.”

 

Countries like China, Norway, and the United Arab Emirates have already implemented stringent regulations. For instance, China restricts the display of excessive wealth online, while Norway requires influencers to disclose photo modifications to reduce unrealistic beauty standards. The UAE mandates influencer registration and permits to monitor advertising content and prevent illegal activities.

 

A recent NESDC study revealed that Thai influencers can earn between 800 and 700,000 baht per post, depending on their follower count. Influencing, streaming, and creating YouTube content is now among the top ten dream careers for Thai adolescents in 2024, outranking traditional professions such as law and aviation.

 

However, the rise of influencers is not without its pitfalls. The government’s Anti-Fake News Centre reported over 5,000 instances of fake news from more than 7,000 social media accounts, including prominent influencers last year, reported The Nation.

 

Additionally, some influencers were found promoting illegal activities like online gambling to their massive followers.

 

By Puntid Tantivangphaisal

Photo courtesy of The Nation

 

Source: The Thaiger 2024-05-22

 

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[BangkokReady]

21 minutes ago, snoop1130 said:

“Most importantly, these laws will help prevent influencers from spreading fake or unverified news that could cause public confusion.”

 

🤔

[BangkokHank]

46 minutes ago, snoop1130 said:

“Most importantly, these laws will help prevent influencers from spreading fake or unverified news that could cause public confusion.”

Otherwise known as the truth.

[OneMoreFarang]

59 minutes ago, snoop1130 said:

Thailand is at the forefront of this trend, with about 2 million influencers

Wow. Every 35th person in Thailand is an influencer. Amazing!

Maybe another hub?

[OneMoreFarang]

1 hour ago, snoop1130 said:

 

 

In general, I think the idea about influencers is pretty stupid.

But I have to admit she could influence me to buy her a tequila or two. 😉 

[GarryP]

I thought this gov't supported "soft power" or did they mean limp dick MPs. 

[Peabody]

3 hours ago, snoop1130 said:

...burgeoning career path

Are kucking fidding me?

[watchcat]

11 hours ago, OneMoreFarang said:

But I have to admit she could influence me to buy her a tequila or two.

 

She might be under 18,  think about it.

[Skipalongcassidy]

12 minutes ago, watchcat said:

 

She might be under 18,  think about it.

Doesn't matter to him... he is one of the "she knows what she is doing crowd"

[Ben Zioner]

13 hours ago, snoop1130 said:

Additionally, some influencers were found promoting illegal activities like online gambling to their massive followers.

Or political views of the early 21st century.

[hotchilli]

13 hours ago, OneMoreFarang said:

Wow. Every 35th person in Thailand is an influencer. Amazing!

Maybe another hub?

Beats working for a living...

[OneMoreFarang]

2 hours ago, Skipalongcassidy said:

Doesn't matter to him... he is one of the "she knows what she is doing crowd"

 

And you? Are you one of those: I will tell her what is good for her crowd? 

 

I would offer to buy her a drink. It's up to her if she accepts it or not.

And if she would tell me she wants something non-alcoholic that would be perfectly fine with me. It's up to her.

[Skipalongcassidy]

7 minutes ago, OneMoreFarang said:

 

And you? Are you one of those: I will tell her what is good for her crowd? 

 

I would offer to buy her a drink. It's up to her if she accepts it or not.

And if she would tell me she wants something non-alcoholic that would be perfectly fine with me. It's up to her.

Where do you draw the line... what age is too young for you?    Sex trafficking involves some form of forced or coerced sexual exploitation that is not limited to prostitution, and has become a significant and growing problem in both the United States and the larger global community. The costs to society include the degradation of human and women’s rights, poor public health, disrupted communities, and diminished social development. Victims of sex trafficking acquire adverse physical and psychological health conditions and social disadvantages. Thus, sex trafficking is a critical health issue with broader social implications that requires both medical and legal attention. Healthcare professionals can work to improve the screening, identification, and assistance of victims of sex trafficking in a clinical setting and help these women and girls access legal and social services.

[OneMoreFarang]

47 minutes ago, Skipalongcassidy said:

Where do you draw the line... what age is too young for you?    Sex trafficking involves some form of forced or coerced sexual exploitation that is not limited to prostitution, and has become a significant and growing problem in both the United States and the larger global community. The costs to society include the degradation of human and women’s rights, poor public health, disrupted communities, and diminished social development. Victims of sex trafficking acquire adverse physical and psychological health conditions and social disadvantages. Thus, sex trafficking is a critical health issue with broader social implications that requires both medical and legal attention. Healthcare professionals can work to improve the screening, identification, and assistance of victims of sex trafficking in a clinical setting and help these women and girls access legal and social services.

 

Are you real?

This article is about influencers in Thailand, with a picture of a pretty girl, probably an influencer.

I wrote she could influence me to buy her a tequila.

And now you rumble about the USA and sex trafficking. Get a grip! 

I don't care what people in the USA want. At least 70 million of them are mentally disturbed.

And buying a girl a drink has absolutely nothing to do with sex trafficking. 

[Elkski]

I thought she was quite cute too.  I just assumed she was of legal age.  About 26 states in the US consider 16 legal consent age. Many 17 and some 18.     The sex trafficking post is in the wrong thread. 

[ignore it]

 

The global rise of censorship and media control is for your benefit and protection.

 

[newbee2022]

I hope Thailand will succeed to regulate influencer's business.

Western states did not.

Good luck, Thai govt.👍👏

[HaoleBoy]

Where do "Only Fans", and other similar web sites, fit in?  

Is OF under influencers or "Soft Power"?

Some of the Thai ladies on OF are making great money too!

[connda]

Thai government urged to regulate booming influencer industry

 

Thai government urged to regulate censor and shut down free-speech within the booming influencer industry.

There!  Fixed it! 

[bamnutsak]

They are already successful, without government interference.

 

 

 

19 hours ago, snoop1130 said:

“Most importantly, these laws will help prevent influencers from spreading fake or unverified news that could cause public confusion.”

 

Which laws? Isn't there already a boatload of computer crime laws?

 

 

Thai "officials" just love censorship.

 

 

 

 

[johng]

8 minutes ago, connda said:

Thai government urged to regulate censor and shut down free-speech

 

https://thediplomat.com/2016/10/the-truth-about-thailands-social-media-surveillance/

 

https://globalvoices.org/2010/12/24/cyber-scout-thailand’s-internet-police/

[johng]

6 minutes ago, bamnutsak said:

Thai "officials" just love censorship.

 

All "officials"  love censorship  and it is only getting worse worldwide 

you see the push for "protection" of the "vulnerable"

from  "hate speech"  all the "ism"s" "mallinformation" "misinformation" and "disinformation"

they the omnipotent elite "officials"  will decide what the truth is and woe betide anyone going against them.

 

 

 

[proton]

Influencer's are mostly show offs, layabouts or narcissists, sometimes all three.

[Thingamabob]

4 hours ago, Skipalongcassidy said:

Where do you draw the line... what age is too young for you?    Sex trafficking involves some form of forced or coerced sexual exploitation that is not limited to prostitution, and has become a significant and growing problem in both the United States and the larger global community. The costs to society include the degradation of human and women’s rights, poor public health, disrupted communities, and diminished social development. Victims of sex trafficking acquire adverse physical and psychological health conditions and social disadvantages. Thus, sex trafficking is a critical health issue with broader social implications that requires both medical and legal attention. Healthcare professionals can work to improve the screening, identification, and assistance of victims of sex trafficking in a clinical setting and help these women and girls access legal and social services.

Not sure this post has anything to do with influencers however the serious problem of under-age trafficking is complicated by young people physically maturing earlier and earlier, and appearing older than their really are.

[Skipalongcassidy]

16 hours ago, Thingamabob said:

Not sure this post has anything to do with influencers however the serious problem of under-age trafficking is complicated by young people physically maturing earlier and earlier, and appearing older than their really are.

And unfortunately there are supposedly mature men who take advantage of that fact... and blame the victim... OMF