Leading the Home Services Market in Southeast Asia with Ayasan

[CharlieH]

 

Ayasan Holdings, a Japanese company operating out of Thailand, is rapidly advancing in Southeast Asia's home services sector. Offering a wide array of services from housekeeping to elderly care, Ayasan has amassed a customer base of over one million users since its establishment.

In the past two years, Ayasan has successfully doubled its user base, solidifying its role as the top platform in Thailand's home services industry.

The home services market in Southeast Asia is currently valued at US$15 billion, with significant growth prospects. The cleaning services segment is growing at an annual rate of 15%, and the babysitting market has expanded to US$3 billion.

Ayasan has increased its market share in this booming market by maintaining Japanese-quality service standards and implementing a unique talent development system.

Founder Kotaro Ise, who brings experience from Walt Disney and Marriott International, launched Ayasan in 2013 to elevate blue-collar workers into highly skilled professionals.

 

 

 

Under Ise's leadership, Ayasan now manages a network of over 50,000 professional staff members. Ise credits the company’s success to its ability to merge quality control expertise with a vast talent network across Asia.

 

"Our strength lies in combining Japanese quality control expertise with an extensive talent network across Asia," says Ise.

 

Ayasan's swift growth is fueled by its bold regional expansion strategy. In Thailand, the company operates in Bangkok, Phuket, and Pattaya, with plans to launch in Chiang Mai by February 2025.

 

Beyond Thailand, Ayasan has established operations in Japan, Indonesia, Vietnam, and Laos. By 2025, the company aims to extend its presence to nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.

 

In the corporate arena, Ayasan boasts a robust client portfolio of over 1,000 companies, including major names like Kasikorn Bank, FedEx, lululemon, Coca-Cola, and Canon. Recently, Ayasan has seen a surge in demand from embassy offices and emerging startups such as FlashExpress and Gowabi.

 

Ayasan has experienced remarkable growth in tourist hotspots like Phuket and Pattaya. Offices opened in 2024 have seen a 200% monthly growth rate in short-term babysitting and care services for tourists.

 

Despite the rapid advancements in AI, Ise remains confident in the irreplaceable value of Ayasan's services. "Even in the age of AI, the value of services that support people's daily lives will never diminish," he states.

 

To enhance service delivery, Ayasan maintains its own IT engineering team and is developing AI-powered matching systems.

 

As Ayasan continues to expand, the company is seeking partnerships with investors to fuel its next phase of growth. With the Southeast Asian home services market expected to surpass US$30 billion by 2030, Ayasan's future developments are highly anticipated by industry observers.

 

About Ayasan Holdings

• Company Name: Ayasan Holdings Co., Ltd.

• Headquarters: 26/2, Sukhumvit soi 61, Klongton-Nua, Wattana, Bangkok

• Established: January 2013

• CEO: Kotaro Ise

 

Contact Information

• Tel: (+66) 27 142 116

• Email: [email protected]

• Website: https://ayasan-service.com/en

 

 

 

 

Original article on The Thaiger.