Trump Tariffs Threaten Samui's Tourist Influx

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Picture courtesy of Wikipedia

 

Thailand's glittering tourism sector braces itself as Donald Trump's new tariff policy threatens a slowdown in American visitors.

 

The Tourism Authority of Thailand (TAT) is closely watching how these tariffs might dent the spending power of US tourists eager to visit Samui, fuelled by the newfound fame of The White Lotus TV series. This could mean a lost opportunity for Thai tourism operators to cash in on the show's popularity.

 

Ratchaporn Poolsawadee, a leading figure in Thailand's tourism sector, expressed concerns over the impact of increased US tariffs, warning that rising living costs stateside may force potential tourists to cut down on foreign travel.

 

Thailand could still appeal to cost-conscious foreigners looking to relocate to warmer, more budget-friendly pastures, but the direct impact on American tourist numbers is worrying.

 

 

 

In recent months, TAT has noted a significant rise in US visitors, totalling 320,631 by March end, a 14.4% hike compared to last year.

 

A graphic testament to the potential threat tariffs pose, given that the country tallied over 1.03 million US visitors in 2024 alone. In an effort to keep numbers climbing, TAT is launching joint promotions with airlines to maintain momentum and counter any downturn from tariff impacts.

 

Airlines are expanding their service to Thailand, with United Airlines planning daily flights from Los Angeles and San Francisco starting October, and Air Canada and Delta upping their game as well.

 

The TAT remains hopeful but cautious, awaiting to see how these tariffs will play out on the global economic stage and influence long-haul travel—certainly a concern for US traveller numbers venturing to the Land of Smiles.

 

Based on a story by Bangkok Post

 

-- 2025-04-08