Tourist Confidence Falls as Foreigners Steer Clear of Thailand

Tourist Confidence Falls as Foreigners Steer Clear of Thailand

Thailand’s tourism confidence index dropped to 66 in Q3 2025, down from 70 in the prior quarter, reflecting growing unease among industry players. The decline is blamed on fewer Chinese visitors, the strengthening baht, and ongoing tensions with Cambodia. Expectations for international arrivals have been revised downward to about 33.1 million. Bangkok saw one of the sharpest confidence falls, and only 15 % of Thais plan to travel abroad in Q4. To counteract the slump, the Tourism Authority of Thailand plans to lean on cultural festivals and promote outreach into long-haul markets.