Thailand Targets 60 Million Tourists Per Year by 2035

Thailand Targets 60 Million Tourists Per Year by 2035

Thailand has set an ambitious goal of attracting between 45 and 60 million international visitors annually by 2035. The plan aims to elevate the country’s tourism industry to compete globally and exceed pre-pandemic levels. Authorities are focusing on high-value tourism, infrastructure upgrades, and sustainability initiatives to support this growth. The strategy also includes diversifying markets beyond traditional regions like China and Europe. Achieving this target will depend on effective long-term planning, safety standards, and international competitiveness.