Amazon CEO Andy Jassy recently explained tariffs had not initially affected consumer prices, thanks to stockpiling efforts. However with no easing on tariffs, prices remain high and stock low.

This is now leaving vendors with two choices – either to pass on those higher costs to consumers, or to absorb them.

Jassy explained Amazon's approach will be to pass on those costs to consumers, with the CEO explaining that thin retail margins make it impossible to absorb extra costs. With retail operating on mid-single-digit margins, a 10% cost increase is pretty catastrophic

The PC industry is also undergoing similar pressure with stock dwindling as manufacturers focus on high-value AI components. The result is that high-end products with bigger margins are slightly more insulated against price fluctuations, while budget devices are being stripped back with inferior components to stay at their low price points.

Amazon CEO Andy Jassy warns tariffs are already raising prices

Trump was right about tariffs. They worked exactly how he said, which is probably annoying to the forum doom and gloom brigade. inward investment into the US at nosebleed levels and stock markets at record highs.

Bravo sir!

The vast majority (around 96%) of tariff costs are passed on to U.S. businesses and consumers in the form of higher prices, not primarily borne by foreign exporters.

True, tariffs have created some jobs in protected industries (e.g., a potential 80,000 in steel and aluminium), but these gains are offset by job losses in sectors that use imported materials or face foreign retaliation. The U.S. manufacturing industry lost tens of thousands of jobs in 2025 following the tariffs' re-implementation.

7 hours ago, SunnyinBangrak said:

Trump was right about tariffs. They worked exactly how he said, which is probably annoying to the forum doom and gloom brigade. inward investment into the US at nosebleed levels and stock markets at record highs.

Bravo sir!

Are you mad?

He said the Chinese and other foreign companies would pay the tariff.

This entire article is about how the American consumer will pay the tariff.

Tariffs are Taxes.

17 minutes ago, JBChiangRai said:

Are you mad?

He said the Chinese and other foreign companies would pay the tariff.

This entire article is about how the American consumer will pay the tariff.

Tariffs are Taxes.

How strange that I knew, without opening the thread, that you were replying to Sunny.

How's the $2000 cheque coming along Sunny?