Photo courtesy of Khaosod

Thailand has launched its new tourism campaign, “Feel All the Feelings,” with global superstar Lalisa “Lisa” Manobal as the face of the initiative. The announcement took place at Wat Arun Ratchawararam, seeking to reposition Thailand as a top leisure destination by promoting its scenic beauty and deep cultural values. This move aims to boost tourism by offering enriching and emotional travel experiences.

The campaign comes as Thailand seeks to rebuild confidence in its tourism sector, reinforcing safety and hospitality through the Trusted Thailand initiative. Lisa, known worldwide for her talents in music and acting, will highlight Thailand’s unique aspects through a personal perspective. She expressed her emotional connection to the campaign, emphasizing her pride as a Thai and her desire to showcase lesser-known regions like her hometown, Buriram.

Tourism Authority of Thailand Governor Thapanee Kiatphaibool believes Lisa’s recognition can reshape global perceptions of Thai tourism. “We believe that telling Thailand’s story through Lisa’s perspective will allow people to see the country as a high quality tourism destination with depth,” she remarked. The goal is to transform trips into lasting memories and encourage repeat visits.

Looking forward, the “Feel All the Feelings” campaign is supported by a new film series, highlighting travel's emotional richness in Thailand. These films feature Thai actors alongside Lisa and are available on the Amazing Thailand YouTube channel. The launch signifies Thailand’s blend of traditional heritage with modern creativity, aiming to strengthen its tourism image globally, reported Khaosod.

Key Takeaways

• Lisa Manobal is the new face of Thailand's tourism campaign.

• The campaign promotes Thailand’s cultural and emotional travel experiences.

• It includes a film series to inspire repeat visits.

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Adapted by ASEAN Now from Khaosod 2026-01-29

 

 

Never heard of her.

Wow, is she preggers? Certainly not displaying much. Believe me, that's what fans want!