Over the course of 2009, the Netherlands-based team will attempt to

tackle the main problem Polaroid had with continuing integral film production—

finding replacement parts for the now extinct components used in the original Polaroid instant film formula.

While Impossible did purchase the defunct Polaroid factory and their equipment, they do not intend to rebuild Polaroid.

Instead, their goal is to develop a new product with advanced characteristics,

one that will consist of optimized components and a streamlined modern setup, all under a new brand name.

Here a few links.

http://www.coolhunting.com/archives/2009/0..._impossible.php

http://evilmonito.com/2009/08/03/urban-out...ssible-project/

Google the title for more info.

PS Can it rival digital.

One could ask why?

Combine a cheap digital camera with a portable dye-sub printer (Canon Selphy) and you have similar results with the advantage that you can have as many copies as you like, when you like, and if you don't like the photo, you can erase it without printing.

There ARE applications for the Polaroid system, I just don't believe that mass-market photography is one of them (Yes, I had a Polaroid 'Swinger' in the '60s).

One could ask why?

Because it's beautiful

There ARE applications for the Polaroid system, I just don't believe that mass-market photography is one of them (Yes, I had a Polaroid 'Swinger' in the '60s).

Have you seen the amount of people doing Lomography ?

I hope they do come up with something similar, I love the stuff