http://www.thenextgalaxy.com/

Samsung teases its ‘Next Galaxy’

By Hayley Tsukayama, Published: April 23

Samsung has decided to pour some fuel on the fire and release a Web site teasing its “next galaxy,” which is likely the update to the Galaxy S II. Most people have been calling this phone the Galaxy S III, though that name is not confirmed. All we know about the next Galaxy is that it will be unveiled at Samsung Unpacked in London on May 3.

Samsung takes a dig at frenemy Apple in one of the teaser videos, which advises smartphone buyers not to act like sheep. “With technology that fits in this easily, you can now stand out from everyone else,” Samsung’s teaser says.

http://www.washingtonpost.com/business/technology/samsung-teases-its-next-galaxy/2012/04/23/gIQAJYC0bT_story.html

Only a matter of time before Samesung "invents" the "I am an iPhone vs I am a Galaxy Nexus" marketing campaign.