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Smartphone Ownership On The Rise In Asia Pacific: Nielsen

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in Mobile Devices and Apps

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NIELSEN REPORT

Smartphone ownership on the rise in Asia Pacific

Advertisers struggle to engage with consumers via mobile ads

The findings cover the following topics:

  • 7 out of 10 Singaporeans mobile users own a smartphone, while Thailand clocks in at 27%
  • One in three Thais with smartphone owns a tablet
  • Mobile advertisement struggles to engage consumers

Smartphone Insights - SEA - EN.doc

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