Viral ad campaign lands Thai star in trouble

[webfact]

Viral Ad Campaign Lands Thai Star In Trouble



BANGKOK: -- After the spreading of the video clip, in which the famous actress Susharat ‘Aom’ Manaying has angrily shouted at her fans during the filming of a show in a shopping mall, Aom has recently spoken out and apologised.

The video was later revealed to be a viral advertisement campaign. It is understood that the clip would be included in advertisement for candy bars Snickers. Snickers commercial has previously featured seemingly angry celebrities.

However, the revelation came after Aom was already widely criticized by many who mistook her acting to be genuine gesture of rude arrogance.

On her Instagram page, Aom cited that she and other actors wanted to apologise. The event was part of the acting and she was very sorry she may have been over acting. She was too excited as there were many people around and begged us not to be mad at her.



On Monday, she later declared on “Tuen Ma Kui” (Morning Talk) on MCOT Channel 9 that she was sincerely sorry and thank you for all the supports from her fans.

When the host asked if she knows the clip would be released on the internet. Aom replied “Yes, because viral advertisement is aimed to be on the internet. However, I do not know about the editing and the releasing processes in details. I′ve talked to the production team and they have been supportive. I am sorry that I did not think of the fans′ feelings through”

“I heard of the negative responses and I was upset about it, because since I have been working as an actress, I have never face any issue that I have to get myself ready”

Full story: http://www.khaosod.co.th/en/view_newsonline.php?newsid=TVRNM016TTJNamN4TXc9PQ==

-- KHAOSOD English 2013-07-10

[chooka]

Famous Actress?????

Never heard of her, what are her credits?

[ChrisY1]

Casting couch efficiency ???

[Mole]

She was the lead playing against the "Tom" in the lesbian romance comedy "Yes or No".

She's also had minor roles in other movies.

Wikipedia

http://www.imdb.com/name/nm4477415/

[chooka]

She was the lead playing against the "Tom" in the lesbian romance comedy "Yes or No".

She's also had minor roles in other movies.

Wikipedia

http://www.imdb.com/name/nm4477415/

Guess t was an in house local movie then, not international which would lead to making her famous

[Mole]

FUI the movie Yes or No and Yes or No 2 was a box office success both in Thailand and all over Asia...

wiki

It's you who's out of touch man...

[chooka]

FUI the movie Yes or No and Yes or No 2 was a box office success both in Thailand and all over Asia...

wiki

It's you who's out of touch man...

Well I guess I am, maybe it is the thought of watching a 90 minute long Thai soap that stops me flocking to the cinema to watch Thai shows.

[Bluespunk]

So she is apologising for being a good actress, in that her fans thought she was really angry? Says as much about her fans as herself if they are still upset despite fact that now know it was an ad.

[DocN]

So...everybody (including the "fans") was surprised, that she could actually act believable?!

[Thai at Heart]

Ummm? Presumably this story is part of the advertising strategy?

[Jasun]

'You're not yourself when you're hungry" is the creative strategy behind the Snicker's campaign. So in its ads the angry person is always portrayed by another actor. This is either a major marketing screw-up, or genius.

Edited July 10, 2013 by Jasun

[arthurboy]

Question: Do Snickers want people talking about this, or not?

Answer: Yes, they do.

Marketing, pure, simple and effective.

[lee b]

stuck up woman should lose all her fans

[Payboy]

Maybe she should stick a couple of snicker bars in her bra.

[Psych01]

Acting and reality, I am confused.

[technologybytes]

I don't understand. Why would she apologise for acting in a commercial ????

[johnnynmonic]

Thai actresses over-acting? That's a first...

[laurentbkk]

I never understood why those soap opera "wannabe" actress compare themselves as movie star or even actress .... hardly seen worse before.

[Bazt]

Can someone direct me to a post on TV , where there is actually no negative or whinging comments ?

[thhMan]

Are there any recent famous Thai actors that dont have some non-thai genes in their bloodline?

Also... Yesterday I found out where the ex prime minister and even someone up higher/est where actually born...

Guess I need to pay more attention to ThaiVisa news

[lubbkis]

Ummm? Presumably this story is part of the advertising strategy?

That's why it's called viral advertising. It's now reaching ex-pats who not only never watch Thai TV but spend a lot of time whingeging on TV about how bad it is. It reaches the parts other advertising strategies cannot reach.

[britinthai]

Who gives a toss; I'm sure there are better stories to put on TV

[AjarnMartin]

FUI the movie Yes or No and Yes or No 2 was a box office success both in Thailand and all over Asia...

wiki

It's you who's out of touch man...

FUI the movie Yes or No and Yes or No 2 was a box office success both in Thailand and all over Asia...

wiki

It's you who's out of touch man...

FUI - For Ure Information? Heaven help us!

[nachiket]

So she is apologising for being a good actress, in that her fans thought she was really angry? Says as much about her fans as herself if they are still upset despite fact that now know it was an ad.

In my humble opinion, maybe there was a chance to apologize immediately after ad shooting.

[supaprik]

Viral? an average of 112 views per day hahahahaha Thailand the HUB of VIRAL...<deleted>

[spermwhale]

She was the lead playing against the "Tom" in the lesbian romance comedy "Yes or No".

She's also had minor roles in other movies.

Wikipedia

http://www.imdb.com/name/nm4477415/

Guess t was an in house local movie then, not international which would lead to making her famous

Someone can be famous in Thailand and not internationally. There are 65 million people in this country. I didn't know that famous only means globally or that it means that if YOU haven't heard of them, they must not be.

[Spalpeen]

Are there any recent famous Thai actors that dont have some non-thai genes in their bloodline?

Also... Yesterday I found out where the ex prime minister and even someone up higher/est where actually born...

Guess I need to pay more attention to ThaiVisa news

Yes indeed. Abhisit was the first Geordie to become Prime Minister of Thailand. Of course it's a myth that there's any such thing as 100% Thai. Every nation in the world is made up of a mixture of all the people that have passed through.

[freedom4life]

Just another plastic t.v. figure, trying not to be...looks like someone fit to be on thailovelinks; ready to take some buy-a-bride, for everything he has...

Edited July 10, 2013 by freedom4life

[webfact]

Snickers ad backfires, actress forced to apologize
By Coconuts Bangkok



BANGKOK: -- In today's lesson of what not to do in marketing, actress Susharat ‘Aom’ Manaying has apologized to fans for her role in a viral video that appears to show her angrily berating fans in a shopping mall.

The clip was raw footage from a viral advertisement campaign for the candy bar Snickers. The brand's ongoing marketing campaign in Thailand features visibly agitated Thai celebrities throughing tantrums only to be placated by a chocolatey panacea. Famously short tempered actor Somchai "Tao" Khemklad participated in several similar ads last year.

The recut ad, which was recently released:

Full story: http://bangkok.coconuts.co/2013/07/10/snickers-ad-backfires-actress-forced-apologize


-- Coconuts Bangkok 2013-07-10

[drdoom6996]

I just stopped eating Snickers or any other MARS product.