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New thin beer can size, why?


pattjock

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I have noticed that a few beers, Heineken and Tiger, now have adopted a different can size, same volume but taller and a more child friendly circumference. Will this be the new norm and what could the reason be for this change. Many soft drinks also come in this size.

 

Main problem is that they don't fit in my can holders, too slim for both can and bottle holders.

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Nope, no idea, they don't fit in the fridge properly either.

 

Change for change's sake :sad:

 

EDIT Apparently it makes one feel that one is consuming less, or something like that.

 

http://www.packagingnews.com.au/news/it-s-in-to-be-slim

 

Personally it just feels wrong, beer has been short and fat (like me) forever.

 

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2 hours ago, shady86 said:

Reduce the volume and keep the same price = more profits

OP stated  this -

3 hours ago, pattjock said:

same volume but taller

Not the same as bottles of Singha and Leo which were reduced a while ago now.

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29 minutes ago, maxpower said:

It's an old people thing, they are very sensitive to package sizes.

nope, it's an intelligent people thing.

many companies regularly change product package sizes, usually reducing them and keeping the same price.

if you enjoy being screwed, I guess it's up to you.

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2 minutes ago, manarak said:

nope, it's an intelligent people thing.

many companies regularly change product package sizes, usually reducing them and keeping the same price.

if you enjoy being screwed, I guess it's up to you.

Yeah its an intelligent people thing. OP sets the scene - sorry about that.

 

vol.jpg.6d13d58f4dc555156b904129aa234bf8.jpg

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I don't mind the new shape as such but have problem with different shaped cans as they will not fit in my can holders.

 

I may be incorrect but feel that because there now is a shorter distance from the warm outside of the can to the center of the can the beer will get warm faster than when in the old shaped can. If this is true it will also get cold faster when put in the fridge.

 

Have anyone seen can holders that will fit the new shape of can?

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7 hours ago, manarak said:

the perfect customer!

Too true any beer or piss water (larger) in a can is rubish any way and only deserves to be necked. No point in sampling pish now is there.

To prove my point who remembers the  party 7 double diamond cans pish but quantity. (Brit thing)

Edited by jeab1980
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4 minutes ago, ksamuiguy said:

hopefully Chang will leave things alone, so far so good, "if it ain't broke don't fix it"

Chang (chemical pish) has been broke for a long time ? but out of all the Thai beers its still head and shoulders above the rest.:partytime2:

Edited by jeab1980
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1 hour ago, jeab1980 said:

To prove my point who remembers the  party 7 double diamond cans pish but quantity. (Brit thing)

Party 4 and 7 when I was a teenager - Watneys Red from memory because it was cheaper than DD........:partytime2:

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15 hours ago, pattjock said:

now have adopted a different can size, same volume but taller and a more child friendly circumference.

It is all to do with efficiency? Smaller diameter tall cans take up less space for shelf display etc.. and they chill faster.

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1 hour ago, jeab1980 said:

Too true any beer or piss water (larger) in a can is rubish any way and only deserves to be necked. No point in sampling pish now is there.

To prove my point who remembers the  party 7 double diamond cans pish but quantity. (Brit thing)

Watney's Party Fours and Party Sevens. Ah, those were the days!

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1 hour ago, ravip said:

Had not the volume decreased?

From 330 > 220ml and 500 > 490ml?

Or have I confused it with something else?

That was Chang bottles.

The slimmer cans allow more to be stored in the same space, chill quicker.

Whatever the reason, when they were introduced 3 or 4 years ago, sales increased, was more accepted by the public etc.  Simple marketing letting the public drive the product.

 

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