Amari Pattaya is reborn, with dramatic changes

[rooster59]

Amari Pattaya is reborn, with dramatic changes

By THE NATION

 

 

Amari Pattaya’s redevelopment programme is complete, with the unveiling of new accommodation in two distinct buildings – Amari Tower and Amari Suites.

 

They have extensive free-form swimming pools with a treehouse-themed slide and aqua waterpark, kids’ club with animation team, restaurants, ballrooms, meeting facilities, fitness centre and spa. 

 

Dramatic changes have taken place to the entire property, which has transformed the legendary hotel into a new paradise along the northern end of Pattaya Bay.

 

New stylish rooms and suites are offered in two buildings: Amari Tower and Amari Suites. There are 297 refurbished guest rooms and suites, including the 19th floor executive lounge in Amari Tower, just steps away from the beach. The Amari Suites, tucked away in an exclusive building, offers a collection of 49 one- and two-bedroom suites, perfect for families and friends travelling together, the company said. 

 

 

As suites offer ocean views, a dedicated living area with large dining space as well as furnished balconies. The suites are especially suitable for both short and longer stays.

 

New, inspired dining experiences with multiple cuisine options including Thai, Asian, Indian, Italian, Chinese, among international fare are on offer at Amaya Food Gallery. Aqua Eatery & Bar is another new dining venue for guests to enjoy poolside cool breezes, refreshing cocktails and a diverse menu of informal selections, the company added.

 

 

With almost 50 years of experience hosting large-scale events, the hotel’s all-new facilities complement its talented meeting and event specialists. Its flexible venue offerings include the newly built pillar-free ballroom, four additional meeting rooms in Amari Tower, and the Beach Lawn, Amari Pattaya said. 

 

At the newly refurbished Breeze Spa, the treatments are both smart and fun, focusing on boosting energy and allowing guests to simply enjoy the spa experience. Amari Pattaya is located at the northern end of Pattaya Beach, less than 90 minutes by car from Suvarnabhumi Airport.

 

Source: https://www.nationthailand.com/business/30372936

 

-- © Copyright The Nation Thailand  2019-07-14

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[mikebell]

Tourist numbers are 30% down year on year. 

Thai traffic police are strangling what's left. 

Does the Amari have to fill in those pesky TM 30s?

 

Tune in next year for the next episode of the mini-series entitled 'Pattaya, The Deserted Village.'

[Pilotman]

Amari are a truly hopeless hotel group, often poor facilities and untrained staff.  I have had several bad experiences with them over the years and stopped booking them around 8 years ago when they insulted my wife and daughter in reception by taking them to be ' unwanted guests of a farang', despite them being registered.  Never again, however swish this new manifestation is.  

[Iforbach]

Yes hopeless..but money to burn 

[newnative]

   Well, as a 'glass half full' guy, I find it encouraging that Amari is making this large financial commitment to Pattaya. And, right behind Amari, another large new high rise hotel by Ozo Hotels is going up.  

[mok199]

A beautiful addition to the neighborhood...according to TAT,they can fill it with Indians...I Have my doubts though...

[Pilotman]

35 minutes ago, mok199 said:

A beautiful addition to the neighborhood...according to TAT,they can fill it with Indians...I Have my doubts though...

they deserve each other. 

[champers]

What fools Amari must be. Don't they read this forum and realise that Pattaya is at death's door? As daft as those delusional nitwits who built the 500 room hotels Brighton Grand and Grande Centre Point in the same part of town. Add in those nutcases at Dusit Thani who recently spent the equivalent of 1 million Baht per room on renovations and the dummies at Ayara Palace who added yet another extension to their hotel.

They are all doomed.

Edited July 14, 2019 by champers

[side]

On 7/14/2019 at 4:33 PM, newnative said:

   Well, as a 'glass half full' guy, I find it encouraging that Amari is making this large financial commitment to Pattaya. And, right behind Amari, another large new high rise hotel by Ozo Hotels is going up.  

Ozo and Amari two distinct hotel brands, both operated by Onyx Hospitality Group.

[side]

On 7/15/2019 at 5:54 AM, champers said:

What fools Amari must be. Don't they read this forum and realise that Pattaya is at death's door? As daft as those delusional nitwits who built the 500 room hotels Brighton Grand and Grande Centre Point in the same part of town. Add in those nutcases at Dusit Thani who recently spent the equivalent of 1 million Baht per room on renovations and the dummies at Ayara Palace who added yet another extension to their hotel.

They are all doomed.

It is one of the dominant properties in Pattaya. It is run by a key player that has both corporate and leisure contracts, driving its sales.

 

Are you sure you're not talking about the 100's of mom & pop hotels that will probably succumb to the weakening tourist cycle, having no corporate or long term leisure contracts for support through leaner times, also having no other sister hotels within the group to make up for lean times budget shortfalls like Amari etc etc? You know, business acumen and so on....

 

I don't know, you seem to be the hotel business insider.

[champers]

1 hour ago, side said:

It is one of the dominant properties in Pattaya. It is run by a key player that has both corporate and leisure contracts, driving its sales.

 

Are you sure you're not talking about the 100's of mom & pop hotels that will probably succumb to the weakening tourist cycle, having no corporate or long term leisure contracts for support through leaner times, also having no other sister hotels within the group to make up for lean times budget shortfalls like Amari etc etc? You know, business acumen and so on....

 

I don't know, you seem to be the hotel business insider.

I was being sarcastic in my post. I  believe that if major hotel groups keep building and extending then their prognosis for the future in Pattaya must be good, at least. 

There are plenty of doom and gloom merchants on this forum who pronounce that Pattaya is dead. I think that nothing could be further from the truth.

I have no insider knowledge of Pattaya's hotel industry. I just comment on what I see and read about in the area local to me (Pattaya/Naklua Road area).

[NanLaew]

Looks like Amari finally upped their game to match the offerings from the nearby Holiday Inn that has the original beach tower and the newer executive block further back. The HI has one the highest occupancy rates in the city as well so things bode well for the north end of Beach.

[Huayrat]

3 hours ago, side said:

It is one of the dominant properties in Pattaya. It is run by a key player that has both corporate and leisure contracts, driving its sales.

 

Are you sure you're not talking about the 100's of mom & pop hotels that will probably succumb to the weakening tourist cycle, having no corporate or long term leisure contracts for support through leaner times, also having no other sister hotels within the group to make up for lean times budget shortfalls like Amari etc etc? You know, business acumen and so on....

 

I don't know, you seem to be the hotel business insider.

The mom and pop hotels will be alot busier than the Amari.. 5000 baht for a room at the Amari or 1000 baht at the mom and pop hotels .. The place is full of single men looking for pussy and beer bars so do you think they care about sitting in a 5k room allday?

[VocalNeal]

6 minutes ago, Huayrat said:

The mom and pop hotels will be alot busier than the Amari.. 5000 baht for a room at the Amari or 1000 baht at the mom and pop hotels .. The place is full of single men looking for pussy and beer bars so do you think they care about sitting in a 5k room allday?

..and there was me thinking Amari may be quite busy today and tomorrow. Well the bar at least!

[side]

31 minutes ago, Huayrat said:

The mom and pop hotels will be alot busier than the Amari.. 5000 baht for a room at the Amari or 1000 baht at the mom and pop hotels .. The place is full of single men looking for pussy and beer bars so do you think they care about sitting in a 5k room allday?

I suppose so, if both hotel types are going for the exact same customer demographics. Do you think they are?

 

Also, when you say "busier", what do you mean? Do you mean a higher occupancy or a higher RevPar?

[madmen]

Don't they read thai visa. Clearly the bar stool boys have declared pattaya permanently dead

[emoji23]

[jacko45k]

17 hours ago, champers said:

I was being sarcastic in my post. I  believe that if major hotel groups keep building and extending then their prognosis for the future in Pattaya must be good, at least.

You could say the same about the bar owners and massage parlours, they keep opening new ones while the others are completely empty. I am perplexed by the large corporations positive outlook and investment. The only difference is they actually change the direction and look of Pattaya. What they see I am unsure, stepping out of a 5 star, expensive room to take a walk along the beach into 5-6 inches of black smelly water, rats and cockroaches, well I might prefer elsewhere. 

 

It will be a painful transition.