Thailand is ranked 35th out of 120 countries on the Global Soft Power Index 2022, a fall from 33rd last year.

 

“Soft power” has recently become a buzzword in Thailand, following a performance by Thai rapper Danupha Khanatheerakul, aka “Milli”, at the world-famous Coachella music festival in California, during which she ate mango sticky rice, helping to increase the international popularity of the Thai dessert.

 

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The ranking, which was released in March, is determined by several factors, such as familiarity, reputation, influence on other countries, as well as the country’s response to the COVID-19 pandemic. It was also evaluated by the seven pillars of soft power, namely business and trade, governance, international relations, culture and heritage, media and communications, education and science and people and values.

 

Full story: https://www.thaipbsworld.com/thailands-soft-power-ranked-35th-globally/

 

-- © Copyright Thai PBS 2022-04-26

 

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They love a good ranking!

1 hour ago, webfact said:

the seven pillars of soft power, namely business and trade, governance, international relations, culture and heritage, media and communications, education and science and people and value.

Hahahahahaha.....if you say Thailand to anyone in this universe business and international relations and media and communications doenst come to mind.

What comes to mind is closed these days.....that my friend is soft power they were talking about.

There is a lot to be said for soft  . . .  and smooth.

3 hours ago, Laughing Gravy said:

They love a good ranking!

Yes, but the big wigs only make comments and blow their own hooters on those that go up !

If they ever had a worldwide survey done on what Thailand is best known for worldwide, they'd be in for a shock.

 

Soft power my ash.

Russia is number 9 on the list, ahead of South Korea at number 12. Not very believable.

 https://brandirectory.com/softpower/

Soft power?  More like hard luck.

"The top five soft power countries on the index are the United States, the United Kingdom, Germany, China, and Japan."

I wonder why China made it into the top five.

Environment protection and CO2 reduction or freedom of speech or having a democratic govt? All this is No criteria?

Wow????????????