Shake Shack Plans 15 Restaurants In Thailand

[webfact]

Photograph: Shutterstock

 

The deal is part of an expanded partnership with Maxim’s Caterers, a licensee who already operates 24 of the burger-and-shake locations in greater China.

 

By Heather Lalley

 

Shake Shack is expanding to Thailand, with plans to open the first of 15 restaurants next year in Bangkok, the burger-and-shakes chain said Monday.

 

The New York City-based chain has expanded its partnership with licensee Maxim’s Caterers Limited to open more than a dozen Shake Shacks in the country by 2032.

 

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Maxim’s currently operates 24 Shake Shacks in greater China, including Shanghai, Beijing, Shenzhen, Nanjing, Guangzhou, Hong Kong and Macau, the chain said.

 

“Shake Shack was born in New York, and Bangkok is another fantastic city with vibrant energy, friendly people and rich culinary traditions, and we can’t wait to serve Thailand their first ShackBurgers soon,” Michael Kark, the chain’s chief global licensing officer, said in a statement.

 

Full story: https://www.restaurantbusinessonline.com/operations/shake-shack-plans-15-restaurants-thailand

 

-- © Copyright RESTAURANT BUSINESS 2022-05-04

 

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[hotchilli]

3 hours ago, webfact said:

Shake Shack is expanding to Thailand, with plans to open the first of 15 restaurants next year in Bangkok, the burger-and-shakes chain said Monday.

More fast food sh!te

[Iamfalang]

40 minutes ago, hotchilli said:

More fast food sh!te

Street food is better?  The oil they use…..OMG.   see how they clean the dishes?
 

fried everything.  Fried…

 

it’s all bad.  I’m vegan, grow my own carrots.  Lol

 

711 isn’t a pillar of health

 

 

[Jotnar]

possibly a healthier burger, and supposedly cooked medium, and priced same as BK.

 

that will depend where they source their meat, as no hormone or no antibodies beef isn't going to be easy to find here.   cooked medium, probably won't go over well, for those not knowing, so first order may be a turn off, if not specified med-well or well done.

 

If serving alcohol, would be a draw.  just having root beer works, unless the try to charge 50 baht for a can of A&W.

[swm59nj]

I would like to see it come to Bangkok.  Never had a chance to try it in the states.  But the reviews are very good. 
Jotnar  brings up some very good points regarding the type and quality of the meat that the company can get. That would be a factor in the taste.  

[RandiRona]

[mtls2005]

1 hour ago, hotchilli said:

More fast food sh!te

You are of course free to choose where you eat.

 

I've eaten at Shake Shack once; I thought it was EXCELLENT. I'm more of a Five Guys guy.

 

 

Foreign Burger franchises seem to come an go here, I honestly can't remember them all.

 

Carl's Jr and A&W pulled out of thailand recently, obviously impacted by COVID. Some Canadian franchise had a brief go I think? Big Boy is hanging on. 

 

 

6 hours ago, webfact said:

Maxim’s Caterers Limited

While Hong Kong based, they took over the Starbucks franchise here with local thai partner F&N ~ three years ago.

 

I assume they'll have some thai-centric burger option like they do in Korea for example. Hopefully something tasty and imaginative?

 

 

 

[Jotnar]

30 minutes ago, mtls2005 said:

Canadian franchise had a brief go I think?

if reference to tim hortons, they are still operating, for now.

[hotchilli]

36 minutes ago, mtls2005 said:

I assume they'll have some thai-centric burger option like they do in Korea for example. Hopefully something tasty and imaginative?

A burger tasty and imaginative..?

Fast food slop... can you imagine what the burgers are made of in Thailand.

[KannikaP]

1 hour ago, Jotnar said:

possibly a healthier burger, and supposedly cooked medium, and priced same as BK.

 

that will depend where they source their meat, as no hormone or no antibodies beef isn't going to be easy to find here.   cooked medium, probably won't go over well, for those not knowing, so first order may be a turn off, if not specified med-well or well done.

 

If serving alcohol, would be a draw.  just having root beer works, unless the try to charge 50 baht for a can of A&W.

In what currency are these prices please?

[Tony125]

Higher Thai obesity rates coming , burgers washed down with not sweet sodas but shakes = ( much more calories) Don't think I have ever had a cheese burger with a milk shake.

[spidermike007]

2 hours ago, Jotnar said:

possibly a healthier burger, and supposedly cooked medium, and priced same as BK.

 

that will depend where they source their meat, as no hormone or no antibodies beef isn't going to be easy to find here.   cooked medium, probably won't go over well, for those not knowing, so first order may be a turn off, if not specified med-well or well done.

 

If serving alcohol, would be a draw.  just having root beer works, unless the try to charge 50 baht for a can of A&W.

Key lime pie would sure be a novelty here. And the chicken dogs would be too. Wonder if they are nitrate filled, or of the healthier variety? 

[Jotnar]

3 hours ago, KannikaP said:

In what currency are these prices please?

Since menu of Miami branch, either USD or CUP

[KannikaP]

8 minutes ago, Jotnar said:

Since menu of Miami branch, either USD or CUP

Looks like Col on the photo. What is a CUP please? (I know it's something to drink tea out of! )

[Jotnar]

8 minutes ago, KannikaP said:

Looks like Col on the photo. What is a CUP please? (I know it's something to drink tea out of! )

Cuban Pesos

 

[Jingthing]

5 hours ago, mtls2005 said:

You are of course free to choose where you eat.

 

I've eaten at Shake Shack once; I thought it was EXCELLENT. I'm more of a Five Guys guy.

 

 

Foreign Burger franchises seem to come an go here, I honestly can't remember them all.

 

Carl's Jr and A&W pulled out of thailand recently, obviously impacted by COVID. Some Canadian franchise had a brief go I think? Big Boy is hanging on. 

 

 

While Hong Kong based, they took over the Starbucks franchise here with local thai partner F&N ~ three years ago.

 

I assume they'll have some thai-centric burger option like they do in Korea for example. Hopefully something tasty and imaginative?

 

 

 

Just what I was thinking before I read your post. I'd prefer FIVE GUYS but I haven't eaten at the Shack and it sounds pretty good. As things stand, living in Pattaya, I don't really eat burgers. Won't go to the McDs or BK and don't really trust the "premium" local places. But I would try Shack although I see for now Bangkok only. 

[Burma Bill]

11 hours ago, webfact said:

the burger-and-shake locations

The accepted view is that Thailand ranks second in Asia in terms of overall population obesity, topped only by Malaysia, with adults in Thailand also battling the bulge.

 

https://www.bumrungrad.com/en/health-blog/october-2019/child-obesity-becoming-a-growing-problem

[Jingthing]

32 minutes ago, KannikaP said:

Looks like Col on the photo. What is a CUP please? (I know it's something to drink tea out of! )

The number on the right is CALORIES. 

[Jingthing]

4 hours ago, KannikaP said:

In what currency are these prices please?

Yankee dollars

[Jotnar]

If click on the posted menu 2 or 3 times, depending where reading from, and it enlarges, so $, Miami, Cal are easily read:

[ThailandRyan]

5 hours ago, mtls2005 said:

You are of course free to choose where you eat.

 

I've eaten at Shake Shack once; I thought it was EXCELLENT. I'm more of a Five Guys guy.

 

 

Foreign Burger franchises seem to come an go here, I honestly can't remember them all.

 

Carl's Jr and A&W pulled out of thailand recently, obviously impacted by COVID. Some Canadian franchise had a brief go I think? Big Boy is hanging on. 

 

 

While Hong Kong based, they took over the Starbucks franchise here with local thai partner F&N ~ three years ago.

 

I assume they'll have some thai-centric burger option like they do in Korea for example. Hopefully something tasty and imaginative?

 

 

 

Five Guys is good. I eat there when I visit my kids up in Portland, Oregon. But I do like In-N-Out also.

[Jingthing]

1 minute ago, ThailandRyan said:

Five Guys is good. I eat there when I visit my kids up in Portland, Oregon. But I do like In-N-Out also.

In-N-Out seems rather a cult. Secret ordering language. You can keep it!

[MrJ2U]

Hope to they have better luck than A&W which has had to close up Thier operations in Thailand.

 

Hope so.  Nice to have variety for people. 

 

You get tired of sinewy chicken and leathery steaks.

[mtls2005]

7 hours ago, Jotnar said:

if reference to tim hortons

No, not donuts, we're talking about burger franchises.

 

 

[Jingthing]

Chains I want to see here in addition to Five Guys Burgers:

 

Popeye's Louisiana Fried Chicken

 

Qdoba Burritos

 

El Pollo Loco Mexican Grilled Chicken

[Pattaya Spotter]

I'll stick with baangrown Prime Burger, with outlets where I live in Phuket and Pattaya.  Great selection of slam style burgers, selection of fries (potato, sweet potato, and curly), and great shakes. 

[PoodThaiMaiDai]

4 hours ago, Jingthing said:

In-N-Out seems rather a cult. Secret ordering language. You can keep it!

Oh ya, "Double Double" is such a cult language.  555

 

They are actually a Christian company.  Their drink cups and french fry trays have a bible verse under them.

[ThailandRyan]

1 minute ago, PoodThaiMaiDai said:

Oh ya, "Double Double" is such a cult language.  555

 

They are actually a Christian company.  Their drink cups and french fry trays have a bible verse under them.

Your thinking of ChicFilA 

[PoodThaiMaiDai]

Just now, ThailandRyan said:

Your thinking of ChicFilA 

No, see the edit.

[ThailandRyan]

1 minute ago, PoodThaiMaiDai said:

No, see the edit.

Did not think you would fall for it....Chic FilA is closed on Sundays so their employees can go to church.