by Krajangwit Johjit

    

BANGKOK (NNT) - Thailand’s beauty industry this year has been anticipated to grow by nearly 4 percent, driven by hygiene products and the skincare category, especially children’s products and men’s grooming products fueled by the popularity of Korean television series.

 

Kesmanee Lertkitcha, chairman of the health and beauty cluster of the Federation of Thai Industries (FTI), expressed optimism that the industry will maintain its growth momentum in 2022 after recovering to a 3 percent growth rate and generating 320 billion baht in sales in 2021.

 

Kesmanee attributed 2021’s growth largely to the successful adjustment of business strategies by Thai manufacturers, who shifted to promote hygiene products that were in high demand during the pandemic and those aimed at addressing issues related to rising air pollution.

 

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In 2019, Thailand’s beauty industry expanded by 6.5%, outpacing the average growth of the global beauty market, which was 5.5%. Due to the onset of the Covid-19 pandemic, the market experienced its first 0.94 percent decline in 2020.

 

Last year, skincare products accounted for the majority (39 percent) of the market’s total value of 320 billion baht, followed by haircare (15 percent), hygiene (12 percent), oral cosmetics (12 percent), make-up (11 percent), men’s grooming (7 percent), and fragrances (4 percent).

 

ASEAN is the most important market for Thai exporters of beauty products, accounting for 43 percent of total exports, followed by South Korea (36 percent), Japan (16.3 percent), and China (7.7 percent), with the remainder going to other markets.

 

According to the FTI, Thailand has the largest cosmetics industry in Southeast Asia and serves as a gateway to the ASEAN market. The country is also recognized as the center of the beauty industry in the region.

 

 

-- © Copyright NNT 2022-05-13

 

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Guess with that announcement all the stores will be selling out of "skin whitening" products and other such chemicals

27 minutes ago, Excel said:

Guess with that announcement all the stores will be selling out of "skin whitening" products and other such chemicals

Indeed. Having to watch Thai commercials all the time on Youtube and other apps, I am now convinced that the pillars of the Thai economy are:

 

1. Skin-whitening products

(perhaps 50%),

2. Shoppee

(possibly 35%), and

3. Bolt (15%).

Perhaps Khun Kesmanee might want to consider hiring Amber Heard as an international spokesperson for Thai cosmetics. I hear she's quite skilled at using makeup.

 

Besides... the way it looks right now she will soon be out of job, as she won't be getting any more movie roles; AND she'll be desperately needing the money to pay off the 50 million $ that she's being sued for by her ex-husband.

 

Furthermore, with AH's expert help, Thailand conceivably could become the world's manufacturing hub of the mysterious "Amica" cream. 

 

This is the opportunity of a lifetime, Thailand. Seize it! 

5 minutes ago, Misterwhisper said:

Perhaps Khun Kesmanee might want to consider hiring Amber Heard as an international spokesperson for Thai cosmetics. I hear she's quite skilled at using makeup.

 

Besides... the way it looks right now she will soon be out of job, as she won't be getting any more movie roles; AND she'll be desperately needing the money to pay off the 50 million $ that she's being sued for by her ex-husband.

 

Furthermore, with AH's expert help, Thailand conceivably could become the world's manufacturing hub of the mysterious "Amica" cream. 

 

This the opportunity of a lifetime, Thailand. Seize it! 

Well at least if Amber Heard was hired she could offer to take a dump to improve their advertising viewing figures ????

44 minutes ago, webfact said:

skincare category, especially children’s products

Skincare products for children?

1 hour ago, Excel said:

Well at least if Amber Heard was hired she could offer to take a dump to improve their advertising viewing figures ????

The precarious question is: on whose side of the bed?

Obsessive vanity = Thainess.