Carabao-Red Sun hops into the ring to challenge Thai beer titans Singha and Chang

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The beer market in Thailand has been invigorated by the introduction of a new player, Carabao-Red Sun, which aims to challenge renowned beer brands, Singha and Chang.

 

The new entrant comes from the Carabao Group, led by Sathien Setthasit, and has already been launched across Thailand via Modern Trade stores. This new contender to the 2.6 hundred billion baht beer market is set to bring a fresh experience for beer lovers as the year ends.

 

Carabao-Red Sun has introduced five beer flavours to the market. These include Lager Beer, a German-style beer made from 100% malt; Dunkel Beer, a German-style dark beer made from roasted malt; Weizen Beer, a genuine Bavarian-style beer with a fruity aroma; Rose Beer, a genuine Bavarian-style beer mixed with raspberry; and IPA Beer, an ale with the taste and aroma of hops.

 

It will be interesting to see how much pressure the newcomer can put on market leaders Singha and Chang, having only been available for a few days through over 700 distributors nationwide. The beer is available in CJ More stores, standard discount stores, and retail outlets under the Carabao Group, Big C, and Lotus.

According to retail and wholesale sources, Carabao will start delivering the new beer after yesterday. The retail price is expected to be slightly higher than its competitors.

 

by Nattapong Westwood

Photo courtesy of kaohoon international

 

Full story: The Thaiger 2023-11-09

 

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[lordgrinz]

Singha and Chang both taste horrible, I've come to the conclusion that Thai's drink to get drunk, not because they like the taste of beer.

[Pouatchee]

its popularity will depend on mostly 1 thing... the price.

thais dont have the finesse, nor the palate to distinguish and enjoy a good beer

Edited November 9, 2023 by Pouatchee

[V8M8]

Not a great marketing stratergy, as they mention coming in at a higher price than the established breweries

Some interesting sounding brews there which I will give a try when they arrive in our neck of the woods. And as they say "will be delivered after yesterday" so that should be soon lol. 

They won't have to taste too good to be better than Singha or Chang!

[ChaiyaTH]

49 minutes ago, lordgrinz said:

Singha and Chang both taste horrible, I've come to the conclusion that Thai's drink to get drunk, not because they like the taste of beer.

Wow sherlock homes here, imagine people drink alcohol to get drunk...

[Gottfrid]

10 minutes ago, ChaiyaTH said:

Wow sherlock homes here, imagine people drink alcohol to get drunk...

What do you mean with that? Some people drink beer for their food, or just 1 or 2 bottles just because they like the taste. Others drink just to get drunk. I assume you did not understand the post you were quoting. Same goes for wine, where even more people use it as a social drink or as an addition to good food.

[lordgrinz]

18 minutes ago, ChaiyaTH said:

Wow sherlock homes here, imagine people drink alcohol to get drunk...

Hey Watson, do you eat food to get fat? If you can't drink alcohol without getting drunk, you might wish to visit your local AA.

[scubascuba3]

55 minutes ago, V8M8 said:

Not a great marketing stratergy, as they mention coming in at a higher price than the established breweries

Depends maybe higher price due to higher alcohol content, if so I'm in favour of that, too many at or below 5% now 

[Lite Beer]

4 minutes ago, scubascuba3 said:

Depends maybe higher price due to higher alcohol content, if so I'm in favour of that, too many at or below 5% now 

Bought a bottle of the lager today.

4.9.

[scubascuba3]

2 minutes ago, Lite Beer said:

Bought a bottle of the lager today.

4.9.

All the same?

[lordgrinz]

9 minutes ago, scubascuba3 said:

Depends maybe higher price due to higher alcohol content, if so I'm in favour of that, too many at or below 5% now 

 

Went back to the states last year, visited a local brewery (Treehouse Brewery), I would die for one of their Milk Stouts (Eternity) right now.....11.8% and the taste of Heaven!

[LoudHailer]

Chang is Carlsberg by a different name. Delicious. In their former joint venture, Carlsberg took the venture while the partner took the joint. Goodbye Carlsberg, hello Chang. 🥹

[bamnutsak]

You've got to love how some seem to get around the ban on marketing beer on social media.

 

 

While others, yea you, over there, the MovrForward MP, yea I'm talking about you, seem to be prosecuted.

 

Odd justice system.

 

 

[Bangkok Barry]

17 minutes ago, scubascuba3 said:

Depends maybe higher price due to higher alcohol content, if so I'm in favour of that, too many at or below 5% now 

 

Tapper is half decent at 6.5.

[freeworld]

1 hour ago, lordgrinz said:

Singha and Chang both taste horrible, I've come to the conclusion that Thai's drink to get drunk, not because they like the taste of beer.

Many people have different palates and many like the taste of Chang and Singha.

 

Its quite a general statement that Thais drink to get drunk and I would say that is false.

[Bangkok Barry]

13 minutes ago, Lite Beer said:

Bought a bottle of the lager today.

4.9.

 

Price? 

[lordgrinz]

1 minute ago, freeworld said:

Many people have different palates and many like the taste of Chang and Singha.

 

Its quite a general statement that Thais drink to get drunk and I would say that is false.

 

I would put them in the same category as Budweiser, swill.

[Bangkok Barry]

2 minutes ago, bamnutsak said:

You've got to love how some seem to get around the ban on marketing beer on social media.

 

 

While others, yea you, over there, the MovrForward MP, yea I'm talking about you, seem to be prosecuted.

 

Odd justice system.

 

 

 

The recent (and current?) ads for Chang Cold Brew on BTS stations and on huge billboards a good example. They don't promote the beer, but the mugs you can drink it from as a 'club' member.

[Lite Beer]

11 minutes ago, Bangkok Barry said:

 

Price? 

Left the bin in the car but was around 60 Baht for 620ml bottle in Big C

EDIT Just looked and it was 50 Baht. Not building my hopes up.

Edited November 9, 2023 by Lite Beer

[Bangkok Barry]

3 minutes ago, brianthainess said:

So still bloody fussy Larger I was hoping for an ale/beer. 

 

I guess you only read the headline, Read on and.....
Carabao-Red Sun has introduced five beer flavours to the market. These include Lager Beer, a German-style beer made from 100% malt; Dunkel Beer, a German-style dark beer made from roasted malt; Weizen Beer, a genuine Bavarian-style beer with a fruity aroma; Rose Beer, a genuine Bavarian-style beer mixed with raspberry; and IPA Beer, an ale with the taste and aroma of hops.

[Bangkok Barry]

1 minute ago, Lite Beer said:

Left the bin in the car but was around 60 Baht for 620ml bottle in Big C

 

Decent.

[brianthainess]

So is all going to be fizzy Larger no Ales? How disappointing  😭🙄

[scubascuba3]

10 minutes ago, Bangkok Barry said:

 

Tapper is half decent at 6.5.

Yes I have a case of Tapper in the fridge, I like feeling fuzzy after 1

[Ralf001]

53 minutes ago, Gottfrid said:

What do you mean with that? Some people drink beer for their food, or just 1 or 2 bottles just because they like the taste. Others drink just to get drunk. I assume you did not understand the post you were quoting. Same goes for wine, where even more people use it as a social drink or as an addition to good food.

 

I drink to get hammered... what ever is cheapest.

[brianthainess]

2 minutes ago, Bangkok Barry said:

 

I guess you only read the headline, Read on and.....
Carabao-Red Sun has introduced five beer flavours to the market. These include Lager Beer, a German-style beer made from 100% malt; Dunkel Beer, a German-style dark beer made from roasted malt; Weizen Beer, a genuine Bavarian-style beer with a fruity aroma; Rose Beer, a genuine Bavarian-style beer mixed with raspberry; and IPA Beer, an ale with the taste and aroma of hops.

Well lets wait and see how fizzy it is and taste. 

[marin]

1 hour ago, Pouatchee said:

thais dont have the finesse, nor the palate to distinguish and enjoy a good beer

I really hate blanket statements like this. "All Thai's", BS, some of the Thai people you have met have this problem not all. Most I know realize the beer here is crap and actively promote opening up the beer market for better brews. Places like Chit Beer and Tawandang are packed each and every night with Thai's looking for a tasty cold one.  

[Bangkok Barry]

1 minute ago, brianthainess said:

Well lets wait and see how fizzy it is and taste. 

 

Indeed. Weizen is hit and miss here. Snowy is dreadful, Cheers is a pretty good copy of the German stuff. All personal taste, of course.

[Lite Beer]

7 minutes ago, Bangkok Barry said:

 

Decent.

It was actually 50 Baht.

[lordgrinz]

5 minutes ago, Bangkok Barry said:

 

I guess you only read the headline, Read on and.....
Carabao-Red Sun has introduced five beer flavours to the market. These include Lager Beer, a German-style beer made from 100% malt; Dunkel Beer, a German-style dark beer made from roasted malt; Weizen Beer, a genuine Bavarian-style beer with a fruity aroma; Rose Beer, a genuine Bavarian-style beer mixed with raspberry; and IPA Beer, an ale with the taste and aroma of hops.

 

The Dunkel and the Weizen got my attention, but there are pretty good imports already here, though they are expensive (Franziskaner and Weihenstephaner).

[Bangkok Barry]

2 minutes ago, lordgrinz said:

 

The Dunkel and the Weizen got my attention, but there are pretty good imports already here, though they are expensive (Franziskaner and Weihenstephaner).

 

They are good, and I even have the German glasses to drink them from. But they cost 3x as much so I don't buy them that often. Cheers Weizen is a pretty decent alternative.