Government Okays 433M Baht for Tourism Promotion

[snoop1130]

 

The government has given the green light for a 433 million baht fund for the Ministry of Tourism and Sports. This money will be used to promote tourism during the off-peak months through digital campaigns and events. This initiative is being led by the Thailand Tourism Authority (TAT) which hopes to raise revenues from homegrown tourism by 20% to 1.2 trillion baht this year. This move is aimed at making Thailand less reliant on international tourists.

 

Tourism Minister Sermsak Pongpanit has outlined two main plans under the “The Charm of Thai” campaign. These plans aim to promote travel within Thailand's five regions and encourage both locals and international tourists to stay longer.

 

The first plan, which has a budget of 280 million baht, will work with online travel agencies like Agoda and TripAdvisor to offer tour packages in August and September. This is expected to generate 2.8 billion baht in sales and attract 185,000 visitors.

 

The second plan will promote local festivals and events in September, encouraging spending in major and growing cities. Events such as the Chiang Mai Art and Music Festival and the Chon Buri International Music Festival are expected to bring in about 750 million baht.

 

By 2025, TAT is aiming for a 7.5% revenue growth centered on domestic tourism to reduce risks from global uncertainties. Even though the goal of 205 million domestic trips is lower than the previous 220 million, TAT is positive that strategic promotions and partnerships will help achieve higher figures and revenue, reported The Pattaya News.

 

Photo: The Pattaya News

 

-- 2024-08-07

 

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[ronster]

People here are up to their eyeballs in debt and can hardly afford to eat at times nevermind travel around the country on trips !!

Pay them a decent wage and they might be able to travel about .

[hotchilli]

12 hours ago, snoop1130 said:

The government has given the green light for a 433 million baht fund for the Ministry of Tourism and Sports.

Lots of jollies for the chosen profession, must be the best job in Thailand.. I bet Phipat's pissed as he got shunted out to the ministry of labour.

[2baht]

12 hours ago, snoop1130 said:

The government has given the green light for a 433 million baht fund for the Ministry of Tourism and Sports.

I wonder what it will actually cost??? I'm sure a few crumbs will fall under the table! 😉

[watchcat]

11 minutes ago, ronster said:

Pay them a decent wage and they might be able to travel about .

 

What would happen to inflation ?

[JimHuaHin]

And where will most of this Baht 433 million go?  Into the pockets of various officials.

 

After yesterday's termination of the MFP, and the international media attention it has been given, not even Baht 433 billion is going to help Thailand's reputation.

[StayinThailand2much]

Fire those 'why you come so often to Thailand' robots at Arrival in Bangkok, and save all that money, as expats won't be inclined to spend time in other places just to avoid being, possibly, denied...

[john donson]

400+ million baht needed to promote... wooooow amazing thailand

[jcmj]

A little bit late to start it now but good luck. They definitely need it considering it’s already well into the low season and most of the locals can’t afford it. The ones that can are going out of Thailand. Seems like a waste of money to me, but I guess it’s not my pocket getting filled.