Tesla Dominates Thai EV Market with Top Satisfaction Scores

[webfact]

Pictures courtesy of Tesla & EV cars Thailand Facebook

 

Tesla has firmly entrenched itself as the leader of Thailand's burgeoning electric vehicle (EV) market, according to a recent survey by NielsenIQ Thailand, scoring an impressive 890 in consumer satisfaction. This outcome emerged from the Electric Vehicle Ownership Satisfaction (EVOSS) study, which evaluated satisfaction among owners of battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs).

 

Manenatta Jirasevijinda, Senior Director of Automotive Industry Insights for NielsenIQ Thailand and Japan, shed light on the study's evaluation process. The EVOSS study takes into account several critical factors affecting customer satisfaction, such as driving experience, ownership costs, convenience of charging, after-sales service, and the efficacy of in-vehicle technology. Utilising a 1,000-point scale, the study offers insight into the levels of satisfaction experienced by EV owners.

 

Across Thailand, the average satisfaction score for EV ownership has been recorded at 880 points—with home charging convenience scoring the highest at 895 points. This indicates substantial satisfaction with charging accessibility and ease of use, with 84% of surveyed owners primarily charging their vehicles at home. Conversely, ownership costs, encompassing electricity expenses, maintenance fees, and vehicle prices, scored the lowest at 863 points.

 

The study further revealed key factors driving EV purchase decisions: design appeal (61%), driving performance (59%), quality and reliability (58%), and driving range (52%). Notably, a majority of Thai EV owners purchase these vehicles as additional rather than replacement cars, reflecting varied usage needs.

 

 

 

Tesla notably surpassed its competitors through excellence in several key areas: safety and technology (scoring 905), driving enjoyment (899), quality and reliability (894), and driving range (883). These robust scores contributed to Tesla achieving the highest Net Promoter Score (NPS) of 81, signifying strong brand advocacy and consolidating its leading position in the Thai EV market.

 

The significance of maintaining customer confidence was highlighted by Manenatta, who emphasised the need for automakers to manage dissatisfaction and provide transparent information, particularly concerning driving ranges. These findings, initially reported by The Nation, offer valuable insights for automakers to refine their products, enhance after-sales services, and meet the increasing demand for EVs in Thailand.

 

Between October and November last year, NielsenIQ conducted this study with 1,060 BEV/PHEV owners participating through both online surveys and in-person interviews. These comprehensive findings can guide automakers in tapping into Thailand's growing EV market, with Tesla setting the benchmark for satisfaction levels and market leadership, reported The Thaiger.

 

-- 2025-03-21

 

 

[HappyExpat57]

Yeah, I don't put too much faith in any Tesla surveys any more.

 

https://www.carscoops.com/2025/03/german-tesla-survey-halted-after-253000-votes-reportedly-casted-from-just-2-ip-addresses-in-the-us/

[Geoffggi]

I really don't think the photo depicts any Tesla model ...................LOL

[steven100]

3 hours ago, webfact said:

Tesla notably surpassed its competitors through excellence in several key areas

 

of coarse it did .....           what a load of hogwash. 

[steven100]

2 hours ago, HappyExpat57 said:

Yeah, I don't put too much faith in any Tesla surveys any more.

 

https://www.carscoops.com/2025/03/german-tesla-survey-halted-after-253000-votes-reportedly-casted-from-just-2-ip-addresses-in-the-us/

 

who actually believes any survey figures posted on the internet ...      one would have to be very naive or stupid.

[Andrew Dwyer]

Is this another one of Bob’s stories ?

[Bandersnatch]

The main reason given by Tesla owners in most countries for buying a Tesla is the Tesla charging network, which is excellent in Europe and the US, but in Thailand it is very poor.

 

BYD and MG have dealerships and chargers in nearly all provinces but outside BKK, Tesla has hardly any.

 

 

 

[Jim Blue]

That ' s my Roller they took a photo of !!

[JoePai]

Shame they have an arse hole for a boss

[HappyExpat57]

4 minutes ago, JoePai said:

Shame they have an arse hole for a boss

Major shareholders are starting to make noise about changing that.

[BritScot]

1 hour ago, JoePai said:

Shame they have an arse hole for a boss

Strange how treasonous traitors become very anti their once sainted hero just because he decided to put his country first and show/stop the tefft of billions. But, maybe you support millions for hamster cadge fighting in the amazon jungle!!!

[JBChiangRai]

Somebody said Musk is a Nazi, I said impossible, the Nazi's made excellent cars.

[HappyExpat57]

39 minutes ago, BritScot said:

Strange how treasonous traitors become very anti their once sainted hero just because he decided to put his country first and show/stop the tefft of billions. But, maybe you support millions for hamster cadge fighting in the amazon jungle!!!

NOBODY - and I mean NOBODY - ever claimed that waste such as  "hamster cage fighting" shouldn't be cut. But these Doge Goons are openly going after too many programs that are hurting innocent people, destroying US families, and having people die around the globe.

 

If you are so blind to this then it's a real waste trying to explain it any further. You're obviously saturated with the faux Kool-Aid.

[HappyExpat57]

6 minutes ago, JBChiangRai said:

Somebody said Musk is a Nazi, I said impossible, the Nazi's made excellent cars.

Frightening how history repeats itself.

 

[HappyExpat57]

And, I mean COME ON NOW!!!  HOW can this be acceptable?

 

How can ANYONE thinks this isn't a conflict of interest?

 

 

[JBChiangRai]

8 minutes ago, HappyExpat57 said:

Frightening how history repeats itself.

 

 

Indeed Czechoslovakia - Chamberlain

Ukraine - Trump

 

We know what happened next in 1939....

 

TeSSla 0 to 1939 in 3 seconds 

 

Trump: We have to sort Canada out, they need to mine smaller

Musk: Mine Fewer

Trump: Don't call me that yet. 

[HappyExpat57]

11 minutes ago, JBChiangRai said:

 

Indeed Czechoslovakia - Chamberlain

Ukraine - Trump

 

We know what happened next in 1939....

 

TeSSla 0 to 1939 in 3 seconds 

 

Trump: We have to sort Canada out, they need to mine smaller

Musk: Mine Fewer

Trump: Don't call me that yet. 

Only reason I didn't plug in the "sad" emoji is cuz that very last part actually made me LOL.

[Hardcastle P]

3 hours ago, Bandersnatch said:

The main reason given by Tesla owners in most countries for buying a Tesla is the Tesla charging network, which is excellent in Europe and the US, but in Thailand it is very poor.

 

BYD and MG have dealerships and chargers in nearly all provinces but outside BKK, Tesla has hardly any.

 

 

 

He who pays the piper calls the tune as the say

[hotsun]

Nice to see western politics not making its way to thailand

[Rimmer]

1 hour ago, HappyExpat57 said:

Frightening how history repeats itself.

 

 

That is Ferdinand Porsche I think,   he was  behind the Volkswagen peoples car.

[riclag]

1 hour ago, hotsun said:

Nice to see western politics not making its way to thailand

The hate  will pass , when all the dust settles! It has in the past!

[spidermike007]

The entire world needs to just say no to Tesla and anything with Musks name associated with it. He is an obnoxious creep and a dangerous man. 

[Muhendis]

On 3/21/2025 at 8:29 AM, BritScot said:

he decided to put his country first and show/stop the tefft of billions.

 

And there you have it.

 

That's another way of saying he took his eye off the ball or, if you want it simplified, he didn't take into account the probable response of his customers.

 

Not a good company CEO.

 

What is "tefft"?

[parallelman]

Aound half of the comments are political / E. Musk (started by JoePai), when the OP is about EV / Tesla popularity in Thailand. Surely, in Thailand people buy their EV's for the characteristics / performance of a EV and services provided? The comments read like overspill from the USA

[newbee2022]

Is this article sponsored by Donald Trump😳

[dinsdale]

Amazing. An article about Tesla but pic is the RR Spectre. Unbelievably lazy. 

[hotandsticky]

21 minutes ago, spidermike007 said:

The entire world needs to just say no to Tesla and anything with Musks name associated with it. He is an obnoxious creep and a dangerous man. 

 

 

Your message has not reached Hong Kong, it seemed like 1 in 4 cars were Tesla.

[Chongalulu]

14 minutes ago, Muhendis said:

What is "tefft"

An Irish didicoy...

[bendejo]

22 minutes ago, parallelman said:

[ . . .] Surely, in Thailand people buy their EV's for the characteristics / performance of a EV and services provided?  [ . . .]

I disagree, I think the vanity of owning such a fancy, expensive car is a big factor in Thailand.

 

[portisaacozzy]

43 minutes ago, Chongalulu said:

An Irish didicoy...

correct and an irish didicoy is an irish tefft, the female vweasion is an irish ttfn.