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Blackpink's Lisa to the Rescue: Thai Farmers Eye K-Pop Star for Fruit Boost


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Picture courtesy of Wikipedia

 

In a bid to tackle mounting challenges, Thai fruit farmers have turned to Thailand's Prime Minister Paetongtarn Shinawatra with an innovative proposal: recruit K-pop phenomenon Lalisa "Lisa" Manobal to boost Thailand's fruit exports worldwide.

 

During her weekend visit to Chanthaburi, Ms Paetongtarn engaged with regional fruit growers and entrepreneurs who detailed their plight, citing escalating production costs, shipment delays, and labour shortages as chief concerns.

 

Farmers believe that Lisa's global appeal could significantly elevate Thai fruit exports, particularly beyond the Chinese market. The ambitious strategy aims to elevate the fruit export target to 500 billion baht annually, a notable jump from the current range of 200–300 billion baht.

 

Among other pressing issues, the farmers placed special emphasis on hastening customs clearances at borders, where delays can last up to 12 days. Concerns over premature durian harvesting, impacting both quality and weight, were also discussed, prompting calls for clearer regulatory frameworks.

 

Labour shortages further aggravate the situation, prompting suggestions to extend migrant work permits and increase mobility between provinces. Furthermore, a proposal for a 100-million-baht compensation fund was brought forward to aid durian farmers and locals affected by wild elephant incursions.

 

Prime Minister Paetongtarn assured the farming community of the government's proactive measures. Collaborative efforts with businesses are underway to mitigate surplus produce and reduce wastage. She also highlighted her commitment to expediting export procedures and directed the Ministry of Labour to address workforce deficits in agriculture.

 

Emphasising the need for research and development, Ms Paetongtarn underscored the imperative to enhance product quality and retain competitiveness alongside neighbouring countries. The cabinet is focused on advancing R&D within key export sectors to bolster long-term growth.

 

Concluding her visit, Ms Paetongtarn participated in multiple initiatives, including overseeing a livestream durian sale by the Young Smart Farmer group and engaging in community activities directed at improving agricultural practices.

 

image.png  Adapted by ASEAN Now from Bangkok Post 2025-05-19

 

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Posted

we all created this world.  we all go and watch movies, listen to music, get excited over entertainment.  99.999% kids would rather learn how to be a brain surgeon from Lisa than a real doctor.  We created this.  We did this.  She has zillions and we complain online.  The world won't listen to us.  It's too late.

 

I just liked her last 'gram post...OMG, if she sees it my life is complete!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

 

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Posted

I bet some kind of nice photo shoot or dance video of the trio prawit, prayut and taksin would be much more attention grabbing to drive durian sales and price up. 

 

Add Anutin hitting the beat with a gong would be a bonus. 

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