Community BYD Powers Thai Football with Landmark Sponsorship

[Georgealbert]

 

Picture courtesy of Workpoint.

 

Electric vehicle giant BYD Rêver has officially announced its sponsorship of the Thailand national football team and all levels of the Thai League, marking a bold new chapter for both Thai football and the promotion of clean energy in sport.

 

In a high-profile press conference held at CentralWorld, BYD unveiled its campaign, “BYD Charges Thai Football”, positioning itself not just as a corporate partner, but as a driving force behind the development of the sport and its connection to sustainable energy.

 

The event was attended by prominent figures including Yu Bin Ke, General Manager of BYD (Thailand) Co., Ltd.; Prathanwong Phornprapha, CEO of Rêver Group; Madam Pang Nualphan Lamsam, President of the Football Association of Thailand; as well as Thai League officials and players from Thai League 1, 2, and 3 who added colour and excitement to the launch.

 

Yu Bin Ke expressed BYD’s commitment to contributing positively to Thailand beyond clean mobility:

 

“This partnership is more than a business decision. It is a pledge to energise Thai football and create meaningful experiences for fans across the nation.”

 

Rêver Group CEO Prathanwong Phornprapha echoed this vision, describing the collaboration as part of the company’s broader mission of promoting sustainability across all aspects of Thai society, not just in environmental terms, but also in social and sporting dimensions.

 

Madam Pang highlighted the significance of BYD’s involvement:

 

“This is a historic moment. BYD is the first brand to sponsor all tiers of Thai League football. Their support will elevate the quality and intensity of the 2025/26 season and help bring Thai football to the next level.”

 

In a unique move, BYD has rebranded the Thai professional leagues with names inspired by its best-selling EV models:

 

• Thai League 1 becomes “BYD SEALION 6 League One” – named after the high-performance AWD electric SUV, reflecting the power and precision of top-tier football.

 

• Thai League 2 is now “BYD SEAL 5 League Two” – symbolising balance and ambition, like BYD’s sporty and efficient electric sedan.

 

• Thai League 3 takes the name “BYD DOLPHIN League Three” – reflecting agility, community spirit, and clean energy, aligning with the grassroots nature of the league.

 

This branding approach aims to link modern EV innovation with the energy and evolution of Thai football.

 

BYD’s sponsorship goes beyond traditional branding. Under the slogan “More than a sponsor, a new energy for every match”, the campaign will include a range of fan engagement and social impact initiatives:

 

• Energising the Crowd: BYD will launch interactive matchday and online activities to boost fan experience and bring excitement to every game.

 

• Empowering Players: Campaigns will promote athlete lifestyles, connect fans with national players, and inspire youth through exclusive meet-and-greet opportunities.

 

• Giving Back to Communities: BYD will also provide sports equipment and scholarships to underprivileged children across Thailand throughout the season.

 

The “BYD Charges Thai Football” campaign is positioned as the beginning of a New Energy, New Era for the sport in Thailand. With BYD’s support spanning national teams, professional clubs and grassroots communities, the partnership promises to elevate the footballing landscape while promoting a cleaner, smarter future.

 

Fans are invited to follow the campaign and upcoming events throughout the season via Facebook on:

 

• BYD Thailand

• Chang Suek – Thailand National Football Team

• Thai League 1 / 2 / 3 Official Pages

 

BYD’s bold step into Thai football marks a fusion of sport, technology and sustainability, powering passion, progress, and a new generation of play.

 

  Adapted by Asean Now from Workpoint 2025-07-20