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Global Stage for Thai Curry Rice at 2025 Bangkok Event

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The Tourism Authority of Thailand (TAT), alongside the Thai Restaurant Association and various partners, has announced the "Khao Gaeng Thai Curry Rice Championship 2025" to spotlight Thailand's finest curry rice chefs. This initiative aims to elevate Thai curry rice on the global culinary stage and increase international awareness of Thailand's diverse food culture. Scheduled from October 17 to 19, 2025, the event will be held at the Phenix Building in Pratunam.

 

This initiative by TAT, led by Governor Thapanee Kiatphaibool, seeks to position Khao Gaeng alongside dishes like Malaysia's Nasi Lemak and Singapore's Laksa and Hainanese chicken rice. Khao Gaeng is a staple in Thai restaurants globally, known for its accessibility and affordability, and it offers tourists a flavorful taste of Thailand. Many Khao Gaeng establishments in Thailand also feature in the Michelin Guide, enhancing its international reputation.

 

Thaniwan Kulmongkol, President of the Thai Restaurant Association, highlighted the competition’s potential to boost Khao Gaeng’s profile worldwide. The championship will promote it as a symbol of Thai culinary pride. The event will feature five dishes: Khai Phalo, Gaeng Kha Kai, Gaeng Khiao Wan Kai, Panang Neua, and Pad Nam Prik Pla Too, with 30 restaurants expected to participate.

 

Phenix, a notable food hub, will support the event, encouraging participants to use social media hashtags to raise awareness. Grab Thailand’s Managing Director, Chantsuda Thananitayaudom, expressed excitement about promoting Khao Gaeng as a "soft power" in the global market. LINE MAN Wongnai and Robinhood are also partnering, offering services like LINE Pay QR Boxes, training sessions, and food presentation enhancements.

 

Key Takeaways

  • TAT launches Khao Gaeng Thai Curry Rice Championship 2025.
  • The event promotes Thai curry rice on a global scale.
  • Partnerships with Grab and LINE MAN Wongnai enhance event support.

 

Related Stories:

Thai Airways Elevates Flights with Iconic Thai Cuisine

Thaifex-Anuga Asia Highlights Thai Cuisine ’s Global Outreach

 

image.png  Adapted by ASEAN Now from The Nation 2025-09-19

 

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