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‘The Magical Stars’ Disney campaign launches nationwide

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‘The Magical Stars’ Disney-themed Fairytale Campaign Launches Across Thailand

From 14 November 2025 to 11 January 2026, the Central Pattana plc shopping-centre group is rolling out “The Magical Stars” campaign — a Disney-themed immersive experience across its malls nationwide, in partnership with The Walt Disney Company and the Tourism Authority of Thailand. Installations include four fantasy kingdoms, a giant Christmas tree, three-metre-tall Mickey and Minnie Mouse in Thai silk outfits, and interactive zones spanning Toy Story, Zootopia, Frozen, and more. The campaign also incorporates Thai culture via the “Magical Thai Pride” installations in nine locations, honouring the Queen Mother’s legacy of elevating Thai handicrafts. The initiative is designed to attract families and international visitors, leveraging shopping centres to support tourism and stimulate year-end spending.

 

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