Marketing

-A commercial employee of Coca Cola returns from the Middle East.

He has been there to promote the Coca Cola brand..

His boss asks him: "Why did you fail to put Coca Cola on the map with the Arabs"

The man replies: "When I was sent the Middle East, I had a lot of confidence that

Coca Cola would do well. The problem is that I do not speak Arabic.

So I launched the publicity through three images:

- The first represents a man, stretched out on the hot desert sand, completely weakened and exhausted ...

- The second shows a man who drinks Coca Cola ...

- The third shows our man completely refreshed and refreshed after drinking our Coca Cola.

These billboards were in all major cities across. "

" That would have been a good campaign in the long run?" Said his boss.

" Big Problem " Replies the commercial manager .....

"Little did I know, that Arabs read from right to left".