Starbucks opens its biggest Thai store

[rooster59]

Starbucks opens its biggest Thai store

By THE NATION

 

Murray Darling, managing director of Starbucks Coffee Thailand

 

STARBUCKS Coffee (Thailand) yesterday opened its largest store in Thailand, with the outlet in Siam Square becoming its flagship property in the country.

 

The company said the new coffee shop “will continue the Starbucks philosophy to create, delight and elevate the coffee experience for all its customers”.

 

 The store opening coincides with Starbucks’ 20 year anniversary in Thailand. “And what a perfect time to celebrate with a brand new flagship store which is set to offer quality beverages and food offering, with a particular focus on teenagers who are looking for something extraordinary,” said Murray Darling, managing director of Starbucks Coffee Thailand said.

 

“Our new store, located at Siam Square in the heart of the city, is a point where a wide and diverse group of people are meeting. We believe that the Starbucks flagship store is in a prime location to offer our experiences to this wide and diverse audience. 

 

“Customers have the opportunity to meet friends, study, catch up on work, or grab a coffee and a bite to eat on the go – from teenage groups who love fun stuff and tourist customers from around the world.

 

“Starbucks as a leader in coffee culture in Thailand is now delivering the Starbucks experience, by providing the best quality coffee, seasonal drinks and our exclusive menu items which will be served at Siam Square One store. We believe it will answer the needs of all our customers.”

The three-floor flagship store at Siam Square One is Starbucks’ 321st store nationwide and covers 430 square metres. 

 

The company said the design at Siam Square One is inspired by “the rich, fluid texture of coffee as it comes to life upon brewing, combining the modern and contemporary” known as Starbucks ReserveTM . The material palette includes warm wood tones, rich natural textures and organic scriptural forms, with copper design accents to evoke luxurious touch.

 

 The entrance on the first floor of Starbucks Siam Square One will connect to the BTS skytrain (Siam station). Additionally, the store also features the innovative Victoria Arduiro - Black Eagle VA 388 edition, the latest hybrid espresso machine. The machine offers the highest level of accuracy in temperature, coffee measurement and time setting, to deliver the best premium espresso drinks with consistent quality in every cup. 

 

The second floor features Starbucks Reserve Experience Bar, allowing customers to have Starbucks Experiences and indulge in the finest and rarest coffee beans from every corner of the world, the company said.

 

“With special coffee brewing methods ranging from Pour Over – which produces a delicious, clean cup of coffee that allows subtle notes to shine, Siphon – an intricate and theatrical method that uses vapour pressure and vacuum force to extract coffee flavour resulting in a clean, crisp and smooth coffee, Chemex – a hybrid brewing method of pour over and full immersion that highlights the brighter notes in coffee and yields a clean and sweet cup, and Coffee Press – which retains the flavorful oils of the coffee resulting in a rich and full-bodied cup,” the company said. “{The top floor provides ample seating areas, which all custom furniture created particularly for this store.”

 

In addition, Starbucks has created special menus for the Siam Square One store – which range from unique beverages to special desserts and ice-cream. “All of which are served, with quality in mind to ensure Starbucks customers are delighted by their experiences throughout the visit,” the company said. “This includes an exciting partnership with ‘After you’, the leader of the dessert creativity. 

 

The special menu will include items such as Shibuya Honey Toast, Chocolate Brownie and Vanilla Ice Cream plus unique new items like Berry Crumble Pancake, Banoffee Crumble Pancake and Affogato. Starbucks customers can also expect to be enticed with the breakfast and lunch menu like Open-Faced Smoked Salmon, Open-Faced Caprese (Mozzarella & Tomato) and Open-Faced Tuna Melt.

 

Source: http://www.nationmultimedia.com/detail/Corporate/30334592

 

 

-- © Copyright The Nation 2017-12-23

[wirat69]

1 hour ago, rooster59 said:

The second floor features Starbucks Reserve Experience Bar, allowing customers to have Starbucks Experiences and indulge in the finest and rarest coffee beans from every corner of the world,

Starbucks' coffee is sub-standard.... dishwater at best..... have not been in their for 20 years or more because there is better coffee on sale elsewhere. Coffee I make at home with mail order beans from Bangkok tastes 120% better!!!

[impulse]

40 minutes ago, wirat69 said:

Starbucks' coffee is sub-standard.... dishwater at best..... have not been in their for 20 years or more because there is better coffee on sale elsewhere. Coffee I make at home with mail order beans from Bangkok tastes 120% better!!!

 

Of course, that's subject to personal preference.  I like Starbucks almost as much as I like my favorite- free coffee from the office espresso machine. 

 

But the office machine doesn't give me a place to plop my weary butt and watch the cuties drifting by- in locations that seem carefully selected to maximize the living scenery.  That alone justifies the high price of a Starbucks cuppa.  I'm paying to rent the seat- and they throw in a cuppa for free.

 

[Redvic]

I wouldn’t wash my socks in starbucks coffee. It’s pure ?

[ezzra]

Largest and biggest store, flagship outlet, the king of the hill,

all they sell is bloody coffee and not the best one either,

you'd think they save life there or something....

[theguyfromanotherforum]

1 hour ago, Redvic said:

I wouldn’t wash my socks in starbucks coffee. It’s pure ?

 

I wash my socks in Starbucks coffee 

[Seismic]

2 hours ago, ezzra said:

Largest and biggest store, flagship outlet, the king of the hill,

all they sell is bloody coffee and not the best one either,

you'd think they save life there or something....

Not true, they also sell overpriced sugary confections and stale chocolate........................

[PremiumLane]

Siam Square used to be such a cool place, with lots of different and unique boutique shops etc. Now it is turning into a gentrified craphole, so yeah, Starbucks will fit right in

[1337markus]

Why?

[speedtripler]

39 minutes ago, 1337markus said:

Why?

Go and have a look....

[phantomfiddler]

I just do not get it ! The 2 worst cups of coffee I have ever purchased were at a starbucks, one in a huge office block in Bangkok and the other one in similar location in Chengdu, China. Both cups of "coffee" although very expensive, exhibited no flavour of coffee whatsoever !!! and I am not exaggerating, they tasted like plain dishwater. I was sure that there must be some sort of scam going on, ie, using thee ground coffee over and over while selling the new unopened bags of coffee out of the back door to some fence. Needless to say, I shall never darken the door of any starbucks  again, and the management would do well to investigate the huge number of similare experiences.

[Thaifly88]

8 hours ago, impulse said:

 

Of course, that's subject to personal preference.  I like Starbucks almost as much as I like my favorite- free coffee from the office espresso machine. 

 

But the office machine doesn't give me a place to plop my weary butt and watch the cuties drifting by- in locations that seem carefully selected to maximize the living scenery.  That alone justifies the high price of a Starbucks cuppa.  I'm paying to rent the seat- and they throw in a cuppa for free.

 

That’s exactly the right attitude, an opportunity to use a portion of some of the best real estate in town to watch, relax, read a book, whatever. Sure, the coffee is average st best, but it’s the experience they are selling !

[Bangkok Barry]

I love reading all the comments about how bad Starbucks coffee is. Here's news for you all. Millions of cups are sold all over the world every day, so they are very clearly giving people what they want. That isn't a bad business model, is it, satisfying your customers. Of course it isn't the greatest coffee in the world, but people are happy enough with the product.

[janclaes47]

Just now, Bangkok Barry said:

I love reading all the comments about how bad Starbucks coffee is. Here's news for you all. Millions of cups are sold all over the world every day

 

And that qualifies it for a good coffee?

 

FYI also millions of McD burgers are sold every day.

[Freed1948]

Why anybody would pay so much for crap coffee is beyond me.

I had one cup of starbuks coffee years ago and have never been back.

Overpriced crap!!!

[samsensam]

 

starbucks is sold by it's image and brand certainly not by the quality of its coffee, as anyone who knows even a little about coffee knows.

 

but hey, if you think you know good coffee and think that's what you get in starbucks, go for it, but i assure you you're missing out.

Edited December 23, 2017 by samsensam
clarification

[SpokaneAl]

Starbucks' coffee is sub-standard.... dishwater at best..... have not been in their for 20 years or more because there is better coffee on sale elsewhere. Coffee I make at home with mail order beans from Bangkok tastes 120% better!!!

If you have not been in a Starbucks for over 20 years I would say that your opinion is more than a bit dated and pretty much irrelevant.


Sent from my iPad using Thailand Forum - Thaivisa mobile app

[Bangkok Barry]

54 minutes ago, janclaes47 said:

 

And that qualifies it for a good coffee?

 

FYI also millions of McD burgers are sold every day.

Perhaps you should have quoted me in entirety, where I wrote that the company is giving people what they want. I also said that it wasn't the best coffee.
Same with McD. Giving customers what they want is pretty good business practise. The fact that it might be crap is completely irrelevant.

[Trouble]

7 hours ago, Bangkok Barry said:

Perhaps you should have quoted me in entirety, where I wrote that the company is giving people what they want. I also said that it wasn't the best coffee.
Same with McD. Giving customers what they want is pretty good business practise. The fact that it might be crap is completely irrelevant.

It is just wonderful that we have so many experts on coffee and hamburgers on TV.  Starbucks is an experience like someone said previously.  For me, you could put the five best cups of coffee (as decided by some real expert) in front of me and a Starbucks and by the time I got done with the cream and sugar to my liking I wouldn't be able to tell the difference.  Now I wait for the puns I am bound to receive. 

[xylophone]

Some folks I know like Starbucks coffee, whereas I like the tea!! But it is the experience they also sell, as has been noted........it certainly can't be the food which is sugar laden crap, which goes with the fat laden crap on the savouries.

 

Would be MUCH better with some leaning towards a healthier selection of food.

[SpokaneAl]

Some folks I know like Starbucks coffee, whereas I like the tea!! But it is the experience they also sell, as has been noted........it certainly can't be the food which is sugar laden crap, which goes with the fat laden crap on the savouries.
 
Would be MUCH better with some leaning towards a healthier selection of food.

Like any retail business, they attempt to sell what sells.


Sent from my iPad using Thailand Forum - Thaivisa mobile app

[xylophone]

1 hour ago, SpokaneAl said:

Like any retail business, they attempt to sell what sells.


Sent from my iPad using Thailand Forum - Thaivisa mobile app

Sure, agree on that...........the only problem being that they have a lot of leftover stuff at the days end!! 

[speedtripler]

12 hours ago, SpokaneAl said:

If you have not been in a Starbucks for over 20 years I would say that your opinion is more than a bit dated and pretty much irrelevant.


Sent from my iPad using Thailand Forum - Thaivisa mobile app

The coffee is really garbage and I go in every once in a while if there is no alternative  ... People go there to use their macbooks.... 

I don't think you will find any coffee connoisseurs there lol but to use the WiFi  or have a rest or something its comfortable enough..... 

That should not be confused with "the best coffee" imo

[impulse]

12 hours ago, Bangkok Barry said:

13 hours ago, janclaes47 said:

And that qualifies it for a good coffee?

 

FYI also millions of McD burgers are sold every day.

Perhaps you should have quoted me in entirety, where I wrote that the company is giving people what they want. I also said that it wasn't the best coffee.
Same with McD. Giving customers what they want is pretty good business practise. The fact that it might be crap is completely irrelevant.

 

Anyone who was alive in America back in the '50s and '60s will always have a warm place in their heart for Mickey D's.  Before Ray Croc, once you left your home town, you were at the mercy of others to find a decent meal (or a decent place to stay, or..).  You may get a great meal, or you may get food poisoning.

 

And when America got on its wheels, it was great to know that no matter where you were in the country, the Golden Arches represented a consistent quality at a reasonable price.  It wasn't gourmet, but it wasn't going to send you praying to the porcelain gods, or cost an arm and a leg.  They (and motel chains) started the trend that made a lot of today's tourism possible.  It's easy to forget that now with 1000 wannabe McDonalds chains out there, but they were the innovators.  They made it possible.

 

It's largely the same with Starbucks, though one could argue that they don't sell a necessity like McD's did.  But anywhere in the world (with some exceptions where local management cheats the corporation- and that's a fascinating story), you can get a carefully controlled, uniform coffee experience.  To me, it's worth the extra money and mediocre coffee to know I'm not going to get a cup of swill for cheap. 

 

Besides, I fall into lust at least 2-3 times an hour whenever I park my butt on a Starbucks seat.

 

 

[balo]

Starbucks and McD , the worst chains from the US, but unfortunately Thais love it. They want to have a selfie taken inside so their poor miserable lives looks a lot better to their friends. 

 

[metisdead]

Inflammatory posts have been removed. 

[xylophone]

29 minutes ago, metisdead said:

Inflammatory posts have been removed. 

How on earth can you get inflammatory posts on a thread about Starbucks?

 

Not knocking the mods, but the posters have to be a sandwich short of a picnic, surely!

[VocalNeal]

15 hours ago, janclaes47 said:

And that qualifies it for a good coffee?

No but Tim Horton's does 

 

A someone said you rent a chair/space/wifi and the coffee is free. What sort of coffee would one expect for free.

Edited December 24, 2017 by VocalNeal

[theguyfromanotherforum]

23 hours ago, Thaifly88 said:

That’s exactly the right attitude, an opportunity to use a portion of some of the best real estate in town to watch, relax, read a book, whatever. Sure, the coffee is average st best, but it’s the experience they are selling !

 

If you can get a seat.

[Bangkok Barry]

21 minutes ago, theguyfromanotherforum said:

 

If you can get a seat.

 

Indeed. I always thought that the aim of those who serve food etc is to get people in and out as quickly as possible. More bums on seats = more profit. But Starbucks 'bucks' (sorry) that completely. They encourage people to lounge there all day. I don't understand that.