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TAT Launches New Go Local Campaign

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TAT Launches New Go Local Campaign

by CityNews

 

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CityNews – Tourism Authority Thailand has announced the Amazing Thailand Go Local campaign, aiming to distribute income people interested in tourism on a grassroots level.

 

The announcement was made on January 24th at Thailand Media Briefing during the ASEAN Tourism Forum 2018, Chiang Mai International Exhibition and Convention Centre by Tanes Petsuwan, Deputy Governor for Marketing Communications, Tourism Authority of Thailand.

 

Tanes said that this years strategy will aim to follow the Thailand 4.0 Roadmap and the sufficiency economy philosophy. The project will target the international market, first time and returning visitors, senior citizens, sports enthusiasts, wedding honeymoon and women, under a new communication campaign called Amazing Thailand Open to the new Shades.

 

“Thailand crossed the 35 million visitor arrivals mark in 2017. This means that tourism arrivals exceeded the goal for the year, so we are anticipating tourism earnings from international tourists of 53 billion US dollars (1.81 trillion Baht). It is a truly remarkable achievement that all members of the Thai tourism industry can take pride in. The top five destinations for international visitors are: Bangkok, Phuket, Chon Buri, Krabi, and Surat Thani, respectively.

 

Tourists from other ASEAN countries are collectively Thailand’s largest visitor source market in Asia. Thailand welcomed more than 9 million ASEAN visitors in 2017, with Malaysia being the largest market with total arrivals of 3.35 million arrivals, followed by Lao PDR with 1.61 million and Singapore with 1.02 million.

 

Full Story: http://www.chiangmaicitylife.com/news/tat-launches-new-go-local-campaign/

 
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-- © Copyright Chiang City News 2018-1-26

" Amazing Thailand Open to the new Shades", what does that even mean,?

wonder how much they paid to advertising agencies to think that up.

regards worgeordie

5 hours ago, worgeordie said:

" Amazing Thailand Open to the new Shades", what does that even mean,?

"Amazing Thailand!", all right! :passifier:

shades.jpg

"Amazing Thailand Open to the new Shades"

shades 2.jpg

5 hours ago, worgeordie said:

" Amazing Thailand Open to the new Shades", what does that even mean,?

wonder how much they paid to advertising agencies to think that up.

regards worgeordie

They probably just used Google Translate to translate the original Thai phrase.

15 hours ago, snoop1130 said:

returning visitors, senior citizens,

Few of the returning visitors as they been conned and senior citizens hoping they have alzheimer's as easy to con, tat at its best

15 hours ago, snoop1130 said:

Amazing Thailand Open to the new Shades

 

Yellow and Brown are the new Shades.

 

An alternate name would be "Amazing Shadey Thailand".

by reaching the "unexpected" 35  Million Visitors - ...... it's a clear sign that TAT is only interested in Numbers (QUANTITY) .... and NOT QUALITY!! ..... or actually doing something to Improving Tourist Centre Sites?

 

Amazing Thailand Open to the new Shades

 

did they test this slogan on native speaker focus groups?

 

what does it mean? what are 'new shades'? new shades of what?

 

if you need to explain a slogan doesn't that defeat the objective?

 

 

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