Jump to content

Recommended Posts

Posted

TAT Launches New Go Local Campaign

by CityNews

 

tat-1024x681.jpg

 

CityNews – Tourism Authority Thailand has announced the Amazing Thailand Go Local campaign, aiming to distribute income people interested in tourism on a grassroots level.

 

The announcement was made on January 24th at Thailand Media Briefing during the ASEAN Tourism Forum 2018, Chiang Mai International Exhibition and Convention Centre by Tanes Petsuwan, Deputy Governor for Marketing Communications, Tourism Authority of Thailand.

 

Tanes said that this years strategy will aim to follow the Thailand 4.0 Roadmap and the sufficiency economy philosophy. The project will target the international market, first time and returning visitors, senior citizens, sports enthusiasts, wedding honeymoon and women, under a new communication campaign called Amazing Thailand Open to the new Shades.

 

“Thailand crossed the 35 million visitor arrivals mark in 2017. This means that tourism arrivals exceeded the goal for the year, so we are anticipating tourism earnings from international tourists of 53 billion US dollars (1.81 trillion Baht). It is a truly remarkable achievement that all members of the Thai tourism industry can take pride in. The top five destinations for international visitors are: Bangkok, Phuket, Chon Buri, Krabi, and Surat Thani, respectively.

 

Tourists from other ASEAN countries are collectively Thailand’s largest visitor source market in Asia. Thailand welcomed more than 9 million ASEAN visitors in 2017, with Malaysia being the largest market with total arrivals of 3.35 million arrivals, followed by Lao PDR with 1.61 million and Singapore with 1.02 million.

 

Full Story: http://www.chiangmaicitylife.com/news/tat-launches-new-go-local-campaign/

 
changmainews_logo.jpg
-- © Copyright Chiang City News 2018-1-26
Posted

" Amazing Thailand Open to the new Shades", what does that even mean,?

wonder how much they paid to advertising agencies to think that up.

regards worgeordie

Posted (edited)
5 hours ago, worgeordie said:

" Amazing Thailand Open to the new Shades", what does that even mean,?

"Amazing Thailand!", all right! :passifier:

shades.jpg

"Amazing Thailand Open to the new Shades"

shades 2.jpg

Edited by StayinThailand2much
Posted
5 hours ago, worgeordie said:

" Amazing Thailand Open to the new Shades", what does that even mean,?

wonder how much they paid to advertising agencies to think that up.

regards worgeordie

They probably just used Google Translate to translate the original Thai phrase.

Posted

by reaching the "unexpected" 35  Million Visitors - ...... it's a clear sign that TAT is only interested in Numbers (QUANTITY) .... and NOT QUALITY!! ..... or actually doing something to Improving Tourist Centre Sites?

Posted

 

Amazing Thailand Open to the new Shades

 

did they test this slogan on native speaker focus groups?

 

what does it mean? what are 'new shades'? new shades of what?

 

if you need to explain a slogan doesn't that defeat the objective?

 

 

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Recently Browsing   0 members

    • No registered users viewing this page.


  • Topics

  • Latest posts...

    1. 3

      Thailand Live Sunday 24 November 2024

    2. 0

      Unlucky 25-Year-Old Assaulted, Then Arrested for Possessing Crystal Meth

    3. 0

      Police Bust Illegal Vehicle Trading Network, Seize Over 83 Items Worth 5 Million Baht

    4. 0

      Security Guard Arrested as Administrator of Secret Group with Over 100,000 Spy Camera Files

    5. 0

      Thai-Chinese Collaboration: MOU Signed for Environmentally Friendly Waste-to-Energy Plant

    6. 0

      Sing Buri: Pickup Truck Crash Claims the Lives of Father and Daughter

    7. 3

      Thailand Live Sunday 24 November 2024

    8. 3

      Thailand Live Sunday 24 November 2024

  • Popular in The Pub


×
×
  • Create New...