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Neo Pattaya: Popular resort undergoes rebrand - focus on "High Quality, High Value, High Spending"


rooster59

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Ok am here in lanzarote with a 1/2 doz less wanting to return to LOS expats

This place is spotless, friendly, no loud motorbikes, duel pricing, been classed and ridiculed as a farang and a bottle of wine €2 up in fact its so cheap compared to LOS

only thing missing is the ladies.

we all lived in pattaya for years thailand is done and that was before covid 19 which dosent exsist in thailand

flights will slowly return but prices will hurt som nom na thailand the braindead TAT has to be hopeful but that all it is.

Even looking a real estate here no 10% discount for locals

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7 hours ago, rooster59 said:

Neo Pattaya: Popular resort undergoes rebrand - focus on "High Quality, High Value, High Spending"

 

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Image: Manager

 

Manager reported that Pattaya is now completely rebranding itself for the tourist season and the year ahead in these much changed Covid-19 times.

 

The TAT and City Hall along with tourism businesses have agreed on a completely new approach.

 

Out has gone the old name - Pattaya is no more.

 

Now is the new name : NEO PATTAYA!

 

And it comes with the all important hashtag in Thai (as most of the tourists are expected to be in 2021):

 

#Pattaya mai maa daay ngai or #How on earth can't you come!

 

It looks like it's out with the sleaze and in with wholesome, natural, educational, high quality values, notes Thaivisa.

 

Indeed "High" was the buzzword after Pattaya's mayor, the TAT reps, business leaders and a beauty queen all had their pictures taken in front of a backdrop of "Fat Coco" (a popular beach club in the resort).

 

Neo Pattaya is no longer about seedy bars and nightlife. 

 

Now the focus is on the economy, society, environment and culture. It's not just about the fun either - it's about being safe and clean in these pandemic times. 

 

The main buzzword was "Go High" though this was accompanied by "High Quality" "High Value" "High Spending" and "High Experience".

 

The participants seemed "heady" with all the highs!

 

These lofty ideals would be accomplished with activities like taking yachts to "hidden islands" with sea based enjoyment for all along the lines of picnics, sea flyer, paddle board and floating ocean pools. 

 

And of course Neo Pattaya is a family resort where the kids' needs are paramount so zoos and animal shows were stressed with the excitement of Go Karts and Bungy Jumping.

 

Not to mention the many events that Pattaya has become famous for such as this weekend's music festival and the new year countdown.

 

Targets now seem to be high spending Thais rather than yesteryear's focus on and acceptance of westerners in singlets, notes Thaivisa.

 

And they want more and more FIT tourists - Fully Independent Travellers. 

 

It appears that the drive towards the EEC or Eastern Economic Corridor expansion is heralding the end of the old Pattaya. 
 

Source: Manager

 

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-- © Copyright Thai Visa News 2020-12-12
 

What does the 'high spending' tag mean?

Do guests have to spend a minimum amount, 50,000Baht a day, 500,000Baht a day?

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8 hours ago, rooster59 said:

These lofty ideals would be accomplished with activities like taking yachts to "hidden islands" with sea based enjoyment for all along the lines of picnics, sea flyer, paddle board and floating ocean pools. 

 

And of course Neo Pattaya is a family resort where the kids' needs are paramount so zoos and animal shows were stressed with the excitement of Go Karts and Bungy Jumping.

 Has the distinct "ring" of Chinese tour groups about it

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16 minutes ago, scorecard said:

What does the 'high spending' tag mean?

Do guests have to spend a minimum amount, 50,000Baht a day, 500,000Baht a day?

May I take the liberty to point out that the authorities aim to make pattaya free from sex industry and want to portray it as a clean , family friendly city for chinese , koreans , japanese etc. Those people generally take short holidays and spend good amount of money. 

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10 minutes ago, lovethai123 said:

May I take the liberty to point out that the authorities aim to make pattaya free from sex industry and want to portray it as a clean , family friendly city for chinese , koreans , japanese etc. Those people generally take short holidays and spend good amount of money. 

Why they don't drive all these people to Hua Hin?

Plenty of place here and a nice environment for them

 

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2 hours ago, Surelynot said:

Don't get me wrong......I love Pattaya (and a lot of the people who work there)..... my comment is meant to illustrate the absurdity of it being somewhere that aspires to attract high end tourists.........as a long term (very long term) aim fine.....but if that is the objective you have to have all the plans in place to achieve it....not jump the gun and just stick Neo in front of its name.

 Just come back from Wongamat, Pullman so busy they are parking on the road outside, as soon as the sun went down the beach in front of the Centara was jammed. These are not cheap hotels. All Thais, I was the only farang in sight.

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