‘Legal loopholes’ exposed as Blackpink’s Lisa becomes whiskey brand ambassador

[webfact]

 

By Natcha Patanasophon

 

The whiskey giant, Chivas Regal, announced that Lalisa “Lisa” Manoban, a member of the K-pop group Blackpink, will become its new brand ambassador. This move makes Lisa the very first female face of the brand in Asia. 

 

Chivas Regal made the announcement with an accompanying one minute-long-video of the Thai-born artist’s path to success in a new campaign titled, “I Rise, We rise.”

 

“There were no shortcuts to get where I am,” Lisa says in the campaign video. “But success means nothing, not one thing, unless we share it.”

 

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Full story: https://www.thaienquirer.com/38641/legal-loopholes-exposed-as-blackpinks-lisa-becomes-whiskey-brand-ambassador/

 

-- © Copyright Thai Enquirer 2022-03-17

 

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[alyx]

 

I would not call that a loophole as this publicity was made in a foreign country. hence has nothing to do with Thailand. 

A loophole is a technicality that allows a person or business to avoid the scope of a law or restriction without directly violating the law.

[impulse]

Expect a knock on the Asean Now door for posting a photo of someone advertising alcohol?

[tonray]

 

Hard working young lady becomes female face of traditionally male dominated product

 

 Rest of the world: "Bravo, well done !"

 

Thailand: "Lock her up !"

[ikke1959]

THailand and alcohol does not fit. But everyone drinks, drive drunk, and can buy everywhere although there are restrictions ... So what is in fact  the problem ????

[hotchilli]

49 minutes ago, tonray said:

 

Hard working young lady becomes female face of traditionally male dominated product

 

 Rest of the world: "Bravo, well done !"

 

Thailand: "Lock her up !"

Shows the mentality between a forward thinking Korea and a backward thinking Thailand.

[pagallim]

Minor point, but Chivas Regal is a scotch, and hence Whisky, not Whiskey.

[ChrisY1]

1 hour ago, tonray said:

 

Hard working young lady becomes female face of traditionally male dominated product

 

 Rest of the world: "Bravo, well done !"

 

Thailand: "Lock her up !"

Me: I'll take the scotch!

[Ralf001]

I'd enjoy a Snifter of her........

[Jaybott]

8 minutes ago, ChrisY1 said:

Me: I'll take the scotch!

With a shot of Drambuie!

[OneMoreFarang]

That reminds me of those old women who try to look sexy in Foodland in the spirits row. Even in Covid times they still are there - I wouldn't exactly call it work. I wonder if they ever convinced anybody to buy a bottle or two.

 

But I have to admit if Lisa would be there then I would let her convince me to buy that whiskey. Especially if she would promise to introduce me to Jennie. ????

 

 

[JonnyF]

If Thailand wishes to market itself as some kind of puritanical, moral society then at least do a decent job of it.

 

Because right now, these alcohol advertising bans and posturing about the illegality of prostitution are doing absolutely nothing. Thailand is still known worldwide as a basket case, the sex capital of the world renowned for ladyboys and scams.

 

All that effort for nothing.

[Ralf001]

8 minutes ago, JonnyF said:

If Thailand wishes to market itself as some kind of puritanical, moral society then at least do a decent job of it.

 

Because right now, these alcohol advertising bans and posturing about the illegality of prostitution are doing absolutely nothing. Thailand is still known worldwide as a basket case, the sex capital of the world renowned for ladyboys and scams.

 

All that effort for nothing.

I thought Amsterdam was the sex capital of the world ?

[JonnyF]

24 minutes ago, Ralf001 said:

I thought Amsterdam was the sex capital of the world ?

Amsterdam is arguably the sex capital of Europe. It's got nothing on Pattaya/Bangkok. Not even in the same league.

[BritManToo]

5 hours ago, impulse said:

Expect a knock on the Asean Now door for posting a photo of someone advertising alcohol?

That door would be in Singapore ......... so not much of a risk.

[impulse]

3 minutes ago, BritManToo said:

That door would be in Singapore ......... so not much of a risk.

Google's door is in California.  They still paid out $$ billions in fines to the EU.

 

[mtls2005]

So those actors in Chang and Leo ads shown outside of thailand, are breaking the law?

 

Just when you think things can't get any sillier here they go and surprise you.

 

 

 

 

 

[Mr Meeseeks]

5 hours ago, webfact said:

whiskey

Whisky. 

[Mr Meeseeks]

1 hour ago, hotchilli said:

Shows the mentality between a forward thinking Korea and a backward thinking Thailand.

About 60 years ago they were about the same in terms of development. Korea also had a massive war where the Chinese invaded and had the country partitioned with all the problems that brought.

[Will B Good]

Thailand’s Section 32 of the 2008 Alcohol Beverage Control Act prohibits any person from conducting an advertisement, displaying name, symbol, or trademark of alcoholic beverages in Thailand......

 

Yet adverts the size of two football pitches are allowed to totally blot the landscape everywhere you go.....

[VocalNeal]

2 hours ago, ikke1959 said:

Thailand and alcohol does not fit. But everyone drinks, drive drunk, and can buy everywhere although there are restrictions ... 

Great here. Isn't it? 

[Misterwhisper]

7 hours ago, webfact said:

“There were no shortcuts to get where I am,” Lisa says in the campaign video. “But success means nothing, not one thing, unless we share it.”

That is EXACTLY what I keep telling myself whenever I open a bottle of booze. Except: I NEVER share!

[OneMoreFarang]

I find it interesting that it seems many people here support Lisa's activity to promote alcohol.

I know people will still drink alcohol even if Lisa wouldn't promote it. But with her millions of young Thai fans I wouldn't be surprised if more young people would be inspired to drink alcohol. Do you think that is positive?

 

I am sure Lisa makes enough money without this. She doesn't need extra income. She could promote i.e. don't drink and drive or similar. That would make her to a real role model.

[Taboo2]

I could care less.....I will buy whatever she sells!!!!

[fondue zoo]

She has people all around her telling her what to do, everyone with a percentage would be "advising" her to do this and that.

Also what is with the stupid pose they have her doing holding the bottle.

 

Blurring of alcohol, cigarettes, short skirts/butts and cleavage when I first saw it here made me chuckle.

[mtls2005]

17 minutes ago, OneMoreFarang said:

I am sure Lisa makes enough money without this.

You'd make a brilliant business manager. /Not.

 

18 minutes ago, OneMoreFarang said:

But with her millions of young Thai fans I wouldn't be surprised if more young people would be inspired to drink alcohol.

Well these ads won't be shown here. And I'm fairly certain young people will try alcohol, even if Lalisa doesn't promote it.

 

And lastly, young people? Chivas Regal? Really? That's not the target audience.

 

 

 

 

 

[Will B Good]

3 hours ago, OneMoreFarang said:

That reminds me of those old women who try to look sexy in Foodland in the spirits row.

That has to be the single most boring job in the world.

[tonray]

16 minutes ago, Taboo2 said:

I could care less.....I will buy whatever she sells!!!!

Don't forget to top up your AIS accoount

Edited March 17, 2022 by tonray

[OneMoreFarang]

3 minutes ago, mtls2005 said:

You'd make a brilliant business manager. /Not.

 

Well these ads won't be shown here. And I'm fairly certain young people will try alcohol, even if Lalisa doesn't promote it.

 

And lastly, young people? Chivas Regal? Really? That's not the target audience.

Lisa is an idol for many many Thai teens. Many of them will see that ad and many will think drinking whiskey or alcohol in general is cool. Is that the message teens should see?

Obviously lots of teens and lots of people of all ages will drink alcohol with or without Lisa. But is it really good that she promotes it?

 

And about making money and being a business manager: Maybe if you would be her business manager you would try to maximize her and your profit. But like I said, does she need all that extra money? I am sure she would still earn a fortune without that ad. And she could be a hero for i.e. promoting positive things like don't drive and drink, etc. Many more people would admire her if she would do something like that.

[OneMoreFarang]

7 minutes ago, Will B Good said:

That has to be the single most boring job in the world.

Most of the time I see them playing with their phones. I guess they do that anywhere, at home, at work, whatever. I guess when they are in Foodland then they get paid while playing with their phones.