July 13, 20223 yr People shop at a Bach Hoa Xanh outlet in Ho Chi Minh City in July 2021. Photo by VnExpress/Quynh Tran Bach Hoa Xanh seems to have closed over 300 of its stores in recent months amid a comprehensive review to prepare for nationwide expansion next year reported VN Express. The grocery giant’s website says there are 1,824 outlets as of Wednesday morning as against the 2,140 it said it had in an April report. Customers said in recent weeks many stores had put up signs offering discounts of up to 50 percent, a possible sign they were closing. Since its launch in 2015, Bach Hoa Xanh has been one of the fastest growing retail chains in Vietnam. It surpassed the 1,000-store mark within four years of establishment. But Nguyen Duc Tai, its chairperson, had said earlier there would be no expansion this year to focus on improving efficiency and customer service. As of May, only around half met the necessary requirements to remain in operation, and the company would "handle" the underperforming outlets, he had added. The company is preparing for nationwide expansion in 2023. Its presence is now predominantly in the south. It also plans an initial public offering of 20 percent either this year or next. Bach Hoa Xanh reported revenues of VND10.5 trillion ($448.76 million) in the first five months of this year, accounting for 17.7 percent of its parent company Mobile World’s total sales. Join our 3 x a week Vietnam News, Travel and Expat information newsletter and keep up to date. https://aseannow.com/newsletter.php
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