Bangkok Motor Expo shifts into high gear to rev up bookings

[webfact]

Buckle up, folks! The 41st Bangkok International Motor Expo is zooming into town tomorrow, and car distributors are hoping for a much-needed boost in bookings, despite the market feeling like it’s stuck in first gear.

 

Last year saw a whopping 53,248 bookings, and this time around, organisers are revved up to beat that record this year.

 

Kwanchai Paphatphong, the man behind the wheel of the Motor Expo Organising Committee, is confident that the new line-up of electric vehicle (EV) brands will electrify booking numbers. He’s banking on the snazzy marketing campaigns by car companies to lure in customers and spark sales in the final lap of the year.

 

This motor extravaganza runs for 12 action-packed days, crossing the finish line on December 10. It showcases 42 car brands from nine countries, 22 motorbike brands from seven countries, and a handful of used car dealers. Among the shining stars are eight new EV contenders from China, ready to make their mark, said Siamnat Panassorn, vice-chairman of the Electric Vehicle Association of Thailand.

“The spotlight is definitely on the fresh EV faces. We reckon they’ll pull out all the stops with irresistible deals and finance options for those itching to go green.”

 

Bangkok Post reports that organisers are gearing up for a tyre-screeching 1.5 million visitors, with the potential to generate a cool 72 billion baht for the automotive sector. The Electric Vehicle Association of Thailand is betting that these EVs will turbocharge domestic sales through the year’s tail end.

 

While EVs have grabbed a 32.9% slice of the pie in the first nine months, traditional petrol-guzzlers are still hogging the road, according to the Federation of Thai Industries. Hybrids have been cruising ahead of both battery-powered and plug-in hybrid EVs.

 

But hold your horses: Siamnat warns that this year, EV sales might not hit last year’s high of 74,000 units. Why? Tighter bank purse strings, courtesy of high household debt, are putting the brakes on some buyers.

 

So, as the Bangkok Motor Expo hits the throttle, all eyes are on the EVs to see if they’ll drive the market into the fast lane.

 

by Bob Scott
Picture courtesy of Bangkok Motor Show

 

Source: The Thaiger 

-- 2024-11-15

 

 

[JoePai]

Dream on

[dayo202]

21 minutes ago, webfact said:

Buckle up, folks! The 41st Bangkok International Motor Expo is zooming into town tomorrow, 

 

Not until the 29th, two week's today 

[ujayujay]

Wishful thinking

[DavisH]

Sales are really slow at the moment, judging by the number of red plate cars on the road. I saw only 5 or 6 in 3 hours of heavy traffic from Ratchaburi back to Bangkok last weekend. I see maybe only 1-2 every morning going to and from work. 

Aside from changes to lean rules, people who want to get a new car are still wary about EV's and sudden changes to their prices. The are holding off until the market price is more stable. Fortunately, I won't be looking for a new car for another 8-10 years. 

[JBChiangRai]

2 minutes ago, DavisH said:

Sales are really slow at the moment, judging by the number of red plate cars on the road. I saw only 5 or 6 in 3 hours of heavy traffic from Ratchaburi back to Bangkok last weekend. I see maybe only 1-2 every morning going to and from work. 

Aside from changes to lean rules, people who want to get a new car are still wary about EV's and sudden changes to their prices. The are holding off until the market price is more stable. Fortunately, I won't be looking for a new car for another 8-10 years. 

 

It's not just EV's, all new car sales are slower, but EV sales are less slow.