It's started, just watched a film on UBC and someone picked up a bottle of beer and it was blured out just like when someone smokes.

Personally I think this is more likley to make youngsters drink than not. Bluring it out doesn't stop them from realising what the person is doing, but it does make them wonder what all the fuss is about which I think is more likely to make them try it.

I prefer the pixilating to the blurring... adds a real modern art feel to the film.

Best example I saw was a cheap B-movie wherein the nud_e actress had a cigarette in one hand and a gun in the other.... the entire screen was obliterated like a Picasso painting.

You might be right.

I saw a movie where they blurred out a womens breasts as well as blurring out beer bottles and not long after that I was ripping my girlfriends bra off. 3 minutes later I was enjoying a post coital beer.

I find beer bottles tend to blur without help from anyone.

...this is why we don't have a tv, but several computers and a fast connection...

This is getting more and more moronic. Perhaps it would do the nation a favour if the screen was blurred entirely, 24 hours per day...

Actually, there's an idea!!

Research in the USA questions the whole sense of these blurring out techniques.

Beer manufacturers employ professional marketing and advertising companies, who are well aware that they need to incorporate graphics into visual advertising that overcome the best of any blurring legislation, and the consensus amongst the specialists in the USA is that many of these blurring efforts are self defeating.

Advertisers have become very good at manipulating the adverts to encourage curiosity - a curiosity that plays on kids' natural tendency to seek out what is behind what adults try to conceal from them.

Totaly counter productive. The only solution: the adverts shouldn;t be there in the first place - simple as that.

Tim

Research in the USA questions the whole sense of these blurring out techniques.

Beer manufacturers employ professional marketing and advertising companies, who are well aware that they need to incorporate graphics into visual advertising that overcome the best of any blurring legislation, and the consensus amongst the specialists in the USA is that many of these blurring efforts are self defeating.

Advertisers have become very good at manipulating the adverts to encourage curiosity - a curiosity that plays on kids' natural tendency to seek out what is behind what adults try to conceal from them.

Totaly counter productive. The only solution: the adverts shouldn;t be there in the first place - simple as that.

Tim

There is an arguement to take out advertising, I don't subscribe to it but do acknowledge it. However this post refers to a beer bottle blurred out in a film. So now we have to make films without sex, nudity, cigarrettes, alchohol, guns, knives, fights, car crashes, cops & robbers chases, crime of any sort, swearing and cussing, politics (yes please) etc etc. Bring back the Taliban.

A guy told me when I went to Japan that you can see through the pixellated parts of the porno movies if you screwed up you eyes into tiny slits. That's why the Japanese all have slitty eyes.

Who got the pixellation concession then?

Keep everything blurred is the answer!

3 minutes later I was enjoying a post coital beer.