webfact Posted January 23, 2023 Share Posted January 23, 2023 By Editor The Royal Gazette has published an announcement restricting the use of certain phrases in advertisements as they are said to mislead customers when purchasing products or services. Under the rules which are now in force, phrases that can cause confusion or misunderstanding are prohibited. They include superlatives such as ‘’best’’, ‘’finest’’ and the ‘’one and only’’ and terms that guarantee satisfaction such as ‘’money back guarantee.’’ The announcement also requires written advertisements to be clearly displayed in Thai, although it is unclear how this effects English language publication. Announcers in radio and television commercials are to speak clearly and not too fast. For broadcast media, text must be clearly displayed for no less than five seconds and the text height must occupy at least a 25th of the screen height. Customers must be informed of the terms and conditions of any free offers or services. The use of such superlatives in local advertising is easy to find. For example ‘’the ultimate experience’’ or ‘’the best in Thailand.’’ Whether quoting review sites which rank various establishments as being the best in a location is also questionable. And our non-favourite advertising description – the word ‘’unique’’. As no two establishments are ever exactly the same, they could all be described as unique, but not necessary in a positive way. So what does that description really mean? Source: https://royalcoastreview.com/2023/01/new-advertising-restrictions-your-business-cant-be-called-the-best/ -- © Copyright Royal Coast Review 2023-01-24 - Cigna offers a range of visa-compliant plans that meet the minimum requirement of medical treatment, including COVID-19, up to THB 3m. For more information on all expat health insurance plans click here. Monthly car subscription with first-class insurance, 24x7 assistance and more in one price - click here to find out more! 2 Link to comment Share on other sites More sharing options...
Popular Post Damrongsak Posted January 23, 2023 Popular Post Share Posted January 23, 2023 So, they have anti-defamation laws to prevent people from pointing out the worst and now the folks with the best can't advertise it. 4 2 2 Link to comment Share on other sites More sharing options...
Damrongsak Posted January 23, 2023 Share Posted January 23, 2023 I'd like to get to know a couple of these people who make these kind of decisions/proclamations, just so I could judge how ditzy they are. But it's all probably done by committee after many paid lunch meetings. I'm sure there is an algorithm for calculating the stupidity ratio based on the number of members and such. To be fair, I should study my Thai language and culture for another 10 years and read all they write about this in Thai before I grouse about it. But if I ask my Thai wife about it, she'd say "What the hell do you expect?" and look at me like I'm a moron. 1 1 Link to comment Share on other sites More sharing options...
Popular Post jaywalker Posted January 23, 2023 Popular Post Share Posted January 23, 2023 This reminds me of a tire commercial from the 1980's. Tires Ain't Pretty! 1 3 Link to comment Share on other sites More sharing options...
BananaStrong Posted January 23, 2023 Share Posted January 23, 2023 This post is the best. 2 Link to comment Share on other sites More sharing options...
Popular Post hotchilli Posted January 23, 2023 Popular Post Share Posted January 23, 2023 2 hours ago, webfact said: The announcement also requires written advertisements to be clearly displayed in Thai, although it is unclear how this effects English language publication. Money back guarantee always got lost in translation anyway. 2 1 1 Link to comment Share on other sites More sharing options...
Popular Post ikke1959 Posted January 23, 2023 Popular Post Share Posted January 23, 2023 I am happy that the PM can't say he us the best for this country anymore too... 7 Link to comment Share on other sites More sharing options...
stoner Posted January 23, 2023 Share Posted January 23, 2023 the clown show continues. 1 Link to comment Share on other sites More sharing options...
ezzra Posted January 24, 2023 Share Posted January 24, 2023 Yeah right, like this will stop merchants and shoddy operators from selling their dodgy stuff and advertisers from doming up with a new term to replace 'the best'... Link to comment Share on other sites More sharing options...
ThailandRyan Posted January 24, 2023 Share Posted January 24, 2023 So now I can offer for sale items which state "Not the piece of feces you think but just a tad more lovely" 2 Link to comment Share on other sites More sharing options...
ChrisY1 Posted January 24, 2023 Share Posted January 24, 2023 From the many Thai adverts I've seen on social media, such as FB, Youtube etc....all claiming to be so wonderful....I wonder if any of the products have ever been tested. Link to comment Share on other sites More sharing options...
HappyExpat57 Posted January 24, 2023 Share Posted January 24, 2023 Did George Orwell sneak himself into the Thai administration? 1 Link to comment Share on other sites More sharing options...
jcmj Posted January 24, 2023 Share Posted January 24, 2023 Well I think they are screwing the consumer on money back guarantee, but I guess there are many ways that they can adjust the wording or just tell the customer if they don’t like it, tough sht. The government won’t let me do it. ???? 1 Link to comment Share on other sites More sharing options...
zzaa09 Posted January 24, 2023 Share Posted January 24, 2023 34 minutes ago, stoner said: the clown show continues. ...and remember where these machiavellian practices originate. *[hint: royal gazette]* Link to comment Share on other sites More sharing options...
StayinThailand2much Posted January 24, 2023 Share Posted January 24, 2023 Just call it 'The Very Best'... Link to comment Share on other sites More sharing options...
steven100 Posted January 24, 2023 Share Posted January 24, 2023 1 hour ago, BananaStrong said: This post is the best. .......... your not allowed to say that ! 2 Link to comment Share on other sites More sharing options...
steven100 Posted January 24, 2023 Share Posted January 24, 2023 Lazada and Shopee may as well close down .... Link to comment Share on other sites More sharing options...
Popular Post daveAustin Posted January 24, 2023 Popular Post Share Posted January 24, 2023 Does this extend to ‘SALE’, I wonder? You know, those stores where everything has been on 50% sale for like 10 years. 2 1 Link to comment Share on other sites More sharing options...
ThailandRyan Posted January 24, 2023 Share Posted January 24, 2023 10 minutes ago, StayinThailand2much said: Just call it 'The Very Best'... You meant the berry vest right? 1 1 Link to comment Share on other sites More sharing options...
ThailandRyan Posted January 24, 2023 Share Posted January 24, 2023 1 minute ago, daveAustin said: Does this extend to ‘SALE’, I wonder? You know, those stores where everything has been on 50% sale for like 10 years. or those that have been closing soon, going out of business everything must be sold at the Best, Reduced prices..... Link to comment Share on other sites More sharing options...
ThailandRyan Posted January 24, 2023 Share Posted January 24, 2023 Looks like the Woke movement has arrived in Thailand along with the cancel culture regime. 1 Link to comment Share on other sites More sharing options...
sammieuk1 Posted January 24, 2023 Share Posted January 24, 2023 How about removing the word "guarantee" as its meaningless and misleading here ???? Link to comment Share on other sites More sharing options...
nigelforbes Posted January 24, 2023 Share Posted January 24, 2023 Can you say, one of the very best? Link to comment Share on other sites More sharing options...
KannikaP Posted January 24, 2023 Share Posted January 24, 2023 I do agree with the bit about not talking too fast. Listen to the ads on LBC radio, UK, and most have them have 'T&Cs' spoken so quickly they are not understandable. Same as the 'small print' at the bottom of TV ads. 1 Link to comment Share on other sites More sharing options...
steven100 Posted January 24, 2023 Share Posted January 24, 2023 10 minutes ago, sammieuk1 said: How about removing the word "guarantee" as its meaningless and misleading here ???? or do they mean ' guaranteed you'll be ripped off someway or another ! 1 Link to comment Share on other sites More sharing options...
Enzian Posted January 24, 2023 Share Posted January 24, 2023 This is the very most No. 1 slippery slope. Link to comment Share on other sites More sharing options...
Popular Post HandsomeTallFarang Posted January 24, 2023 Popular Post Share Posted January 24, 2023 Thailand really worrying about the issues that matter ???? 3 Link to comment Share on other sites More sharing options...
Purdey Posted January 24, 2023 Share Posted January 24, 2023 Have to start thinking of alternative expressions. Not as good as some but not the worst. Our products are worth buying. So buy now! Let us give you the spa of a lifetime. It won't kill you. We don't guarantee a happy ending. But money helps. Out airport van service won't roll over and explode. 1 Link to comment Share on other sites More sharing options...
vandeventer Posted January 24, 2023 Share Posted January 24, 2023 2 hours ago, steven100 said: .......... your not allowed to say that ! When you have a beauty contest and they pick a winner is she really the best? Really? Link to comment Share on other sites More sharing options...
brommers Posted January 24, 2023 Share Posted January 24, 2023 Nothing unusual here. Most countries such as UK, US, S Africa, EU etc have similar restrictions. Link to comment Share on other sites More sharing options...
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