Surge in Travel Demand Sparks 15% Increase in Thai Hotel Rates

[webfact]

Picture courtesy: FReepik

 

In response to booming international travel demand, hotel room rates in Thailand have surged by an average of 15% compared to last year, according to SiteMinder, a leading e-commerce platform for hotel bookings. This rise marks Thailand as the sole country experiencing double-digit growth in this sector.

 

The SiteMinder Hotel Booking Trends report, which examined over 125 million reservations, showed that the country's average daily rate (ADR) increased to 5,377 baht from 4,648 baht in 2023. December marked the peak, with room rates soaring to 6,460 baht, an 11% jump from the previous year.

 

The key driver for this financial leap is Thailand's significant uptake in international arrivals. The country leads Asia in terms of foreign tourist influx, with international visitors making up 77% of hotel check-ins, starkly exceeding the global visitor average of 48%. On this front, only Austria welcomed a higher percentage of international guests.

 

Additional findings from the report indicated that travellers to Thailand are planning their vacations further in advance than before, with an average booking lead time of 27 days. This advance planning is the longest recorded in Asia and approaches the 29-day booking span observed in 2019.

Thailand's attraction as a premier leisure destination was further solidified, as the region ranked fifth globally for extended stay bookings. Over 15% of reservations were for stays of three nights or more, a figure above the global average of 11%, trailing only behind Portugal, Colombia, Mexico, and Spain.

 

The holiday season in December remains the busiest, yet the overall tourist influx has displayed a more balanced distribution, signaling steady visitor volume during the cooler months of 2024 compared to previous cycles.

 

Thailand's tourism industry seems to be thriving, with Supakrit Phansomboon, SiteMinder's Country Manager for Thailand, pointing to the increase in average room rates and international guest numbers as positive indicators. These shifts highlight a prosperous year for local hoteliers, emphasizing the importance of strategic adaptability to maximize revenue through longer stays and broadened booking windows.

 

The evolving landscape saw hotel websites reclaim a top-three revenue slot, indicating the increasing value of direct bookings which generated an average of US$519 (around 17,500 baht) per booking, outpacing the online travel agent average of US$320. Direct bookings typically involve higher-value room selections, extended stays, and additional amenities, suggesting opportunities for hotels to leverage exclusive deals.

 

Supakrit underscored the vital role of balancing both direct and third-party booking channels, ensuring a seamless experience akin to that offered by online travel agents, complete with secure payment options.

 

Among the leading sources of hotel bookings were platforms like Booking.com, Agoda, direct hotel websites, Expedia Group, and Trip.com, with the latter underscoring China as a crucial market, spurred by eased visa regulations for Chinese tourists.

 

This substantial growth, particularly in international check-ins, indicates bright prospects for Thailand’s hospitality sector, encouraging stakeholders to harness market intelligence for sustained success amidst a flourishing tourism climate, reported The Thaiger.

 

-- 2025-02-14

 

 

[KhunLA]

From my peeking at rates, or old standards we used in the past, I'd say way more 15%.  That's just the past year.

 

Considering the pricing in 2020, OK, 5 yrs ago, but before any covid issues.  Then in early 2024 to now, up but not silly steep like now.

 

Just booked Ibis Riverside Bangkok, this weekend, and 2500, when in the past, could get 1000-1500, depending if weekend or high season.   Rarely hitting 2000, but now 2000-2500+ seems to be the standard rate.

 

A bit more than 15% 

[JBChiangRai]

We used to holiday in Phuket (KataThani) or Khao Lak (JW Marriot) several times a year, now we go to Vietnam, I'm back to the Dusit Princess on Phu Quoc in 5 weeks, my 4th Visit since November.

[Jim Blue]

Makes you wish for the  good old Wuhan  Covid days !

[quake]

Greedy barstuards.

T.I.T.

[JBChiangRai]

There is another advantage to holidaying in Vietnam.  I pay for everything using my UK debit card, so no tax liability in Thailand.

[Taboo2]

Better lock in your rooms on Samui.  After White Lotus premiere next month, rates will double or tripple.

[asmiller]

The Thai Authorities need to investigate and shut down the mass installation of hidden cameras in Hotel rooms, massage parlours and brothels all over Thailands tourist hotspots. When in Thailand, you are being watched and recorded when you think you are in private. This means your hotel bedroom, toilet and shower and any "happy ending" massage you might want. All is watched and recorded for a big list of eager subscribers to sit at home and watch. 

 

https://www.instagram.com/hiddencamerasevidenceinthai/profil…

[quake]

4 minutes ago, asmiller said:

The Thai Authorities need to investigate and shut down the mass installation of hidden cameras in Hotel rooms, massage parlours and brothels all over Thailands tourist hotspots. When in Thailand, you are being watched and recorded when you think you are in private. This means your hotel bedroom, toilet and shower and any "happy ending" massage you might want. All is watched and recorded for a big list of eager subscribers to sit at home and watch. 

 

https://www.instagram.com/hiddencamerasevidenceinthai/profil…

 

A bit over the top scaremongering mate.

Have you been caught with the little man out in the rub and tug shops.

 

[chickenslegs]

1 minute ago, quake said:

 

A bit over the top scaremongering mate.

Have you been caught with the little man out in the rub and tug shops.

 

Seeking clicks for his instagram site maybe.

[zepplin]

22 minutes ago, Taboo2 said:

Better lock in your rooms on Samui.  After White Lotus premiere next month, rates will double or tripple.

Bull<deleted> ! 

[ronster]

More than that in samui , some places I stay for 10-12 nights for around 25000bht are now charging almost 35000 bht.

[digger70]

Surge in Travel Demand Sparks 15% Increase in Thai Hotel Rates.

 

Travel is up ,Hotel /Motel Bookings High .

The Demands are made By the Greed of the People . 

Rip the tourist  Off  While we Can.

This will Never stop.

 

[KireB]

2 hours ago, quake said:

Greedy barstuards.

T.I.T.

Greedy, TiT? 

 

Maybe you haven't travelled much, but hotels everywhere in the world raise their prices in high season.

Your racist TIT remark holds no ground.

 

[tjintx]

2 hours ago, asmiller said:

The Thai Authorities need to investigate and shut down the mass installation of hidden cameras in Hotel rooms, massage parlours and brothels all over Thailands tourist hotspots. When in Thailand, you are being watched and recorded when you think you are in private. This means your hotel bedroom, toilet and shower and any "happy ending" massage you might want. All is watched and recorded for a big list of eager subscribers to sit at home and watch. 

 

https://www.instagram.com/hiddencamerasevidenceinthai/profil…

 

New id for Bob?

[quake]

10 minutes ago, KireB said:

Greedy, TiT? 

 

Maybe you haven't travelled much, but hotels everywhere in the world raise their prices in high season.

Your racist TIT remark holds no ground.

 

 

Are you stalking me now.

That's nice. 

[hotchilli]

6 hours ago, webfact said:

In response to booming international travel demand, hotel room rates in Thailand have surged by an average of 15% compared to last year,

Gouging again.

[bkk6060]

4 hours ago, Jim Blue said:

Makes you wish for the  good old Wuhan  Covid days !

Yes,  I stayed at the Marriott Courtyard in Bsngkok for 900 b a night including breakfast.  Now I see it is 4,000.

[quake]

1 hour ago, hotchilli said:

Gouging again.

 

2 hours ago, KireB said:

Greedy, TiT? 

 

Maybe you haven't travelled much, but hotels everywhere in the world raise their prices in high season.

Your racist TIT remark holds no ground.

 

 

Not according to my stalker. 

But yes, your right. 

and T.I.T is racist now days.

What a Woke-er. 

 

[KireB]

4 minutes ago, quake said:

 

 

Not according to my stalker. 

But yes, your right. 

and T.I.T is racist now days.

What a Woke-er. 

 

How old are you? My children use emojis. Yes, your remarks about Thai and gay people make you a bigot.

To say I'm stalking you is absurd. I don't know where you live, and I want to keep it that way. 
You are posting on a public forum, what do you expect would happen?  Sigh......

[quake]

8 minutes ago, KireB said:

How old are you? My children use emojis. Yes, your remarks about Thai and gay people make you a bigot.

To say I'm stalking you is absurd. I don't know where you live, and I want to keep it that way. 
You are posting on a public forum, what do you expect would happen?  Sigh......

 

Ok. tell me.

why have you followed me on three threads now. after I called you out,  on being a snob on

a thread about the sale of alcohol on buddha days. ?

Yes you have stalked me.

and my age is 12 when talking to you. I like to keep it simple for kids.

Now off you go, must be time for home work now.

[daveAustin]

5 hours ago, JBChiangRai said:

We used to holiday in Phuket (KataThani) or Khao Lak (JW Marriot) several times a year, now we go to Vietnam, I'm back to the Dusit Princess on Phu Quoc in 5 weeks, my 4th Visit since November.

Stunning hotel on Kata Noi Beach. Was there in the noughties; shudder to think what the price is now. Just don't bother with the big tourist destinations now in this country. They take the P on everything from hotels to beer, taxis, attractions, whatever. No good comparing western destinations... it don't work like that. Always cringe when I read headers like this one... it means proper gouging incoming.  

[scottiejohn]

37 minutes ago, quake said:

 

Ok. tell me.

why have you followed me on three threads now. after I called you out,  on being a snob on

a thread about the sale of alcohol on buddha days. ?

Yes you have stalked me.

and my age is 12 when talking to you. I like to keep it simple for kids.

Now off you go, must be time for home work now.

Another sensitive soul who dreams that it is being stalked. 

If you really believe that you are being stalked I suggest you contact a Mod otherwise you will leave yourself open to even more online abuse!

[quake]

1 minute ago, scottiejohn said:

Another sensitive soul who dreams that it is being stalked. 

If you really believe that you are being stalked I suggest you contact a Mod otherwise you will leave yourself open to even more online abuse!

 

Nah.

He just made himself look a right snobby <deleted> on a different thread.

and he got the hump.

His a child.