Tourism Thailand Remains a Top Choice for Russian Holidaymakers

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Photo courtesy of Bangkok Post

 

Thailand is experiencing a significant influx of Russian tourists, as not even geopolitical tensions or increased competition from Vietnam deter their travel plans. According to the Tourism Authority of Thailand (TAT), the Russian market is on course to smash records by 2025, despite global instability and US sanctions.

 

Kanchana Sing-udom, the director of TAT's Moscow office, expressed confidence in surpassing last year's figure of 1.74 million Russian visitors. “Thailand remains a favourite destination, especially for affluent travellers looking for reliable sun, sea, and luxury,” she noted.

 

Although there was a seasonal dip this summer—a 10% decline in chartered flight seat capacity due to some Russian operators shifting focus to Vietnam—Kanchana is optimistic about a rebound in the final quarter. Key Thai gateways like Phuket and U-Tapao are expected to facilitate this upturn.

 

While Vietnam's attractions in Nha Trang and Phu Quoc are gaining popularity, Phuket continues to lead with its extensive infrastructure, varied hotel options, and wellness offerings.

 

By July 20, Russian arrivals in Thailand had reached 1.08 million, making it the kingdom’s largest long-haul market and the fourth-largest overall for foreign visitors. Thailand is consistently ranked among the top five destinations for Russian travellers, capturing 15% of the total Russian tourist market in 2024, nearly reaching the peak seen in 2013.

 

The TAT ambitiously aims for 2 million Russian arrivals this year, yet they intend to gauge the winter travel trends before celebrating success.

 

Additionally, Russian tourists are expanding their horizons beyond the typical beach holidays. While Phuket remains a staple, destinations like Krabi, Phang Nga, and mountain locales such as Chiang Mai are drawing attention, especially among those staying for extended periods.

 

“Thailand’s unique mix of hospitality, culture, wellness facilities, and family-friendly luxury keeps Russians coming back,” Kanchana added.

 

With packages catering to diverse interests and reliable luxury offerings, Thailand continues to entice Russian tourists, converting threats and challenges into opportunities, with each visitor contributing significantly to the local economy. This momentum is anticipated to continue, reinforcing Thailand’s status as a premier travel destination.

 

  Adapted by ASEAN Now from The Thaiger 2025-07-23