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Photo courtesy of Thai Newsroom

 

Bangkok has been ranked the fifth most popular global tourist destination this summer, according to a survey by Booking.com. Despite tensions along the Thai-Cambodian border, the city continues to attract travellers worldwide.

 

Based on extensive search and booking data from millions of travellers, Bangkok remains a key destination for tourists, noted Ms. Sasikan Wattanachan, deputy government spokesperson. This enduring appeal underscores the city's resilience, even as regional uncertainties persist.

 

Leading the list of top travel destinations are Hurghada and Sharm El Sheikh in Egypt, followed by Tokyo, Japan, and Dubai in the United Arab Emirates. Remarkably, Bangkok holds its place as a favourite despite political and geographical challenges.

 

From January to early August 2025, Thailand welcomed 19,569,746 international visitors, according to Thai tourism authorities. The highest numbers of tourists came from China, Malaysia, India, Russia, and South Korea. Specifically, China led with 2,733,160 visitors, while South Korea contributed 918,372.

 

These figures reflect not only Bangkok's appeal but also Thailand's overall attractiveness as a travel hub. The diverse influx highlights Thailand's ability to cater to various cultural and experiential preferences, offering something unique for every traveller.

 

The Thai government remains committed to maintaining Thailand's position as a premier travel destination. Ms. Wattanachan emphasised the nation's confidence in its cultural heritage, exemplary hospitality, and adherence to international safety standards. This assurance aims to enhance the tourist experience, ensuring every journey is memorable.

 

In light of this, the government is implementing initiatives to bolster tourism further. These include streamlined visa processes, improved infrastructure, and strengthened global partnerships to enhance travel connections.

 

Tourism plays a crucial role in Thailand’s economy, contributing significantly to local businesses and communities. The influx of tourists supports various sectors, from hospitality and retail to cultural and recreational activities. This ripple effect fosters job creation and economic growth, benefiting the nation as a whole.

 

Amidst the current global landscape, maintaining popularity among tourists requires strategic planning and adaptability. Thailand's ability to do so highlights its dynamic approach to tourism, balancing respect for tradition with modern innovation.

 

As the world gradually emerges from the shadows of the pandemic, Thailand's tourism sector is set for further recovery and growth. The government's proactive measures, combined with the country's inherent charm, position Thailand favourably on the global stage.

 

The ongoing Thai-Cambodian border conflict, although a point of concern, has not deterred the nation’s appeal. Thai officials remain optimistic, focusing on diplomatic solutions to ensure regional stability and continued tourist influx.

 

Bangkok's standing as one of the top five global destinations showcases its enduring allure. This survey by Booking.com highlights the capital's significance in world tourism, reinforcing its status as a city that captivates with its vibrancy, culture, and welcoming spirit. As the travel industry continues to navigate global uncertainties, Bangkok, and indeed Thailand, remain places of resilience and promise.

 

image.png  Adapted by ASEAN Now from Thai Newsroom 2025-08-06

 

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Posted

Don't the TAT have anything better to do than get their rocks off with the continual propaganda BS every day??

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