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Weak Tourist Inflows Affect Baht's Year-End Performance

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Photo courtesy of Bangkok Post

 

The Thai baht's expected year-end rally may be subdued due to a decline in Chinese tourists and forecasts of interest rate cuts. Analysts predict the baht to rise about 1% against the dollar by the end of the year, a notable decrease from its typical year-end performance. Export limitations are also expected to hinder its upward trajectory.

 

Traditionally, the influx of tourists during the high season boosts the baht, but this year, the effect is expected to be weaker. Andy Ji from InTouch Capital Markets suggests that dovish moves by the Bank of Thailand (BoT) and potential gold trading taxes could push the baht down to 33 per US dollar. Shrinking export competitiveness, already affected by the baht's over 4.5% rise this year, places additional pressure on Thailand's economy.

 

Foreign tourist arrivals are predicted to decline by about 6% this year, marking the first non-pandemic-related drop in ten years, as noted by the Tourism Authority of Thailand. Key markets like China are contributing to this decline, citing safety concerns and a stronger baht, which have impacted travel interest. Apichit Prasoprat from the Federation of Thai Industries warns of the currency's rise affecting exporters' income and reducing competitiveness, extending negative impacts to the tourism sector.

 

Market data from Bloomberg indicates at least one more interest rate cut is anticipated within six months, following a 100 basis point reduction since last October. The central bank plans to keep monetary policy lenient due to the struggling economy and potential global shocks, according to Deputy Governor Piti Disyatat.

 

The baht might see renewed strength if economic growth picks up, US-China tensions ease, the dollar weakens, and gold prices remain high. Nomura forecasts it could appreciate to around 31.3 per dollar by year’s end. However, authorities may intervene to control excessive appreciation if it becomes too strong against other currencies, as seasonal factors lend moderate support to the baht.

 

Key Takeaways

  • The Thai baht’s year-end rally is expected to be weaker due to reduced tourism and possible rate cuts.
  • A significant drop in Chinese tourists is impacting the economy, reducing support for the baht.
  • Analysts predict potential interventions if the baht's strength exceeds trading partners’ currencies.

 

Related Stories

US Rate Cut Impact: Thai Baht May Strengthen Rapidly

Tensions with Cambodia Impact Thai Baht and Tourism

 

image.png  Adapted by ASEAN Now from Bangkok Post 2025-10-21

 

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But the concerts of Blackpink will save the tourist sector and also Lisa....she is Ambassador of Amazing Thailand... What has she done already to promote tourism??? 1% lower THB will not help.. It is too late as the tourists have booked their holidays already mostly and paid the too expensive THB.. or not of course that is why less tourists are expected, and put it together with the other regulations, it is making of Thailand a non-go destination. Alcohol restrictions, vaping not allowed, double standards and pricing, constantly negative news about tourists/foreigners, not allowed to write negative reviews, 300 THB entrance fee, bad airquality, dangerous roads and traffic, etc etc.. Tourists will queue up to rethink before coming

10 hours ago, ikke1959 said:

she is Ambassador of Amazing Thailand... What has she done already to promote tourism???

 

Nada!

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Bht is untouchable. Even the end of the earth will not make it drop to decent rates ! 💪💪💪🙄

4 hours ago, watchcat said:

 

Nada!

I heard there was a surge in Burriram [I think] trying to buy pork balls at some point in the past, maybe that attraction has now worn off.

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THB was strengthened artifically maybe, to enable the hi-so's to get their THB out of Thailandand get a better exchange rate ? Maybe.

 

In the meantime of course tourist and foreigner numbers may or may not drop, but for sure their spending has drastically dropped.

 

The drop in foreigner spending has been going on for a few years now, even when the THB was weak.

 

Much more then the currency rate,  that is reducing the foreigners in Thailand.  Not to forget the market of the western retirees who used to like to come and spend winter months and their money before. Immigration red tape hassles, bureaucratic hassles all over, the cheating and overcharging and so on. Vietnam and other Asian nations are jumping with glee. 

 

 

 

3 minutes ago, Middle Aged Grouch said:

THB was strengthened artifically maybe, to enable the hi-so's to get their THB out of Thailandand get a better exchange rate ? Maybe.

 

In the meantime of course tourist and foreigner numbers may or may not drop, but for sure their spending has drastically dropped.

 

The drop in foreigner spending has been going on for a few years now, even when the THB was weak.

 

Much more then the currency rate,  that is reducing the foreigners in Thailand.  Not to forget the market of the western retirees who used to like to come and spend winter months and their money before. Immigration red tape hassles, bureaucratic hassles all over, the cheating and overcharging and so on. Vietnam and other Asian nations are jumping with glee. 

 

 

 

I read an article that part of the cause of the strong baht was because there was so much gold being dumped in another country. I do not know how they achieved this logic. But if true then I do not foresee much change in the baht. a few satang maybe. 

The changes that have happened in Thailand this year are why I am not visiting this year.

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Things are not looking rosy for disposable incomes throughout the world so I think for many people a long haul holiday is the last of their priorities.

2 hours ago, technoronin said:

The changes that have happened in Thailand this year are why I am not visiting this year.

Care to be more specific?

Without doubt the high strength of the Baht is a factor. How can a country affected by Trump's high tarrifs have such a strong currency?  Something does not seem logical. 

Inflation has affected many ppl in Europe, UK included. The fares are higher even if you come indirect. Back under Thaksin in the early 2000s it was far better as for example £ was getting 55 baht and middle aged/older farang bought property. Not now its far more challenging. Moreover the younger travellers keep favouring Vietnam for friendliness and likely costs. 

9 hours ago, watchcat said:

 

Nada!

A couple of thousands of additional Koreans might turn up. 

 

The first few lines on this thread says it all " Decline of Chinese Tourists ".

I would really like to see the Thai Baht up between 25 and 30 to the Aussie dollar again , it would encourage more tourists ,which means more cash flow which means happy Thai's,,    Instead Aussies are opting for Vietnam or Bali where they are getting better value for their dollar !

 

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