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Phuket Aims for ‘Quality’ Tourists with Revenue Boost

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Picture courtesy of Bangkok Post

 

Phuket is aiming to attract high-quality tourists and anticipates generating over 500 billion baht in tourism revenue this year. Thanet Tantipiriyakit, president of the Phuket Tourist Association, highlighted the island's strategic shift towards quality-driven tourism, aligning with global health and wellness trends.

 

Phuket's focus is now on promoting itself through international roadshows and trade events with funding from the Phuket Provincial Administration Organisation. Revenue from a 1% hotel room fee supports these efforts, with 1,000 licensed hotels expected to generate nearly 300 million baht. However, a push is underway to formalise more accommodations, given the presence of 5,400 unlicensed hotels.

 

Phuket's economy relies heavily on tourism, contributing 95% of its total. From January to October, the island generated over 442 billion baht in tourism revenue, with hopes to reach 550 billion baht by year-end. Despite challenges from the pandemic, when the island's income plummeted, recovery is evident. In 2024, even with fewer tourists compared to 2019, revenue surpassed 490 billion baht, showcasing a shift to more spending by visitors.

 

The focus is on tourists who respect Thai laws and culture, with longer stays and diversified spending. For example, Chinese tourists are now spending more and staying an average of seven nights, reflecting this quality shift. Mr. Thanet emphasised community-based tourism, with models supporting local lifestyles and products and ensuring sustainable growth without disrupting traditional ways.

 

Phuket sees infrastructure upgrades as crucial to sustaining high-quality tourism. Immediate needs include improvements at Phuket Airport and enhanced public services. Environmental concerns also demand attention, particularly waste management, with calls for additional infrastructure, reported Bangkok Post.

 

Looking forward, Phuket aims to further develop its brand as a wellness destination, bolstered by global events and initiatives in big-data development. Mr Thanet expressed hopes of transforming Phuket into a "Happiness Island for All," balancing economic success with sustainable and high-quality tourist experiences.

 

Key Takeaways

 

  • Phuket targets high-quality tourists, with expected revenue of over 500 billion baht this year.
  • Efforts focus on formalising unlicensed accommodations and prolonging visitor stays.
  • Infrastructure and environmental upgrades are essential for sustainable tourism growth.


Related Stories:

Thailand Boosts Tourism with Strategic Focus on Quality Markets

Thailand Welcomes Over 28 Million Tourists in 2025

 

image.png  Adapted by ASEAN Now from Bangkok Post 2025-12-02

 

 

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What? Does that mean they will throw out the Chinese, Russians, Indians and Arabs? Otherwise, no quality tourism will arrive.

20 Years too late, too naive, when money clouds clear vision:coffee1:

21 hours ago, Gottfrid said:

What? Does that mean they will throw out the Chinese, Russians, Indians and Arabs? Otherwise, no quality tourism will arrive.

Yes, let's just keep the Brits and the Aussies and the Yanks with their measly state pensions and farting around on scooters in flip flops in singlets and shorts. 

Meanwhile the Indians fly in on chartered jets to Hua Hin and Phuket and hold huge weddings with 300+ guests. 

Unbelievable, some of the guys on this forum with their anti-anything other than white.

On 12/2/2025 at 11:34 AM, webfact said:

Phuket is aiming to attract high-quality tourists and anticipates generating over 500 billion baht in tourism revenue this year.

 

Baby laughing.gif

1 hour ago, captpkapoor said:

Yes, let's just keep the Brits and the Aussies and the Yanks with their measly state pensions and farting around on scooters in flip flops in singlets and shorts. 

Meanwhile the Indians fly in on chartered jets to Hua Hin and Phuket and hold huge weddings with 300+ guests. 

Unbelievable, some of the guys on this forum with their anti-anything other than white.

OK, kimosabe..........👹

     So, according to the article, 1,000 licensed hotels and 5,400 unlicensed hotels.  How many of those 6,400 hotels are 5-star hotels, suitable only for 'quality' tourists?   I have no idea.  But, I do know that those 6,400 hotels will be a mix--from cheap guesthouses to ultra luxury resorts, and everything else between them.   Which is exactly why Phuket, and everywhere else in Thailand, also needs a mix of tourists, from budget ones to rich ones, and everything else between them.

On 12/2/2025 at 12:10 PM, harada said:

:violin::violin::violin:

im 6ft 5 inches,do i qualify as a high spender 

10 hours ago, captpkapoor said:

Yes, let's just keep the Brits and the Aussies and the Yanks with their measly state pensions and farting around on scooters in flip flops in singlets and shorts. 

Meanwhile the Indians fly in on chartered jets to Hua Hin and Phuket and hold huge weddings with 300+ guests. 

Unbelievable, some of the guys on this forum with their anti-anything other than white.

Just hold your horses, or by the your handle, maybe cows. Why are you discriminating UK, US and Aussies by saying they are just here, why others fly chartered jets? How do you think they came here? You just must be an Indian, right?

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