TAT “SEXY” Concept promotes safe and sustainable travel in Thailand´s new normal

Under four key focuses, Safety and hygiene, Environmental sustainability, X-extra experiences, and Yield, the ‘SEXY’ tourism concept aims to restore traveller confidence post-COVID-19

 

TAT Newsroom

 

 

Bangkok – The Tourism Authority of Thailand (TAT) is planning a tourism recovery strategy aimed at promoting safe and sustainable travel in Thailand’s new normal post-COVID-19 era, under a ‘SEXY’ tourism concept.

 

Mr. Yuthasak Supasorn, TAT Governor, said “All four key focuses under this ‘SEXY’ tourism concept reflect Thailand’s current new normal tourism direction towards safe and sustainable travel. This will help restore travellers’ confidence, while driving recovery for both the Thai economy and the tourism industry to make a comeback stronger than ever.”

 

To be rolled out during 2021-2022, the ‘SEXY’ tourism concept is in response to the changes in travel behaviour and TAT’s goal to restore Thailand’s tourism: S – Safety and Hygiene, E – Environmental Sustainability, X – Extra Experiences, and Y – Yield.

 

S stands for safety and hygiene as a matter of good public health safety, which has become a new norm for people all over the world. This is backed by the existing Amazing Thailand Safety and Health Administration (SHA), a public-private sector co-operation to promote health and well-being for all in the kingdom. From May 2020, until the present, more than 8,000 businesses and entrepreneurs in 10 key sectors across the country have been awarded the Amazing Thailand SHA certificate. The number is continuing to rise on a monthly basis.

 

E means environmental sustainability and reflects TAT’s existing strategy on sustainable tourism development, including past initiatives like Thai wildlife conservation, the ‘Upcycling the Oceans Thailand’ clean-up effort, and ‘Thailand Reduce Waste’ campaign, to name but a few.

 

X refers to extra experiences and is in line with TAT’s existing strategy to introduce brand new products to visitors or reveal a new charming character of well-known destinations through creativity. This also means extra public health safety reflecting Thailand’s ability to control the epidemic, and also the Amazing Thailand SHA initiative.

 

Y is for yield, a high-value form of tourism from a group of people with high-spending potential. This also reflects TAT’s existing strategy to move the Thai tourism industry out of mass tourism and towards responsible tourism with an emphasis on revenue-generating quality tourists.

 

Mr. Yuthasak said, “In implementing this tourism concept, TAT will be closely aligning its strategies with the policies and plans of the related public and private sector organisations. Together, TAT and Thai tourism stakeholders will reshape the image of Thailand with core messages highlighting the importance of safe and sustainable travel.”

 

Source: https://www.tatnews.org/2021/01/tat-sexy-concept-promotes-safe-and-sustainable-travel-in-thailands-new-normal/

 

2 minutes ago, webfact said:

Y is for yield, a high-value form of tourism from a group of people with high-spending potential.

With their priority, it should be sexYYYYYY. 

10 minutes ago, webfact said:

X refers to extra experiences

That one threw me, I expected Xenophobia !

OMG. What idiot son-in-law came up with this? And how did it get past the first review?

 

Y is for Yield? As in how much cash can we harvest from a tourist. Sheesh, just when you think it can't get worse.

One really has to wonder if the people who come up with such outrageously moronic ideas are not actually retarded !!!!!

 

I mean... <deleted> this acronym is such an outlandish stretch it highlights the pure juvenile mindsets of those involved. 

 

How about this for tourists...

Welcome, Accommodating, Nature, Kind.... 

From sex tourism, to SEXY tourism, with XXXtra XXXperiences...

Sheer... Guinness!

2 hours ago, webfact said:

X refers to extra experiences

I know Thailand keeps slipping down the English proficiency index, but come on - extra and experience both begin with 'e'

 

SEEN would be a better acronym;

Safe/Eco friendly/Experience/Numbers

 

3 hours ago, webfact said:

This also means extra public health safety reflecting Thailand’s ability to control the epidemic, and also the Amazing Thailand SHA initiative

 

They missed T off the end of SHA ..

3 hours ago, webfact said:

 

X refers to extra experiences and is in line with TAT’s existing strategy to introduce brand new products to visitors or reveal a new charming character of well-known destinations through creativity.

 

Jesus what are they on about .. have they got a temperature or something .. 

Extra experience's hahaha .. I've yet to meet a Thai who can say ecksta' or eggsta let alone offer an experience in it .. 

2 hours ago, mtls2005 said:

OMG. What idiot son-in-law came up with this? And how did it get past the first review?

{snipped}

I assumed it was an embarrassed response to the word 'sexy' being used very recently.

 

I can imagine the meeting where everyone had to write down words beginning with those four letters. It looks to me as if the winning words could have been picked out at random.

3 hours ago, richard_smith237 said:

 this acronym is such an outlandish stretch it highlights the pure juvenile mindsets of those involved. 
 

the acronym sure alerted my juvenile mind, i'm game

Childish, silly.  

Shameful.

 

 

What's the connection between Thailand and sex??? What about that pristine national image???

14 hours ago, Thaiwrath said:

That one threw me, I expected Xenophobia !

Y is for Yobbo!

Poor Old Retarded Nobodies.

All smoothly blending in with the family-resort concept.

Retards, are at it again.

Please, someone, make them (TAT) stop!

 

It is starting to hurt.

At least they know that tourists like extras.

15 hours ago, webfact said:

E – Environmental Sustainability

So I wonder, how does the smoke from crop burning and and being forced to breathe toxic 2.5 PM air pollution 24/7 fit into this Environmental Sustainability fantasy? ????

But so called high up officials keep telling us that SEX and SEXY are taboo words and harm Thailands image as a family destination.  Now they have even driven the word SEXY to a new low !

"Hey SEXY man" has a new meaning now ?

17 hours ago, webfact said:

Thailand’s tourism: S – Safety and Hygiene, E – Environmental Sustainability, X – Extra Experiences, and Y – Yield.

The first 3 are non-starters... if yield means profit they just had to squeeze that one in again.

I believe Y as in Yield, is yield your money to us you silly tourist.

yield all of it,  Tank You VVery Much, 555.

Geezer

Please stop, Mr. Yuthasak!

 

My stomach is hurting from all that laughing.

 

That contrived explanation what the letters that make up the SEXY moniker actually refer to is truly hilarious.

This is one of those "you couldn't make this up" kind of moments. ????

3 hours ago, Stargrazer9889 said:

I believe Y as in Yield, is yield your money to us you silly tourist.

yield all of it,  Tank You VVery Much, 555.

Geezer

Maybe Y for yield will be for marijuana - make it legal and grow some fat plants with mega yields. I think it would be a fantastic tourist attraction... and fun! 

22 hours ago, webfact said:

S stands for safety and hygiene

S.E.X.Y

9 hours ago, jackdd said:

At least they know that tourists like extras.

I've heard some tourists like Sextras.I think that's the same as a sixsome.

3 hours ago, Burma Bill said:

S.E.X.Y

Not sure if that would be condomed, sorry, condoned here.