Report Lamborghini Dealer Shifts Focus to Pre-Owned Cars

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Photo courtesy of Khaosod

 

Renazzo Motor Co., Thailand's authorised Lamborghini dealer, is steering towards the used car market as new supercar sales hit an eight-year low. In response, the company is doubling its investment in certified pre-owned vehicles to 200 million baht (approximately 6.15 million USD) and expanding its service operations to navigate the downturn.

 

Apichat Leenutaphong, Chairman of Renazzo Motor Co., has unveiled the firm's strategy for the year, centred around promoting the Lamborghini Certified Pre-Owned (CPO) programme. This initiative aims to broaden brand appeal and offer more accessible luxury through certified pre-owned Lamborghinis.

 

The company has increased its annual budget for the used car market from 100 million baht (about 3.07 million USD) to 200 million baht. This boost will enable Renazzo to acquire more pre-owned Lamborghinis, manage trade-ins, and facilitate consignment sales, thereby creating a robust business model while ensuring strong resale values.

 

Renazzo currently sells an average of two to three used Lamborghinis per month. Apichat is confident this sector will be key in retaining existing clients and attracting new ones.

 

Every car in the Certified Pre-Owned programme undergoes a comprehensive 153-point inspection. This includes checks on service history and ownership transfer to meet Lamborghini's high standards. A one-year warranty accompanies each vehicle.

 

"I personally inspect every Lamborghini in our programme. Every car must meet the standards I'd expect for myself. Our rigorous checks ensure passion and professionalism, with transparency on details like warranty and ownership history," Apichat assured.

 

In addition, Renazzo has invested 70 million baht (about 2.15 million USD) in a new body and paint repair centre, the RENAZZO Body & Paint Lab. Located near the Vibhavadi-Rangsit showroom, this facility can service up to 40 cars monthly, extending its expertise beyond Lamborghinis to all car brands.

 

"We cater to all car brands, providing supercar-level service for every vehicle," Apichat highlighted.

 

Despite expectations of selling only 28 units this year, the lowest in eight years due to weak consumer sentiment and fewer new launches, Apichat anticipates a rebound in 2026. A new tax structure set to lower car prices by 15% is already influencing customer decisions, with some opting to delay purchases.

 

The company predicts increasing sales to 50 vehicles in 2026. The Thai supercar market, valued for vehicles in the 12 to 20 million baht range, accounts for roughly 500 units annually, with an additional 200 for cars above 20 million baht.

 

"We've prepared for this scenario. With fewer launches and upcoming tax changes, we're ready and face no liquidity issues. Customers delaying for better prices will find full support from us," Apichat concluded.

 

  Adapted by ASEAN Now from Khaosod 2025-08-21