IKEA Bangna | Photo via DMS Wiki/Commons

 

IKEA Thailand is tackling economic challenges by reducing prices and unveiling its IKEA for Business programme. This initiative aims to cater to the increasing demand from hotels, offices, property developers, and SMEs. Despite economic and political hurdles, the company achieved only a 1% increase in total sales for fiscal 2025 but has set a goal of 6% growth for fiscal 2026 through enhanced investment in price reductions.

 

The price reduction initiative includes a 20 to 25% decrease on 2,500 products, nearly doubling last year's offerings, and maintaining these prices throughout the year. The Everyday More Value campaign features items priced from 19 baht to 200 baht. "This year’s reductions are deeper than in previous years, ensuring that everyone can access quality, well-designed products at affordable prices," said Leonie Hoskin, retail manager for IKEA Thailand and Vietnam.

 

The newly introduced B2B service offers complete design, furniture selection, and after-sales solutions for various sectors, including hotels and universities. "This is a growing market, supported by the steady expansion of the real estate sector," stated Pornpak Chintakovit, Manager of IKEA for Business at IKEA Thailand.

IKEA forecasts B2B sales to reach 170 million baht this fiscal year, a rise from 137 million in fiscal 2025, and targets an annual revenue of 300 million baht in four years, with 80% of its business comprising SMEs.

 

IKEA Thailand plans to open a sixth store in the northeast in July, with a 750-square-metre space and a 30 million baht investment. The new format, similar to the Chiang Mai branch, offers a compact and cost-efficient layout with over 300 selected products focused on storage solutions for immediate purchase. The company currently operates five stores across Thailand, including Bang Na and Phuket.

 

Key Takeaways

• IKEA Thailand cuts prices on 2,500 products by up to 25%.
• IKEA for Business targets increased B2B sales in Thailand.
• A sixth store is planned for the northeast, opening next July.

 

Related Stories:

Thai PM Anutin Urges Action on Strong Baht Currency

Thai Consumer Confidence Hits 32-Month Low Amid Economic Woes

 

  Adapted by ASEAN Now from The Thaiger 2025-09-15

 

 

You see, this is the way to go, take note!  The usual doubling of the prices whilst simultaneously reducing the portion size by half is not how you win new customers or retain existing ones, no matter how much you don't like it, price manipulation will not strengthen your business.

That's the same 25% they raised three years after opening. You're being ripped off right in front of your eyes.

IKEA always good value, their hot dogs and Swedish meatballs knock it outta the park every time. 💯

 

Wood furniture some good things like basic wood shelving

 

Cutlery is decent.

 

Their down duvets are wonderful if you don't mind the cruelty factor.

20 hours ago, snoop1130 said:

IKEA Thailand cuts prices on 2,500 products by up to 25%.

No popular items I bet. 🤣

Particle board furniture. Thai termites favourite food.

Don't know about Thai termites  but the particle board is completely susceptible to any sort of water ...can't they find some water resistant glue/resin  or something to prevent the stuff falling apart after getting wet ?

48 minutes ago, PETERTHEEATER said:

Particle board furniture. Thai termites favourite food.

 

Yes indeed.

 

That looks like "proper" wood to me  not particle board.

I was visiting IKEA in Bang Yai for meat balls last week. Hardly any customers.

11 minutes ago, JJ-Thailand said:

I was visiting IKEA in Bang Yai for meat balls last week. Hardly any customers.

 

   Did you get the meatballs ?

7 hours ago, Burma Bill said:

 

Yes indeed.

 

Where's the particle board wood?   This is traditional lumbar wood.

1 hour ago, JJ-Thailand said:

I was visiting IKEA in Bang Yai for meat balls last week. Hardly any customers.

Maybe they took the horse meatballs off the menu?

On 9/16/2025 at 9:55 PM, Nick Carter icp said:

Did you get the meatballs ?

Yes.