by Tanakorn Sangiam

   
BANGKOK (NNT) - The Thai government is capitalizing on the popularity of Thailand’s Khao Soi dish, which has gained a top rank as the best soup on a culinary review website.

 

The Ministry of Digital Economy and Society today arranged a presentation at the government house promoting Thailand Post’s services to support Thai-made goods, in which a local dish named Khao Soi was highlighted due to its popularity.

 

At this event, Minister of Digital Economy and Society Chaiwut Thanakamanusorn led Thailand Post executives to meet with Prime Minister Gen. Prayut Chan-o-cha.

 

Khao Soi is a noodle soup dish typically associated with the northern region of Thailand. It has recently been listed number one on the 50 Best Soups list published by a recipe collection and food review website TasteAtlas.

 

The Prime Minister said it was admirable for a Thai dish to be promoted, which helps strengthen the country’s soft power through cuisine.

 

He said the government is willing to support Thai dishes on a global stage through various channels, as well as promote the country’s digital industry.

 

Thailand Post has adopted digital technologies on its e-commerce platform ThailandPostMart to improve services and competitiveness.

 

Customers can now conveniently place orders for food items and get them delivered right to their doorsteps with this online service.

 

Source: https://thainews.prd.go.th/en/news/detail/TCATG220816231929838

 

-- © Copyright NNT 2022-08-17

 

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I'm a big fan of Khao Soi, but I always thought that it was a curry not a soup?

KHao Soi now, meatballs, sticky rice with mango, Khao Pad American..... we will follow the whole ,enu to soft power Thailand

Love the irony of a "government" that came to power holding guns is so enamoured of soft power!

3 hours ago, nightfox said:

I'm a big fan of Khao Soi, but I always thought that it was a curry not a soup?

Yeah, I think most people would think of it as noodles with some thin curry, not as a soup. 

Khao Soi touted as Thailand’s soft power
 

Wonder if it could be used to pacify Putin! 

Maybe Milli could eat some during her next performance? That would boost domestic sales for around a week as "Netizens go crazy for Khao Soi".

 

Of course, this "soft power" won't extend beyond Thailand's borders. Never does.

6 hours ago, webfact said:

published by a recipe collection and food review website TasteAtlas

Which is a bulgarian private site with no accountability whatsoever of how it makes its rankings, or of how it is financed.

Welcome to the age of social media.

Most of Khao Soi is badly prepared with condensed milk instead of coconut milk, heaps of sugar and non filtered water.

When Khao Soi is cooked properly it kan be heavenly good.

8 hours ago, webfact said:

At this event, Minister of Digital Economy and Society Chaiwut Thanakamanusorn led Thailand Post executives to meet with Prime Minister Gen. Prayut Chan-o-cha.

Over a Thai dish?

5 hours ago, khunjeff said:

Yeah, I think most people would think of it as noodles with some thin curry, not as a soup. 

Technically, noodles can be soup and soup can be curried. 

Maybe.

Just because S. Korea used K-POP, Korean Dramas, Samsung Phones etc etc as it’s “Soft Power” does not mean “lightning will strike twice”.  

I love Khao soi, it's just too bad that so many places make <deleted> renditions of it. I'm sure that real Khao soi cooked over a wood fire in the middle of winter would be sublime.

Jeez....here we go again.

Soft stool power, more like. It's one spicy dish! But I love it.

Like the UK govt 'capitalising' on fish and chips, pathetic.

It's quite difficult  to find kao soi and other CM dishes in Pattaya

Whether you like it or not, Thailand has tons of soft power. The cuisine is one thing, the people are the other aspect of that immense soft power. No I don't mean the officialdom that seems to do everything in their power to erode that soft power.

But you see, the average tourist deals doesn't deal with the corrupt officials or politicians. They only see the good people of Thailand. The people that carry this nation (against all odds).