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TAT Launches "Rockstar" Walking Tours in Bangkok's Chinatown


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Riding the wave of popularity following Thai K-pop sensation Lisa's blockbuster "Rockstar" music video, the Tourism Authority of Thailand (TAT) is launching a new walking tour to promote Bangkok's Chinatown. This tour will encompass key areas like Yaowarat, Songwat, and Talad Noi.

 

The Bangkok Metropolitan Administration is also joining the effort, planning to add more Chinese atmosphere to Chinatown by replacing footpath paving with new tiles. These will feature the "Bo Tan" flower design and a "Yaowarat must go on" statement, enhancing the area's cultural appeal and making it a visual delight for tourists.

 

Since the release of the 3-minute "Rockstar" music video, there's been a noticeable surge in visitors, particularly Lisa's fans, flocking to Yaowarat Road at night. They are keen to visit the exact spot where their idol performed.

 

Pheu Thai party leader Paetongtarn Shinawatra, who is also vice chair of the government’s "soft power" committee, commended the music video, calling it superb and a prime example of "soft power."

 

Paetongtarn noted that Yaowarat has now become a household name and suggested that the government will leverage the video’s popularity to promote other attractions in the area, such as its famous street food.

 

Responding to criticism that the government is capitalising on Lisa’s international prowess, government spokesman Chai Wacharonke defended the initiative. He asked, "What is wrong with riding the wave to promote our cultural heritage?"

 

This intersection of entertainment and tourism promises significant benefits, drawing global attention to a culturally rich district and boosting local businesses. With carefully curated walking tours, visitors can delve deeper into Bangkok's historical and culinary delights while walking in the footsteps of their favourite star.

 

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-- 2024-07-01

 

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46 minutes ago, jaywalker2 said:

Lisa had to leave Thailand to achieve success. They never mention that. It's pathetic how the government tries to horn in on Lisa's popularity.

 

Not every Thai singer has to leave to achieve success, a famous 16 year old morlam singer got 4.7 million baht in tips (mali) last week alone, as the season wound up. Lamyai has 3 concerts today, thats about 400k in earnings, 52 concerts last month.

Edited by proton
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