Community Pattaya Restaurant Owner Defends Sexy Attire as Marketing Strategy Amid Hygiene Backlash

[Georgealbert]

 

Picture courtesy of kaoded.

 

The owner of a popular restaurant in Pattaya has spoken out following an online controversy over her choice of attire while preparing food, defending the look as a marketing tool and assuring the public that food hygiene standards remain high.

 

The eatery in question, Kai Yok Krok on Thepprasit Road, came under fire on social media after video clips emerged showing owner Ms. Napakorn Jiraratthaphak, known as “Nong Peach”, dressed in revealing clothing while cooking, notably without a hairnet or apron. The footage sparked heated debate online, with critics raising concerns about hygiene and professionalism.

 

However, Ms. Napakorn, 33, clarified to reporters that the viral clips were filmed exclusively for promotional purposes and did not reflect daily kitchen operations.

 

“The outfits and content are strictly for marketing,” she explained during an interview at the bustling restaurant, which was packed with both Thai diners and international tourists. “We shoot for just one to two minutes, but preparation takes nearly an hour. These videos are never recorded during actual food preparation times.”

 

She further emphasised that inside the real kitchen, all staff, including herself, adhere to proper hygiene protocols, including the use of aprons and hair coverings.

 

“We strictly follow health and safety standards. Cleanliness is a top priority for our team and our customers,” she added.

 

 

Ms. Napakorn went on to say the idea behind the provocative presentation was a creative response to tough economic conditions. With almost 100 employees to support, she felt compelled to find ways to stand out in a competitive market.

 

“People come back because of the taste and service, not just the videos,” she insisted. “Some customers travel all the way from Bangkok or overseas just to try our food. That says something about our quality.”

 

Despite the criticism, the restaurant has continued to see strong patronage. According to Ms. Napakorn, regulars and new visitors alike are eager to experience the food for themselves and leave satisfied.

 

She acknowledged the mixed opinions online but expressed hope that the public would consider the pressures business owners face.

 

“We are running an honest food business and trying to keep the shop going so our staff can earn a living. I respect all opinions but want people to see our intentions clearly,” she said.

 

Kai Yok Krok in Pattaya remains open as usual and continues to welcome diners who wish to judge the quality for themselves.

 

  Adapted by Asean Now from Kaoded 2025-07-07

 

 

 

[blaze master]

8 minutes ago, Georgealbert said:

The footage sparked heated debate online, with critics raising concerns about hygiene and professionalism.

 

Hygiene eh ? In many thai restaurants that word is meaningless. 

[JoePai]

without a hairnet or apron   🤣

[spidermike007]

Again a lot of completely ridiculous so-called netizens, who are demonstrating great deals of cowardice, while hiding behind their keyboards. This woman should be given credit for showing some initiative, rather she's being criticized for dressing provocatively. Such incredible nonsense from the hater tribe. 

[wasabi]

I've gotten milkshakes there many times and never had an issue.

[KhunBENQ]

Just in case you want to study in detail 

Thepphrasit road near Soi 11:

 

https://maps.app.goo.gl/MN1PaXTUwFvBgjTy5

 

 

[Gottfrid]

5 hours ago, Georgealbert said:

“Some customers travel all the way from Bangkok or overseas just to try our food. That says something about our quality.”

She should definitely have no problem, just for dressing a bit sexy. That´s bull<deleted>!

However, I fear that she is a little bit deluded. I don´t think people travel from Bangkok or overseas just to eat a lunch. They probably have something else to do.

[flaming dragon]

57 minutes ago, spidermike007 said:

This woman should be given credit for showing some initiative

 

She's got a fine pair of initiatives!   I went for the teats and stayed for the eats.  Pretty good chicken. 

[CHdiver]

How many street kitchen cooks use hair nets? Even this article is just marketing. Clever Girl Nong Peach. However I would advice her to change her Name to Nong Melons. much more apropriate...

[ezzra]

Hygiene? Arai Na?

Other than that, her place is doing well, lots of Chinese patrons there.

[SAFETY FIRST]

5 hours ago, Georgealbert said:

owner of a popular restaurant in Pattaya has spoken out following an online controversy over her choice of attire while preparing food

Should be more of it.

 

My Mango lady is beautiful, I love it 👍

 

[Negita43]

36 minutes ago, wasabi said:

I've gotten milkshakes there many times and never had an issue

What type of milk may I ask

[flaming dragon]

 

 

36 minutes ago, SAFETY FIRST said:

Should be more of it.

 

My Mango lady is beautiful, I love it 👍

 

 

Is that a katoey?  

[NanLaew]

22 minutes ago, Negita43 said:

What type of milk may I ask

 

Soy. Why?

[NanLaew]

2 minutes ago, flaming dragon said:

 

 

 

Is that a katoey?  

If you need to ask...

[NanLaew]

1 hour ago, wasabi said:

I've gotten milkshakes there many times and never had an issue.

 

 

[chickenslegs]

2 hours ago, JoePai said:

without a hairnet or apron   🤣

 

She should satisfy the netizens by wearing only a hairnet and apron - for hygiene purposes.

[flaming dragon]

2 minutes ago, NanLaew said:

If you need to ask...

 

The mask and fake tits set off my gaydar. I'm thinking it's a dude in a dress. 

[HappyExpat57]

15 minutes ago, flaming dragon said:

 

 

 

Is that a katoey?  

I was wondering the same. When they look too good to be true . . .

[carlyai]

9 minutes ago, flaming dragon said:

 

The mask and fake tits set off my gaydar. I'm thinking it's a dude in a dress. 

You'd know. 🙂

[SAFETY FIRST]

25 minutes ago, flaming dragon said:

Is that a katoey?  

Ha, ha, new guy joined last month and already making antagonizing comments, you'll fit in well here. 

 

Wasn't you looking for a relationship with a homeless chick last week? 😂

 

[Negita43]

17 minutes ago, NanLaew said:

Soy. Why?

Just like to keep abreast of things

[ezzra]

1 hour ago, SAFETY FIRST said:

Should be more of it.

 

My Mango lady is beautiful, I love it 👍

 

Which ''mangos'' are you referring to?

[flaming dragon]

1 minute ago, SAFETY FIRST said:

Ha, ha, new guy joined last month and already making antagonizing comments, you'll fit in well here. 

 

Wasn't you looking for a relationship with a homeless chick last week? 😂

 

 

This board has been around forever.  Don't be antagonized. Without hearing the voice I'd pass on that one. 

 

My homeless chick prospects are 100 percent natural women, no additives or fillers of any kind. 

[Zaphod Priest]

2 hours ago, spidermike007 said:

This woman should be given credit for showing some initiative

 

... as well as for showing her tits.

[SAFETY FIRST]

16 minutes ago, flaming dragon said:

This board has been around forever.  Don't be antagonized. Without hearing the voice I'd pass on that one. 

She's my sweet heart ❤️

 

16 minutes ago, flaming dragon said:

My homeless chick prospects are 100 percent natural women, no additives or fillers of any kind. 

Good luck finding that homeless chick 😂

 

[flaming dragon]

Just now, SAFETY FIRST said:

She's my sweet heart ❤️

 

Good luck with your homeless chick 😂

 

 

If you affirm that it's a natural born female it's good enough for me. Plenty of farangs get warped and turn in to homosexuals.  

[NanLaew]

48 minutes ago, flaming dragon said:

 

The mask and fake tits set off my gaydar. I'm thinking it's a dude in a dress. 

 

Your 'gaydar' really needs recalibrating.

 

If you're in Bangkok, check out Check in.

 

8 minutes ago, flaming dragon said:

 

If you affirm that it's a natural born female it's good enough for me. Plenty of farangs get warped and turn in to homosexuals.  

 

Check out Check in NOW! You are new, so it's not too late for you to be saved.

 

[Crossy]

I just had to watch the video.

 

The face-blur machine seems to have slipped ... 

[LukeCastle]

Its a little bit tacky, but its just a reminder that sex sells.  No objections or qualms with me about someone like her doing this especially in a place like Pattaya.  This is the kind of stuff where it should be perfectly fine and acceptable.  Whats her line id btw?