TAT Promotes Thai Soft Power via Tourism Booster Shot Campaign

[webfact]

    
BANGKOK (NNT) - To promote Thailand’s soft power as an export commodity that can contribute Thai tourism growth, the Tourism Authority of Thailand (TAT) has recently launched the Soft Power Tourism Booster Shot campaign.

 

The initiative aims to turn Thai soft power into an export product that will improve the nation’s economy and stimulate domestic tourism across all five regions. The project also seeks to promote sustainable tourism through the "Power Deals" marketing campaign.

 

According to TAT authorities, the campaign offers special privileges and discounts for accommodations, hotels, restaurants and tourist attractions in collaboration with Thai entrepreneurs. There are over 450 participating businesses nationwide, offering promotions ranging from free giveaways to discounts of up to 60% on purchases of goods and services.

 

In addition, participants can also earn points by taking advantage of discounts and promotions to receive rewards worth over 1.5 million baht. These include restaurant and hotel vouchers, as well as spa packages. Points can be accrued until August 30.

 

Those interested can visit the website “tourismthailand.org/thailandsoftpower” to learn more or scan the QR code displayed at participating establishments to receive special privileges.

 

by Natthaphon Sangpolsit

 

Source: https://thainews.prd.go.th/en/news/detail/TCATG230715232003945

 

-- © Copyright NNT 2023-07-17

 

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[flyingtlger]

14 minutes ago, webfact said:

tourismthailand.org/thailandsoftpower

Not very farang/tourist friendly.

[Lucky Bones]

SPTBS?

I think just BS.????????

[hotchilli]

4 hours ago, webfact said:

To promote Thailand’s soft power as an export commodity that can contribute Thai tourism growth, the Tourism Authority of Thailand (TAT) has recently launched the Soft Power Tourism Booster Shot campaign.

Keep the gravy train running.

[RichardColeman]

Really think that if the TAT were serious on tourism they would be investigating why flights are too expensive and putting of tourism. Few quid of a room a night when the flights are up £400 does not cut it

[jacko45k]

48 minutes ago, RichardColeman said:

Really think that if the TAT were serious on tourism they would be investigating why flights are too expensive and putting of tourism. Few quid of a room a night when the flights are up £400 does not cut it

Or they could consider subsidizing the flights, perhaps cutting tourist flight landing charges, airport taxes etc. Rather than attempting to get another tax approved......

[proton]

 

What does the soft power bit mean? 

Soft Power Tourism Booster Shot campaign.

 

 

[h90]

15 minutes ago, jacko45k said:

Or they could consider subsidizing the flights, perhaps cutting tourist flight landing charges, airport taxes etc. Rather than attempting to get another tax approved......

that expensive flights is basically the only argument to keep Thai Airways state owned....Even if it makes a deficit it brings tourists from places maybe other airlines don't go.

[h90]

"Soft Power Tourism Booster Shot" That sounds like you get a Covid Booster shot for free.

I would send that back to the marketing department to find a better name

[jak2002003]

What the heck is the Soft Power?  

 

I also though they were trying to tempt tourists to come with a free  covid booster shot. 

 

 

[CanadaSam]

Idiots want to attract foreign tourists with a website made entirely in Thai language with no way to change to another language?

 

The mind is well and truly boggled.

[newnative]

    Maybe someone can explain to me exactly what 'soft power' is and how it can be exported as an 'export product', according to the article.  I hope it comes in a large economy size as I like to buy my soft power in bulk.   Perhaps it's all a big misunderstanding and there was a typo--they really meant 'soft powder', a wonderful new laundry detergent that 'powers' through stains.  As per a previous poster, total BS, and I don't mean booster shot.

[StayinThailand2much]

7 hours ago, CanadaSam said:

Idiots want to attract foreign tourists with a website made entirely in Thai language with no way to change to another language?

 

The mind is well and truly boggled.

That's because people at the TAT truly believe not only that tourists learn Thai before travelling here, but also that they come here to visit temples, and for spa treatments...

[John Drake]

6 hours ago, newnative said:

Maybe someone can explain to me exactly what 'soft power' is and how it can be exported as an 'export product', according to the article. 

Mango and sticky rice. For real. I like it. Ought to get the rest of the world in on durians too.