Tinder ad slammed as an insult to Isaan women and Korat cuisine

[webfact]

 

The leader of a women’s rights protection organisation in the Isaan province of Nakhon Ratchasima condemned an advertisement by the Tinder dating application for insulting women in the province and depreciating Korat’s signature dish.

 

Tinder, one of the world’s most popular dating applications, recently launched a new advertising campaign across various provinces in Thailand. The campaign encourages visitors of each province to use Tinder to not only explore the unique features of the provinces but also to connect with attractive people in the area.

 

The advertising project comes with huge billboards placed in city centres and along main roads in each province. A Thai netizen on social media shared one such billboard from the southern province of Songkhla.

“Come to Songkhla to try… Signature Had Yai fried chicken (emoji indicates no). Had Yai guys (emoji indicates yes).”

A lot of Thai netizens flooded the comment section with fun comments and likes on the post. However, a group of women in Nakhon Ratchasima, also known as Korat, did not agree with them.

 

Similar billboards appeared along the Friendship Highway in the Pak Chong district of Korat. One billboard on a building on the Pho Klang Road in the city centre of the province. The message on these billboards read…

“Delicious item in Nakhon Ratchasima… Korat stir-fried noodles (emoji indicates no). Korat girls (emoji indicates yes).”

 

Call for removal

 

Chanyanut Surachat, the leader of women’s rights protection in Korat, expressed her concerns to Channel 7 regarding an advertisement she had seen multiple times on social media but failed to understand. Upon careful examination, she found the advertisement to be disrespectful towards Korat women.

 

Chanyanut highlighted the inappropriate use of the term “delicious,” typically reserved for describing food, to refer to women. She deemed this usage disrespectful and offensive to the honour and dignity of Korat women. Alongside others, she felt offended by the message conveyed in the advertisement and advocated for the removal of the billboard.

 

Chanyanut complained to Tinder’s advertising team, stating that individuals with creativity should also exhibit respect towards others. She emphasised that her call to action extended beyond the local community in Korat to encompass other provinces as well.

 

Chanyanut argued that the advertisement not only insulted female residents of the province but also devalued their signature dish, Korat stir-fried noodles, also known as Pad Mee Korat.

 

According to Chanyanut, the dish holds significant importance to the region and is even featured in the province’s slogan. She expressed that the dish is delicious and highly recommended for anyone visiting the province to try.

 

Chayanut said she hoped the billboard would be removed before March 23, especially the one on Pho Klang Road. This billboard was located only 500 meters away from the Statue of Thao Suranari, where one of the province’s major events would take place between March 23 and April 3.

 

by Petch Petpailin

Photo via MGR Online

 

Source: The Thaiger 2024-03-21

 

- Discover how Cigna Insurance can protect you with a range of visa-compliant plans that meet the minimum requirement of medical treatment. For more information on expat health insurance click here.

 

Get our Daily Newsletter - Click HERE to subscribe
 

[Tropicalevo]

Oh no.

'Woke' has come to Thailand  😱

[Dolf]

Stir fried noodles is somehow a great dish? 

[bob smith]

They have attractive women in Korat?

 

bob.

[rexpotter]

Take it down, not necessary. Tinder is a big ripoff anyways.

[Korat Kiwi]

9 minutes ago, bob smith said:

They have attractive women in Korat?

 

bob.

Not sure about attractive Bob, 

 

  But delicious certainly! 

[bob smith]

Just now, Korat Kiwi said:

Not sure about attractive Bob, 

 

  But delicious certainly! 

oh yeh?

 

tell me more mate..

i’m thinking about taking a trip there soon.

 

bob.

[Korat Kiwi]

Just now, Korat Kiwi said:

Not sure about attractive Bob, 

 

  But delicious certainly! 

Actually contrary to popular belief, not all the attractive ones go to Pattaya... you get ugly ones too! 

[Korat Kiwi]

Just now, bob smith said:

oh yeh?

 

tell me more mate..

i’m thinking about taking a trip there soon.

 

bob.

Sorry Bob,  the missus would give me the bash if I told you! 

[reefsurfah]

Tinder sucks 

[NoDisplayName]

How much do those billboards cost?  I was thinking of renting one for Phuket.....

 

Quote

 

“Boring tradition in Phuket… remove shoes in stores (emoji indicates no).

Kick pregnant person (emoji indicates yes).”

 

 

[Barnet1900]

Whoever designed it is laughing with a big fat cheque in his sky rocket.

 

Publicity at the max now thanks to a group who take life far too seriously.

[johng]

8 hours ago, webfact said:

The message on these billboards read…

“Delicious item in Nakhon Ratchasima… Korat stir-fried noodles (emoji indicates no). Korat girls (emoji indicates yes).”

What on earth is the problem with this ???????   its an advert an opinion a joke,  that some take everything so seriously is quite depressing.

[webfact]

Dating app billboard criticised by Korat women’s right group

 

 

The leader of a women’s rights protection group in Thailand’s Nakhon Ratchasima province has described a dating app’s advertisement as being disrespectful to women.

 

“The word ‘delicious’ should only be used about food, but the ad used it about women. That is not appropriate. I personally think that the ad disrespects women,” said Chanyanut Surachat.

 

Several billboards promoting the Tinder dating app have popped up in the Muang district of Nakhon Ratchasima, known locally as Korat.

 

On the billboards, a question is asked: ‘What is delicious in Korat?’ There were two choices: ‘Fried Korat Noodles’ or ‘Korat ladies’. There was a checkmark next to ‘Korat Ladies’ and a cross next to ‘Fried Korat Noodles’.

 

Full story: Thai PBS 2024-03-22

 

- Discover how Cigna Insurance can protect you with a range of visa-compliant plans that meet the minimum requirement of medical treatment. For more information on expat health insurance click here.

 

Get our Daily Newsletter - Click HERE to subscribe
 

[Aviatorhi]

16 hours ago, Tropicalevo said:

Oh no.

'Woke' has come to Thailand  😱

"Go hook up with delicious women in some other city" isn't woke/not woke - it's just dumb. Most of us didn't come here because we saw a billboard. 

 

You're just seeing a "collision of poop for brained" people and deciding to pick a side for some reason. There is no side - they're exactly the same. 

Edited March 21 by Aviatorhi

[Nickcage49]

Looks good to me! What does it say?

[IndomitableSpirit]

Not everyone is ready for the hook up culture!😂 

[Sig]

It's just a lowbrow ad. Not to everyone's taste, to say the least. Pretty much the same as vulgar jesting. It's crude and immature. But some people like it...
If it falls within city regulations and you don't like it, take it up with the city.
How is this news? Social media whining becomes news these days?

[Brn2Trvl]

Abomination,capitalization, gentrification. Do you think it will stop, slow down or get greater? "Signs, signs, everywhere a sign....."

Edited March 21 by Brn2Trvl

[soalbundy]

9 hours ago, johng said:

What on earth is the problem with this ???????   its an advert an opinion a joke,  that some take everything so seriously is quite depressing.

Woke is the joke.

[hotchilli]

18 hours ago, bob smith said:

They have attractive women in Korat?

 

bob.

Most relocated south for business purposes.

[bob smith]

50 minutes ago, Sig said:

How is this news? Social media whining becomes news these days?

Yeah.

 

Ever heard of Swiss David?

 

bob.

[Yagoda]

18 hours ago, bob smith said:

oh yeh?

 

tell me more mate..

i’m thinking about taking a trip there soon.

 

bob.

You mean you will research Nakhon Ratchasima on Google and then make up a story about how bad it was for you up there

[jmccarty]

Tinder has taken offence to that lady disrespecting and defaming their business and will be retaliating, and so have the delicious ladies of Korat.

[gravity101]

17 hours ago, NoDisplayName said:

How much do those billboards cost?  I was thinking of renting one for Phuket.....

 

 

Phi Phi is in Krabi. Just sayin'

[Thingamabob]

The leader of the womens' rights protection group needs to lighten up, to put it mildly.

[klauskunkel]

5 hours ago, webfact said:

The word ‘delicious’ should only be used about food, but the ad used it about women. That is not appropriate.

Actually, dear Chanyanut, in the right circumstances it is quite appropriate and a compliment to use the term 'delicious' with a woman. I have done so on a few occasions and the reactions were always extremely positive. I assume that you have rather limited experiences in that regard...  

[Sydebolle]

"500 meters away from the Statue of Thao Suranari" ..... really? What would be the "appropriate" distance then? Gives you the medieval mindset of the protester - nothing more! Uneducated grannies and uncles now can be collected in upcountry busses and driven into city centres for protesting, free Somtam and a 500 Baht note once dropped off home in the sticks of 19th century again. 

Censoring is the duty of the government and quite obviously this ad it is either admissible or overseen. The rest is a matter of (possibly bad?) taste. 

The advertising agency though needs to be awarded a medal of solid gold for the fact, that their campaign is being not only noticed but meanwhile gets carried in the dailies all over Thailand; possibly also other media like TV - free of charge.

Remember = there is no bad advertising! 

 

[Srikcir]

"Korat women’s right group" aka "Group of Karens."

[Chongalulu]

19 hours ago, bob smith said:

They have attractive women in Korat?

 

bob.

Yes,Bob,but sadly won't give you a second look - probably even put them off their Pad Mee noodles... 🤢